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Salesforce Updated Marketing-Cloud-Administrator Exam Blueprint, Syllabus and Topics

Salesforce Certified Marketing Cloud Administrator (SP23)

Last Update Apr 28, 2024
Total Questions : 164

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Salesforce Marketing-Cloud-Administrator Exam Overview :

Exam Name Salesforce Certified Marketing Cloud Administrator (SP23)
Exam Code Marketing-Cloud-Administrator
Actual Exam Duration 105 minutes
Expected no. of Questions in Actual Exam 60
Exam Registration Price $200
Official Information https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Administrator-Exam-Guide
See Expected Questions Salesforce Marketing-Cloud-Administrator Expected Questions in Actual Exam
Take Self-Assessment Use Salesforce Marketing-Cloud-Administrator Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Salesforce Marketing-Cloud-Administrator Exam Topics :

Section Weight Objectives
Digital Marketing Proficiency: 13%
  • Describe governance and compliance in relation to digital marketing.
  • Recognize security best practices for data, permissions, and PII.
  • Describe Marketing Cloud product inventory and product offerings.
Subscriber Data Management: 18%
  • Given a scenario, describe the contact model.
  • Given a scenario, evaluate data quality.
  • Explain preference and profile center concepts.
Setup: 38%
  • Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.
  • Given a scenario, determine how to configure integrations.
  • Describe the features in Setup Home.
  • Describe Marketing Cloud extension products.
Channel Management: 16%
  • Given a scenario, describe the configuration of Mobile Studio.
  • Given a scenario, describe the configuration of Email Studio.
  • Given a scenario, describe the configuration of Social Studio and Advertising Studio.
  • Explain the concepts and typical use cases of Journey Builder.
Maintenance: 15%
  • Given a scenario, describe solutions for data extraction and report generation.
  • Given a scenario, monitor a Marketing Cloud account and provide system availability.
  • Given a scenario, evaluate benefits of additional Marketing Cloud products.

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