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SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation Question and Answers

SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Last Update Apr 28, 2024
Total Questions : 89

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Questions 1

Your customer wants to segment consumers based on a predictive key performance indicator that indicates the buying propensity for a specific product. Therefore, you are creating a predictive model in the Predictive Studio. What object can you assign as a training set in the Predictive Model?

Options:

A.  

Interaction Type

B.  

Segmentation model

C.  

Segmentation profile

Discussion 0
Questions 2

You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct answers to this question.

Options:

A.  

Contacts: Flag Contacts for Deletion Based on Target Group

B.  

Contacts: Delete Flagged Contacts

C.  

Interactions: Delete Flagged Interactions

D.  

Interactions: Flag Interactions for Deletion

Discussion 0
Questions 3

When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

Options:

A.  

Seven stages and each stage can have a maximum of 15 campaigns.

B.  

Three stages and each stage can have a maximum of 10 campaigns.

C.  

As many as required and each stage can have a maximum of 15 campaigns.

D.  

Five stages and each stage can have a maximum of 10 campaigns.

Discussion 0
Questions 4

You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

Options:

A.  

In the Marketing Extensibility app, go to Assign to Segmentation and set the field visible for the appropriate ^ Business Context and Segmentation Object.

B.  

In the Custom field and Logic app, edit the custom field and enable Segmentation Usage in UIs and Reports.

C.  

In the Segmentation Configuration app, navigate to the appropriate data sources that are used for the Segmentation Object and mark the corresponding attributes as visible

D.  

In the Custom Fields and Logic app, edit the custom field and select the appropriate Business Context and ^ Segmentation Object.

Discussion 0
Questions 5

Your customer wants to use a set of attributes for segmentation. The attributes are available in an existing data source. Which configuration app can you use to assign the existing data source?

Options:

A.  

Key Mapping of Segmentation Objects

B.  

Assign to Segmentation

C.  

Segmentation Objects and Attributes

D.  

Data Sources

Discussion 0
Questions 6

You want to load your contacts from SAP CRM, SAP Commerce, and Facebook into SAP Marketing Cloud. Based on the assumptions below, what would be your setup?. On Facebook, a customer can have multiple profiles.SAP CRM is the most trustworthy source of information.

Options:

A.  

SAP CRM Priority = 10, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = No

B.  

SAP CRM Priority = 45, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

C.  

SAP CRM Priority = 45, one per contact = NoSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 10, one per contact = No

D.  

SAP CRM Priority = 10, one per contact = YesSAP Commerce Priority = 25, one per contact = YesFacebook Priority = 45, one per contact = Yes

Discussion 0
Questions 7

Which application can be used to perform the following tasks?View import messages across the landscape and decide what action to take.Correct errors in the Marketing or in the source systems in a timely fashion and restart imports.Analyze imports and messages by multiple dimensions, and quickly resolve issues.Identify system issues that may have been previously hidden.

Options:

A.  

Data Load Monitor

B.  

Browse Contact Data

C.  

Import Monitor

D.  

Application Log

Discussion 0
Questions 8

You are receiving sales order data from different channels and you would like to differentiate by channel on the contact profile to better understand the journey of the customer. Which of the following the settings are needed to allow this? Note: There are 3 correct answers to this question.

Options:

A.  

Create and assign interaction channel

B.  

Assign an interaction type to communication medium

C.  

Create interaction type

D.  

Create interaction reason

E.  

Assign media type

Discussion 0
Questions 9

You want to change an attribute label in segmentation to make it more user friendly. How can you do this?

Options:

A.  

Change the attribute label in the Manage Your Solution app.

B.  

Choose the relevant data source for the segmentation object and add the desired attribute label

C.  

Change the attribute label directly in the Segmentation Models app.

D.  

Choose the segmentation profile in the Segmentation Configuration app and change the attribute labe

Discussion 0
Questions 10

You want to create an engagement score that behaves differently depending on the country the contact comes from and the timestamps of the interactions. Which rules allow you to meet your requirements with one score? Note: There are 2 correct answers to this question.

Options:

A.  

If a rule consists of more than one condition, they are always logically combined by OR.

B.  

If two rule models with the same validity are active, no rule model is executed.

C.  

The system automatically detects the context where the score is executed and selects the best-fitting rule model for score calculation.

D.  

A score can have more than one rule model, because rules can have different validity and application scope.

Discussion 0
Questions 11

Which term describes a campaign that uses e-mail and external platforms such as Data Management Platform (DMP)?

Options:

A.  

Multichannel Campaign

B.  

External Campaign

C.  

E-mail Campaign

D.  

Trigger-based Campaign

Discussion 0
Questions 12

You have two groups of business users in your company. The first group focus on creating the segmentation models and target group. The second group focus on creating and modifying e-mails and e-mail templates. Each group should only be able to access their own apps. What tasks need to be performed to achieve this? Note: There are 2 correct answers to this question.

Options:

A.  

Maintain the catalog roles first and then create the business roles.

B.  

Assign the relevant business catalogs to the created business roles.

C.  

Create two business roles, one for each type of business user.

D.  

Create two business catalogs, one for each type of business user.

Discussion 0
Questions 13

What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?

Options:

A.  

Export and Import Data (CSV)

B.  

Export and Import Software Collection

C.  

Export and Import Business Object Metadata

D.  

Export and Import Segmentation Configuration

Discussion 0
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