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Salesforce Certified Marketing Cloud Developer (SP25) Question and Answers

Salesforce Certified Marketing Cloud Developer (SP25)

Last Update Oct 19, 2025
Total Questions : 194

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Questions 1

A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2

Options:

A.  

Set credentials as environment variables in the application platform

B.  

Pass credentials in URL parameters over HTTPS

C.  

Set credentials as variables in application source code

D.  

Storecredentials in a key management system (KMS)

Discussion 0
Questions 2

A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.

What could be a possible cause for the error

Options:

A.  

The data in the data extensions used at the time of send was overwritten.

B.  

The email used at the time of send was deleted, updated, or moved.

C.  

The sender profile used at the time of send was overwritten.

D.  

The data extension used at the time of send was moved to another folder.

Discussion 0
Questions 3

A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit.

What should be checked to validate the installed package can access the child business unit data?

Options:

A.  

The Installed Package has full Enterprise access to all available child business units

B.  

The Installed Package has access to the selected child business unit

C.  

The account id and parent MIDare included in the authorization call

Discussion 0
Questions 4

A developer wantsto implement a newsletter registration from on NTO's website. Prior to form submission, an email address provided by the visitor should be validated. Which option could be used to support this scenario?

Options:

A.  

REST API, /address/v1/validateEmail route

B.  

SOAPAPI, Perform method with ValidationAction object

C.  

SOAP API, Describe method with EmailAddress object

D.  

REST API, /messaging/v1/domainverification route

Discussion 0
Questions 5

NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use topersonalize emails from an external data source?

Options:

A.  

External Objects

B.  

Tokenized Sending

C.  

Salesforce Shield

D.  

Single Sign-On

Discussion 0
Questions 6

NTO uses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3

Options:

A.  

Import definition to the necessary data extension

B.  

File transfer activity to the Import directory for decryption

C.  

File drop to the SFTP Root directory

D.  

File drop to the SFTP Import directory

E.  

File transfer activity to the Safehouse for decryption

Discussion 0
Questions 7

A new record is appendedto the Orders data extension each time a customer makes a purchase. Which SQL statement would select a unique list of subscribers who have made multiple purchases?

Options:

A.  

SELECT TOP 1 SubscriberKey FROM Orders

B.  

SELECT DISTINCT SubscriberKey FROM Orders

C.  

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey

D.  

SELECT SubscriberKey FROM Orders GROUP BY SubscriberKey HAVING COUNT(*)>1

Discussion 0
Questions 8

Which AMPscript function group could most negatively Impact send processing?

Options:

A.  

String functions

B.  

Data extension functions

C.  

Date Time

D.  

Math functions

Discussion 0
Questions 9

A developer wants to programmatically inject Contacts into a journey via REST API. What is the recommended route using POST data extension fields and values?

Options:

A.  

/interaction/v1/interactions

B.  

/interaction/v1/events

C.  

/interaction/v1/eventDefinitions

D.  

/contacts/v1/contactEvents

Discussion 0
Questions 10

A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?

Options:

A.  

Find the first day of next month and subtract one day

B.  

Use the date format stringfor last day of month within FormatDate

C.  

Add one month using DateAdd to now

D.  

Add 30 days using DateAdd to now

Discussion 0
Questions 11

Certification Aid wants to update Contact data stored in a Data Extension using the REST API. What is required to achieve this? Choose 1.

Options:

A.  

The Data Extension must be in an Attribute Group.

B.  

The Data Extensionmust be in a Population.

C.  

The Data Extension must be sendable.

D.  

The Data Extension must be created in Email Studio.

Discussion 0
Questions 12

A developer is using the legacy endpoint www.exacttargetapis.com and hasbeen asked to switch to Tenant Specific Endpoints (TSEs). What is a benefit of switching to TSEs?

Options:

A.  

A longer lasting OAuth token

B.  

API calls will no longer fail

C.  

Gain access to TSE-specific REST routes

D.  

Improved API performance

Discussion 0
Questions 13

A developer wants to design a custom subscription center in CloudPages. The developer prefers to code in AMPscript, but is also skilled in Server-Side JavaScript. While the developer is confident their code is of high quality, they would still like to handle unexprected errors gracefully to ensure the best user experience. Whichfeature should handle this scenario?

Options:

A.  

Wrapping the code in a Server-Side JavaScript Try/Catch block

B.  

Using RaiseError AMPscript function when an error occurs

C.  

Marketing Cloud automatically handles any error scenario that may occur

D.  

Wrapping thecode in a AMPscript HandleError block

Discussion 0
Questions 14

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.

Which tworoutes would allow this?

Choose 2 answers

Options:

A.  

POST /messaging/vl/domainverification

B.  

POST /messaging/vl/domainverification/bulk/insert

C.  

POST /messaging/vl/dataevents/domainverification

D.  

POST/messaging/vl/push/domain/verification

Discussion 0
Questions 15

Northern Trail Outfitters (NTO) wants to determine the best identifier for subscribers across all channels.

What should be recommended5

Options:

A.  

Contact Key

B.  

Mobile ID

C.  

Email Address

D.  

Subscriber ID

Discussion 0
Questions 16

Which activity is required before a compressed file can be imported?

Options:

A.  

Import File

B.  

Data Extract

C.  

Decompress File

D.  

File Transfer

Discussion 0
Questions 17

Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.

Options:

A.  

A Contact is subscribed to any channel.

B.  

Each Contact is also a Subscriber.

C.  

Each Subscriber is also a Contact.

D.  

A Contact is subscribed to a specific channel.

Discussion 0
Questions 18

Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.

What is the first step required to send using the API?

Options:

A.  

POST to /messaging/vl/email/messages/ with clientjd

B.  

Request a token usingthe vl/requestToken endpoint

C.  

Request a token using the v2/authorize endpoint

D.  

POST to /messaging/vl with clientjd and client_secret

Discussion 0
Questions 19

Customer data has been imported into a staging data extension andneeds to be normalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.

Which SQL keywords and functions could be used to write the query'' Choose 2 answers

Options:

A.  

CASE, ISDATE, CONVERT

B.  

WHERE, ISDATE, CONVERT

C.  

CASE, ISDATE, CAST

D.  

UPDATE, ISDATE, CONVERT

Discussion 0
Questions 20

A developer receives a request to integrate Marketing Cloud with a lead capture tool. The lead capture toolwill call the Marketing Cloud API to create a data extension every time a new lead form is published. The created data extension's name should match the name of the form exactly.

Which API feature could the developer use to dynamically create these data extensions?

Options:

A.  

SOAP API using Create Method and the DataExtension Object

B.  

REST API using POST on the /interaction/v1/EventDefinitions endpoint with Schema populated

C.  

REST API using POST on the /data/v1/customobjectdata/ endpoint

D.  

Creating the data extension using API is not possible

Discussion 0
Questions 21

A field value returned from a DE lookupcontains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?

Options:

A.  

Substring

B.  

BuildRowSetFromString

C.  

IndexOf

D.  

Length

Discussion 0
Questions 22

A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build togenerate the data before transferring it to the SFTP?

Options:

A.  

Query Activity > Tracking Extract

B.  

Data Views Extract > Filter Activity

C.  

Filter Activity > Data Extension Extract

D.  

Query Activity > Data Extension Extract

Discussion 0
Questions 23

A sendable data extension with a text field named 'Balance' contains the value S6.96 fora particular record. The following AMPscript statement is included in an email:

IF (Balance > 6.00) THEN

SET @Result = 'Balance is more than $6.00

ENDIF

Why would this IF statement yield unintended results?

Options:

A.  

The operands are not the same data type.

B.  

The comparison should use the < operator.

C.  

Balance is a protected keyword.

D.  

Double quotes should be used instead of single quotes.

Discussion 0
Questions 24

NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer

Options:

A.  

_Subscribers

B.  

_Subscribers

C.  

_AllSubscribers

D.  

_Click

Discussion 0
Questions 25

The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

Options:

A.  

Only in Agency accounts

B.  

The Parent account

C.  

Any business unit

D.  

The business unit where the contact was introduced

E.  

None of these

Discussion 0
Questions 26

An UpdateDE AMPscript function is used to update a column value in a data extension row when an email is sent. The emailis being sent to 250,000 subscribers, but the user decides to cancel the send during the sending process and only 400 emails are sent.

How many subscriber rows would be affected by the UpdateDE function?

Options:

A.  

No rows are updated

B.  

All 250,000 subscribers

C.  

400 subscribers who were sent the email

D.  

Only subscribers who exist in All Subscribers

Discussion 0
Questions 27

A company needs to retrieve a large number of rows from a data extension via the API.

Which two solutions would optimize the performance?

Choose 2 answers

Options:

A.  

Use the REST API instead of the SOAP API.

B.  

Use the AMPscript API functions on a CloudPage.

C.  

Use the ContinueRequest feature.

D.  

Use a SimpleFilterPart to retrieve small sets of relevant data.

Discussion 0
Questions 28

Certification Aid wants to implement a custom profile center using SOAP API. Which SOAP API methods are relevant to achieve this? Choose 2.

Options:

A.  

Extract

B.  

Describe

C.  

Update

D.  

Configure

Discussion 0
Questions 29

A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps shouldthe developer take?

Options:

A.  

Data Extract > File Transfer with Marketing Cloud Public Key

B.  

Create PGP Key > Data Extract > File Transfer with PGP checked

C.  

Shield Platform Encryption is required for encrypted data export

D.  

Data from Marketing Cloud cannot beencrypted

Discussion 0
Questions 30

A developer wants to inject a Contact into a journey using API. What method and route would be used to accomplish this?

Options:

A.  

Post / contacts/v1/contacts

B.  

Post/v1hub/datevents/key:[key} /rows / {primaryKeys

C.  

Post/ interaction/ v1/events

D.  

Post/interaction/v1/interactions

Discussion 0
Questions 31

Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.

Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?

Options:

A.  

Auto-Suppression list

B.  

RaiseError AMPscript function

C.  

Exclusion Script

D.  

Try/Catch SSJS functions

Discussion 0
Questions 32

Which of the followingis a valid comment within an AMPscript code block? Choose 1.

Options:

A.  

--comment

B.  

// comment

C.  

- comment -->

D.  

/* comment */

Discussion 0
Questions 33

A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?

Options:

A.  

Outbound SMS template and Automation Send Method

B.  

InsertData AMPscript function to add the subscriber to a MobileConnect list

C.  

CreateSMSConservation AMPscript function

D.  

requestToken and messageContact REST API objects

Discussion 0
Questions 34

New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.

What would allow the data extension to be selected for journey entry'

Options:

A.  

At least one Campaign must be associated to the data extension.

B.  

The Triggered Send Template must be used to create the data extension.

C.  

The data extension must be configured for sending.

D.  

The data extension must contain a field of theEmailAddress data type.

Discussion 0
Questions 35

Certification Aid wants to create a file drop automation with a filename pattern. An import file is placed daily on the Marketing Cloud Enhanced FTP server, and thefile name always starts with the current month and day (e.g. OCT26). How should the filename pattern be defined? Choose 2.

Options:

A.  

%%Month%%%%Day%%

B.  

%%MMDD%%

C.  

Ends With operator

D.  

Begins With operator

Discussion 0
Questions 36

A developer wants to use the RaiseError Ampscript function when a subscriber does not have the necessary data to build an email. Which two outcomes are possible using this function? Choose 2 answer

Options:

A.  

The send fails

B.  

The email is not sent to the particular subscriber

C.  

An error message is sent to the From Address used in the email

D.  

The send is retried

Discussion 0
Questions 37

A developer initiated a batch delete of Contacts in Contact Builder due to an import error during implementation. There are over two million records that need to be deleted.

Which two factors should be considered when batch deleting large volumes of contacts?Choose 2 answers

Options:

A.  

Up to one million records can be deleted in each batch.

B.  

To more quickly remove contact information, use the suppression period length of 14.

C.  

The deletion process supersedes other automated account activities.

D.  

The suppression status does not show for individual contacts until the entire batch processes.

Discussion 0
Questions 38

A developer created an email using the fasubjectLine variable as the subject line. Due to revisions, the developer declared <>subjectLine in multiple locations throughout the email, including:

Which subject line will be used at the time of deployment?

Options:

A.  

Enjoy 10% off today

B.  

Enjoy 15% off today

C.  

Enjoy 20% off today

Discussion 0
Questions 39

A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

Options:

A.  

3

B.  

1

C.  

5

D.  

4

Discussion 0
Questions 40

A developer is building an integration with theMarketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?

Options:

A.  

Select the minimum required scope for the integration

B.  

Select all available options to enable package reuse for the futureintegrations

C.  

Select the 'Require Secret for Web Flor' option

D.  

Select the 'Admin-approved users are pre-authorized' option under Permitted Users.

Discussion 0
Questions 41

A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

Options:

A.  

Sendable data extension with SubscriberKey and EmailAddress fields

B.  

Non-sendable data extension with SubscriberKey field

C.  

Contact Delete process does not delete rows from data extensions

D.  

Sendable data extension with SubsciberKey field

Discussion 0
Questions 42

A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2

Options:

A.  

6,961

B.  

6.96

C.  

$6.96

D.  

6.96

Discussion 0
Questions 43

Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

Options:

A.  

Subscriber API

B.  

Email API

C.  

REST API

D.  

SOAP API

Discussion 0
Questions 44

Northern Trail Outfitters uses a number to uniquely identify contacts across different marketing channels.

Which two actions should the developertake to ensure the contacts relate across channels in Marketing Cloud when working with the data model?

Choose 2 answers

Options:

A.  

store the numeric unique identifier value as a Text data type In data extensions.

B.  

Link the numeric field value to the Contact IDin Attribute Groups in Contact Builder.

C.  

Use a unique identifier spec fie to each channel and automatically connect then-..

D.  

Create Attribute Groups linking the unique identifier to the Contact for each channel.

Discussion 0
Questions 45

A developer wants to create an AMPscript FOR loop that populates HTML table rows based on the number of rows and data in a target DE. Where should the developer place the FOR keyword to begin the loop?

Options:

A.  

Before the

tag

B.  

Before the

tag

D.  

Before the

tag

Discussion 0
Questions 46

NTO wants to trigger a receipt email via the SOAP API whenever a customer makes a purchase. Their developer wrote the call using the TriggerSendDefinition object and the Create method, but noemails have been sent during his initial testing. Which object and method should the developer use?

Options:

A.  

TriggerSend object and Update method

B.  

TriggerSend object and Create method

C.  

TriggerSendDefinition object and Execute method

D.  

TriggerSendDefinitionobject and Update method

Discussion 0
Questions 47

A developer created anemail with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?

Options:

A.  

In the HTML body which is processed after the Text body

B.  

In the Text body which is processed after the subject line

C.  

In the Text body which is processed after the HTML body

D.  

In theHTML body which is processed after the subject line

Discussion 0
Questions 48

Northern Trails Outfitters is using REST API to send emails to customers after a purchase.

Which considerations should be taken regarding the token used in the API Call?

Options:

A.  

Make a token API call and re-use the token until the next API call fails.

B.  

Make a token API call before each triggered send API call.

C.  

Make a token API call and re-use the token for that subscriber.

D.  

Make a token API call and re-use the token until the token expires.

Discussion 0
Questions 49

A developer is making an API REST call to trigger an email send. An accesstoken is used to authenticate the call.

How long are Marketing Cloud v1 access tokens valid?

Options:

A.  

Access tokens expire after 24 hours.

B.  

REST calls do not require an access token.

C.  

Each API call requires a new access token.

D.  

Access tokens expire after one hour.

Discussion 0
Questions 50

A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific namingpattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?

Options:

A.  

%%FILENAME%%

B.  

%%TRIGGER_FILENAME%%

C.  

%%FILENAME_FROM_TRIGGER%%

D.  

%%FILENAME_FROM_IMPORT%%

Discussion 0
Questions 51

A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation. The developer wants to efficiently ingest the data and write it to a data extension.

Which function should be used?

Options:

A.  

Server-Side 3avaScript function Stringify

B.  

Server-Side JavaScript function ParseJSON

C.  

AMPscript function BuildRowsetFromXML

D.  

AMPscript function BuildRowsetFromString

Discussion 0
Questions 52

Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields arevisible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

Options:

A.  

Tokenized Sending

B.  

Asymmetric Encryption

C.  

Transparent Data Encryption

D.  

Field-Level Encryption

Discussion 0
Questions 53

A developer needs to find all subscribers on the Customers data extension who made a purchase in the last 30 days. Purchase data is on the Orders data extension which contains a columncalled 'PurchaseDate'. Contacts are identified in both data extensions by a column called 'ContactKey', and the Orders data extension can contain many instances of the same subscnber.

Which SQL keyword should the developer use to achieve the desired result?

Options:

A.  

INNER JOIN

B.  

OUTER JOIN

C.  

ORDER BY PurchaseDate ASC

Discussion 0
Questions 54

A developer uses an API to send data to a Marketing Cloud data extension once every fiveminutes using the REST API. They notice data does not always write to the data extension, leading to data loss.

Which three best practices are recommended to avoid this issue? Choose 3 answers

Options:

A.  

In case of 'Not Authorized' errors, request a new Access Token and attempt the call again.

B.  

In case of Server errors, request a new Access Token before each request.

C.  

In case of Server errors, ensure the Server is available and attempt the call again.

D.  

Use Username and Password authentication instead of oAuth client ID and client secret.

E.  

Store the expiry of the access token to ensure a new token is requested if the old one is invalid.

Discussion 0
Questions 55

NTO wants to exclude sending an email at send time to those with a record on the 'Exclude' Data Extension. The primary key on this data extension is Subscriber Key.

How would a developer write the Exclusion Script?

Options:

A.  

Lookup ('Exclude','EmailAddress','SubscriberKey',SubscriberKey)

B.  

Lookup ('Exclude','SubscriberKey', 'EmailAddress', emailddr_)

C.  

Rowcount (LookupRows('Exclude',SubsciberKey,_SubscriberKey) >0

D.  

Rowcount (LookupRows('Exclude','SubscriberKey,_SubscriberKey) >1

Discussion 0
Questions 56

Northern Trail Outfitters wants to trigger follow upmessages after a subscriber opens an email.

What process would they use to get real-time engagement data?

Options:

A.  

Query Activity

B.  

Client-Side JavaScript

C.  

WSproxy Service

D.  

Event Notification Service

Discussion 0
Questions 57

Certification Aid sends an email to a newly imported List with Subscribers who have no associated Subscriber Key. Which value will become the Contact Key? Choose 1.

Options:

A.  

ContactID

B.  

Email address

C.  

Subscriber ID

D.  

Unique random number

Discussion 0
Questions 58

Northtrn Trail Outfitters mistakenly synced the User_Salesforce object which added to their billable contact count.

What should be recommended to remove these contacts'

Options:

A.  

Update the sync to remove these contacts from the All Contacts table.

B.  

Use the REST API to delete the contacts from the All Subscribers table.

C.  

Put the synced records into a sendable data extension and use Contact Delete.

D.  

Use the SOAP API to delete the contacts from theAll Contacts table.

Discussion 0
tag

C.  

Before the