Salesforce Data CloudAccredited Professional Exam (SU24)
Last Update Jan 14, 2026
Total Questions : 167
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A consultant is discussing the benefits of Data Cloud with a customer that has multiple
disjointed data sources.
Which two functional areas should the consultant highlight in relation to managing customer data?
Choose 2 answers
Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?
Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?
Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers
A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.
How should the consultant configure the solution to ensure the data action is triggered at the cadence required?
A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.
What should the consultant highlight to address this company's business challenge?
A customer has a requirement to receive a notification whenever an activation fails for a
particular segment.
Which feature should the consultant use to solution for this use case?
During a privacy law discussion with a customer, the customer indicates they need to honor
requests for the right to be forgotten. The consultant determines that Consent API will solve this
business need.
Which two considerations should the consultant inform the customer about?
Choose 2 answers
A Data Cloud consultant is working with data that is clean and organized. However, the various schemas refer to a person by multiple names — such as user; contact, and subscriber — and need a standard mapping.
Which term describes the process of mapping these different schema points into a standard data model?
A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.
Where does a request for data deletion or right to be forgotten get submitted?
A consultant at Northern Trail Outfitters is implementing Data Cloud and creating an activation target for their segment.
For activation membership, which object should the consultant choose?
A consultant is building a segment to announce a new product launch for customers that have previously purchased black pants.
How should the consultant place attributes for product color and product type from the Order Product object to meet this criteria?
A consultant needs to minimize the difference between a Data Cloud segment population and Marketing Cloud data extension count to determine the true size of segments for campaign planning.
What should the consultant recommend to filter the segments by to accomplish this?
Which data stream category type should be assigned in order to use the dataset for date and time-based operations in segmentation and calculated insights?
A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers
A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.
Which feature should the consultant use?
A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of
their customers.
Which object should the consultant use in identity resolution to perform exact match rules on the
Loyalty ID?
Which two dependencies need to be removed prior to disconnecting a data source?
Choose 2 answers
A consultant wants to build a new audience in Data Cloud.
Which three criteria can the consultant include when building a segment?
Choose 3 answers
When performing segmentation or activation, which time zone is used to publish and refresh data?
A consultant is setting up Data Cloud for a multi-brand organization and is using data spaces to segregate its data for various brands.
While starting the mapping of a data stream, the consultant notices that they cannot map the object for one of the brands.
What should the consultant do to make the object available for a new data space?
A customer needs to integrate in real time with Salesforce CRM.
Which feature accomplishes this requirement?
A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.
Which two areas should the consultant review to help troubleshoot this issue?
Choose 2 answers
Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?
A company wants to test its marketing campaigns with different target populations.
What should the consultant adjust in the Segment Canvas interface to get different populations?
A consultant is setting up a data stream with transactional data,
Which field type should the consultant choose to ensure that leading
zeros in the purchase order number are preserved?
A user is not seeing suggested values from newly-modeled data when building a segment.
What is causing this issue?
Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.
How should Cumulus Financial solve this business requirement?
A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.
What should the consultant do to address this issue?
What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers
How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?
A customer requests that their personal data be deleted.
Which action should the consultant take to accommodate this request in Data Cloud?
How does Data Cloud ensure high availability and fault tolerance for customer data?
A customer has a Master Customer table from their CRM to ingest into Data Cloud. The
table contains a name and primary email address, along with other personally Identifiable
information (Pll).
How should the fields be mapped to support identity resolution?
Which consideration related to the way Data Cloud ingests CRM data is true?
Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.
In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?
Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?
An organization wants to enable users with the ability to identify and select text attributes
from a picklist of options.
Which Data Cloud feature should help with this use case?
Which two common use cases can be addressed with Data Cloud?
Choose 2 answers
A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.
What should the consultant do to fix this error?
The recruiting team at Cumulus Financial wants to identify which candidates have browsed the jobs page on its website at least twice within the last 24 hours. They want the information about these
candidates to be available for segmentation in Data Cloud and the candidates added to their recruiting system.
Which feature should a consultant recommend to achieve this goal?
The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.
Which statement is true when ingesting phone numbers?
A Data Cloud consultant is evaluating the initial phase of the Data Cloud lifecycle for a company.
Which action is essential to effectively begin the Data Cloud lifecycle?
Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer's normal range.
What should a consultant do to accommodate this request?
Cumulus Financial wants to create a segment of individuals based on transaction history data. This data has been mapped in the data model and is accessible via multiple container paths for segmentation.
What happens if the optimal container path for this use case is not selected?
Cumulus Financial uses Service Cloud as its CRM and stores mobile phone, home phone,
and work phone as three separate fields for its customers on the Contact record. The company plans
to use Data Cloud and ingest the Contact object via the CRM Connector.
What is the most efficient approach that a consultant should take when ingesting this data to ensure
all the different phone numbers are properly mapped and available for use in activation?
During an implementation project, a consultant completed ingestion of all data streams for
their customer.
Prior to segmenting and acting on that data, which additional configuration is required?
TESTED 14 Jan 2026
