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Salesforce Updated Marketing-Cloud-Developer Exam Blueprint, Syllabus and Topics

Salesforce Certified Marketing Cloud Developer (SP23)

Last Update Apr 17, 2024
Total Questions : 195

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Salesforce Marketing-Cloud-Developer Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Developer (SP23)
Exam Code Marketing-Cloud-Developer
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Developer-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Developer Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce Marketing-Cloud-Developer Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce Marketing-Cloud-Developer Exam Topics :

Section Weight Objectives
Data Modeling: 14%
  • Configure account Contact model in Marketing Cloud.
  • Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.
  • Describe how Contact Records relate across channels.
  • Explain the Contact Delete process.
Programmatic Languages: 35%
  • Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.
  • Implement standard development best practices using Marketing Cloud programming languages.
  • Describe how Marketing Cloud handles AMPscript processing.
  • Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
API: 22%
  • Given a scenario, describe API objects, methods, and routes.
  • Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.
  • Given a scenario, evaluate the significance of response handling.
Data Management: 22%
  • Configure import activity using various file formats within Marketing Cloud.
  • Given a scenario, apply SQL to produce the desired results.
  • Given a scenario, explain the different ways to extract data from Marketing Cloud.
  • Describe SQL best practices for managing data in Marketing Cloud.
  • Given a scenario, apply best practices for send logs.
  • Given a scenario, describe how data is affected by the Contact delete process.
Security: 7%
  • Identify different options to secure data in Marketing Cloud.
  • Describe security best practices in Marketing Cloud.

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