SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
Last Update Apr 28, 2024
Total Questions : 89
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| Exam Name | SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation |
| Exam Code | C_C4H260_01 |
| Actual Exam Duration | 180 minutes |
| Expected no. of Questions in Actual Exam | 80 |
| Official Information | https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/ |
| See Expected Questions | SAP C_C4H260_01 Expected Questions in Actual Exam |
| Take Self-Assessment | Use SAP C_C4H260_01 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure |
| Section | Weight | Objectives |
|---|---|---|
| Campaign and Journey Orchestration | > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns.
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| Extensibility | > 12% | Explain varous extensibility options and ways to implement them
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| Integration and Data Upload | > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management.
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| Dynamic Customer Profiling | > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.
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| Segmentation | 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups.
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| Business Administration | 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.
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| Marketing Analytics | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.
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| Commerce Marketing | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.
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| Marketing Planning and Performance | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.
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| Lead- and Account-Based Marketing | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting.
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TESTED 29 Apr 2024
