Salesforce Certified Marketing Cloud Developer (SP25)
Last Update Oct 19, 2025
Total Questions : 194
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A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2
A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.
What could be a possible cause for the error
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit.
What should be checked to validate the installed package can access the child business unit data?
A developer wantsto implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?
NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3
A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?
Which AMPscript function group could most negatively Impact send processing?
A developer wants to programmatically inject Contacts into a journey via REST API. What is the recommended route using POST data extension fields and values?
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?
Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.
A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?
A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience. Whichfeature should handle this scenario?
A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.
Which tworoutes would allow this?
Choose 2 answers
Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.
What should be recommended5
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.
What is the first step required to send using the API?
Customer data has been imported into a staging data extension andneeds to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.
Which SQL keywords and functions could be used to write the query'' Choose 2 answers
A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture toolwill call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.
Which API feature could the developer use to dynamically create these data extensions?
A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build togenerate the data before transferring it to the SFTP?
A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record. The following AMPscript statement is included in an email:
IF (Balance > 6.00) THEN
SET @Result = 'Balance is more than $6.00
ENDIF
Why would this IF statement yield unintended results?
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?
An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The emailis being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.
How many subscriber rows would be affected by the UpdateDE function?
A company needs to retrieve a large number of rows from a data extension via the API.
Which two solutions would optimize the performance?
Choose 2 answers
Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.
A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps shouldthe developer take?
A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
Which of the followingis a valid comment within an AMPscript code block? Choose 1.
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.
A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer
A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.
Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers
A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:
Which subject line will be used at the time of deployment?
A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?
A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?
A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2
Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.
Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.
Which two actions should the developertake to ensure the contacts relate across channels in Marketing Cloud when working with the data model?
Choose 2 answers
A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?