Big Black Friday Sale 65% Discount Offer - Ends in 0d 00h 00m 00s - Coupon code: exams65

ExamsBrite Dumps

Salesforce Certified Data Cloud Consultant (Data-Con-101) Question and Answers

Salesforce Certified Data Cloud Consultant (Data-Con-101)

Last Update Nov 30, 2025
Total Questions : 167

We are offering FREE Data-Cloud-Consultant Salesforce exam questions. All you do is to just go and sign up. Give your details, prepare Data-Cloud-Consultant free exam questions and then go for complete pool of Salesforce Certified Data Cloud Consultant (Data-Con-101) test questions that will help you more.

Data-Cloud-Consultant pdf

Data-Cloud-Consultant PDF

$36.75  $104.99
Data-Cloud-Consultant Engine

Data-Cloud-Consultant Testing Engine

$43.75  $124.99
Data-Cloud-Consultant PDF + Engine

Data-Cloud-Consultant PDF + Testing Engine

$57.75  $164.99
Questions 1

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains

a point balance for accrued hotel points and airline points within the same record. The client wants

to split these point systems into two separate records for better tracking and processing.

What should a consultant recommend in this scenario?

Options:

A.  

Clone the data source object.

B.  

Use batch transforms to create a second data lake object.

C.  

Create a junction object in Salesforce CRM and modify the ingestion strategy.

D.  

Create a data kit from the data lake object and deploy it to the same Data Cloud org.

Discussion 0
Questions 2

A rideshare company wants to send an email to customers that provides a year-in-review with five "fun" trip statistics, such as destination, distance traveled, etc. This raw data arrives into Data Cloud and is not aggregated at source.

The company creates a segment of customers that had at least one ride in the last 365 days.

Following best practices, which solution should the consultant recommend in Data Cloud to personalize the content of the email?

Options:

A.  

Use a data transform to aggregate the statistics and map them to direct attributes on Individual to include in the activation.

B.  

Create five calculated insights for the activation and add dimension filters.

C.  

Use a data action to send each ride as an event to Marketing Cloud Engagement, then use AMP script to summarize this data in the email.

D.  

Include related attributes in the activation for the last 365 days.

Discussion 0
Questions 3

Which data model subject area defines the revenue or quantity for an opportunity by

product family?

Options:

A.  

Engagement

B.  

Product

C.  

Party

D.  

Sales Order

Discussion 0
Questions 4

What does the Source Sequence reconciliation rule do in identity resolution?

Options:

A.  

Includes data from sources where the data is most frequently occurring

B.  

Identifies which individual records should be merged into a unified profile by setting a priority forspecific data sources

C.  

Identifies which data sources should be used in the process of reconcillation by prioritizing themost recently updated data source

D.  

Sets the priority of specific data sources when building attributes in a unified profile, such as afirst or last name

Discussion 0
Questions 5

A customer creates a large segment of customers that placed orders in the last 30 days, and adds related attributes from the… to the activation. Upon checking the activation in Marketing Cloud, they notice It contains orders that are older than 30 days.

What should a consultant do to resolve this issue?

Options:

A.  

use data graphs that contain only 30 days of data.

B.  

Apply a data space fitter to exclude orders older than 30 days.

C.  

Apply a filter to Purchase Order Date to exclude orders older than 30 days.

D.  

Use SQL in Marketing Cloud Engagement to remove orders older than 30 days.

Discussion 0
Questions 6

A user needs permissions to access Data Cloud to create, manage, and activate segments, However, the user should not be allowed to created reports or manage data sources.

Which permission set should the consultant assign?

Options:

A.  

Data Cloud Marketing Specialist

B.  

Data Cloud Marketing Manager

C.  

Data Cloud Data Aware Specialist

D.  

Data Cloud user

Discussion 0
Questions 7

What is a key functionality of Data Cloud?

Options:

A.  

To create a master data management (MUM) strategy

B.  

To give a persistent ID for unified profiles

C.  

To build insights on unified profiles

D.  

To help users build a heat map using their data

Discussion 0
Questions 8

Luxury Retailers created a segment targeting high value customers that it activates through

Marketing Cloud for email communication. The company notices that the activated count is smaller

than the segment count.

What is a reason for this?

Options:

A.  

Marketing Cloud activations apply a frequency cap and limit the number of records that can besent in an activation.

B.  

Data Cloud enforces the presence of Contact Point for Marketing Cloud activations. If theindividual does not have a related Contact Point, it will not be activated.

C.  

Marketing Cloud activations automatically suppress individuals who are unengaged and have notopened or clicked on an email in the last six months.

D.  

Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud.They do not allow activation of new records.

Discussion 0
Questions 9

A customer has outlined requirements to trigger a journey for an abandoned browse behavior. Based on the requirements, the consultant determines they will use streaming insights to trigger a data action to Journey Builder every hour.

How should the consultant configure the solution to ensure the data action is triggered at the cadence required?

Options:

A.  

Set the activation schedule to hourly.

B.  

Configure the data to be ingested in hourly batches.

C.  

Set the journey entry schedule to run every hour.

D.  

Set the insights aggregation time window to 1 hour.

Discussion 0
Questions 10

The Data Cloud admin at Northern Trail Outfitters (NTO) wants to be proactively and immediately informed via Slack and email if any of the data streams fail for any reason. If this happens, a case should also be triggered as part of NTO's existing support and triage process, and reflected in its global monitoring dashboard.

What should a consultant recommend for these requirements?

Options:

A.  

Data actions

B.  

Data Cloud Query Editor

C.  

Salesforce flows

D.  

Salesforce reports and dashboards

Discussion 0
Questions 11

Which solution provides an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

Options:

A.  

Automation Studio and Profile file API

B.  

Marketing Cloud Connect API

C.  

Marketing Cloud Data extension Data Stream

D.  

Email Studio Starter Data Bundle

Discussion 0
Questions 12

Which two dependencies prevent a data stream from being deleted?

Choose 2 answers

Options:

A.  

The underlying data lake object is used in activation.

B.  

The underlying data lake object is used in a data transform.

C.  

The underlying data lake object is mapped to a data model object.

D.  

The underlying data lake object is used in segmentation.

Discussion 0
Questions 13

Northern Trail Outfitters (NTO) asks its Data Cloud consultant for a list of contacts who fit within a certain segment for a mailing campaign.

How should the consultant provide this list to NTO?

Options:

A.  

Create the segment and then click Download to obtain the segment membership details to provide to NTO.

B.  

Create a new file storage activation target, create the segment, and then activate the segment to the new activation target.

C.  

Create the segment, select Email as the activation target, and activate the segment di nearly to NTO.

D.  

Create the segment and then activate the segment to NTO's Salesforce CRM.

Discussion 0
Questions 14

Cumulus Financial (CF) wants to target loyal and engaged customers. When a platinum tier customer visits their Investment pages more than three times in a 24-hour period, CF wants to Immediately Send an email that offers a private consultation.

What should a consultant recommend for this business requirement?

Options:

A.  

Calculated insight with a data action to a Marketing Cloud Engagement transactional email

B.  

Rapid segment to a data action journey in Marketing Cloud Engagement

C.  

Standard segment with activation into Marketing Cloud Engagement

D.  

Streaming insight with a data action into a journey in Marketing Cloud Engagement

Discussion 0
Questions 15

A consultant needs to update a field in CRM as soon as a record gets updated in the DMO.

Which feature should the consultant use?

Options:

A.  

Data share target

B.  

Data actions

C.  

Rapid segments

D.  

Streaming data transform

Discussion 0
Questions 16

When performing segmentation or activation, which time zone is used to publish and refresh data?

Options:

A.  

Time zone specified on the activity at the time of creation

B.  

Time zone of the user creating the activity

C.  

Time zone of the Data Cloud Admin user

D.  

Time zone set by the Salesforce Data Cloud org

Discussion 0
Questions 17

Northern Trail Outfitters (NTO) is getting ready to start ingesting its CRM data into Data Cloud.

While setting up the connector, which type of refresh should NTO expect when the data stream is deployed for the first time?

Options:

A.  

Incremental

B.  

Manual refresh

C.  

Partial refresh

D.  

Full refresh

Discussion 0
Questions 18

Which tool allows users to visualize and analyze unified customer data in Data Cloud?

Options:

A.  

Salesforce CLI

B.  

Heroku

C.  

Tableau

D.  

Einstein Analytics

Discussion 0
Questions 19

A Data Cloud consultant recently discovered that their identity resolution process is matching individuals that share email addresses or phone numbers, but are not actually the same individual.

What should the consultant do to address this issue?

Options:

A.  

Modify the existing ruleset with stricter matching criteria, run the ruleset and review the updated results, then adjust as needed until the individuals are matching correctly.

B.  

Create and run a new rules fewer matching rules, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

C.  

Create and run a new ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

D.  

Modify the existing ruleset with stricter matching criteria, compare the two rulesets to review and verify the results, and then migrate to the new ruleset once approved.

Discussion 0
Questions 20

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

Options:

A.  

Engagement

B.  

Membership

C.  

Party

D.  

Global Account

Discussion 0
Questions 21

How does Data Cloud ensure high availability and fault tolerance for customer data?

Options:

A.  

By distributing data across multiple regions and data centers

B.  

By using a data center with robust backups

C.  

By Implementing automatic data recovery procedures

D.  

By limiting data access to essential personnel

Discussion 0
Questions 22

The Salesforce CRM Connector is configured and the Case object data stream is set up. Subsequently, a new custom field named Business Priority is created on the Case object in Salesforce CRM. However, the new field is not available when trying to add it to the data stream.

Which statement addresses the cause of this issue?

Options:

A.  

The Salesforce Integration User Is missing Rad permissions on the newly created field.

B.  

The Salesforce Data Loader application should be used to perform a bulk upload from a desktop.

C.  

Custom fields on the Case object are not supported for ingesting into Data Cloud.

D.  

After 24 hours when the data stream refreshes it will automatically include any new fields that were added to the Salesforce CRM.

Discussion 0
Questions 23

Cumulus Financial offers both business and personal loans. Records in the Contact DLO can be useful for both groups since individual customers may have both business and personal loans. However, for legal reasons, the two groups must be kept separate.

How should Cumulus Financial solve this business requirement?

Options:

A.  

Duplicate the Individual DM0.

B.  

Duplicate the Contact DLO.

C.  

Create two identity resolution rules in the same data space.

D.  

Use two data spaces.

Discussion 0
Questions 24

A consultant is ingesting a list of employees from their human resources database that they want to segment on.

Which data stream category should the consultant choose when ingesting this data?

Options:

A.  

Profile Data

B.  

Contact Data

C.  

Other Data

D.  

Engagement Data

Discussion 0
Questions 25

A consultant is reviewing a recent activation using engagement-based related attributes but is not seeing any related attributes in their payload for the majority of their segment members.

Which two areas should the consultant review to help troubleshoot this issue?

Choose 2 answers

Options:

A.  

The related engagement events occurred within the last 90 days.

B.  

The activations are referencing segments that segment on profile data rather than engagement data.

C.  

The correct path is selected for the related attributes.

D.  

The activated profiles have a Unified Contact Point.

Discussion 0
Questions 26

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users.

What should the consultant do to accomplish this?

Options:

A.  

Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly.

B.  

Use the data spaces feature and applying filtering on the Account data lake object based on Country.

C.  

Use Salesforce sharing rules on the Account object to filter and segregate records based on Country.

D.  

Use formula fields based on the account Country field to filter incoming records.

Discussion 0
Questions 27

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.

In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

Options:

A.  

The .txt file

B.  

The json file

C.  

The .csv file

D.  

The .zip file

Discussion 0
Questions 28

Which two requirements must be met for a calculated insight to appear in the

segmentation canvas?

Choose 2 answers

Options:

A.  

The metrics of the calculated insights must only contain numeric values.

B.  

The primary key of the segmented table must be a metric in the calculated insight.

C.  

The calculated insight must contain a dimension including the Individual or Unified Individual Id.

D.  

The primary key of the segmented table must be a dimension in the calculated insight.

Discussion 0
Questions 29

A new user of Data Cloud only needs to be able to review individual rows of ingested data and validate that it has been modeled

successfully to its linked data model object. The user will also need to make changes if required.

What is the minimum permission set needed to accommodate this use case?

Options:

A.  

Data Cloud for Marketing Specialist

B.  

Data Cloud Admin

C.  

Data Cloud User

D.  

Data Cloud for Marketing Data Aware Specialist

Discussion 0
Questions 30

The marketing manager at Cloud Kicks plans to bring in corporate phone numbers for its accounts into Data Cloud. They plan to use a custom field with data set to Phone to store these phone numbers.

Which statement is true when ingesting phone numbers?

Options:

A.  

Text value can be accepted for ingestion into = phone data type field.

B.  

Data Cloud validates the format of the phone number at the time of Ingestion.

C.  

The phone number field car only accept 10-digit values.

D.  

The phone number field should be used as a primary key.

Discussion 0
Questions 31

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage

activation. The company also wants to analyze individuals who have been in the segment within the last 2 years.

Which Data Cloud component allows for this?

Options:

A.  

Nested segments

B.  

Segment exclusion

C.  

Calculated insights

D.  

Segment membership data model object

Discussion 0
Questions 32

A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM. This custom object

stores the email address a Contact that they want to use for activation.

To which data entity is mapped?

Options:

A.  

Contact

B.  

Contact Point_Email

C.  

Custom customer Email__c object

D.  

Individual

Discussion 0
Questions 33

A consultant wants to build a new audience in Data Cloud.

Which three criteria can the consultant include when building a segment?

Choose 3 answers

Options:

A.  

Direct attributes

B.  

Data stream attributes

C.  

Calculated Insights

D.  

Related attributes

E.  

Streaming insights

Discussion 0
Questions 34

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud

and bring two years of transactional history into Data Cloud.

What should NTO use to achieve this?

Options:

A.  

B2C Commerce Starter Bundles

B.  

Direct Sales Order entity ingestion

C.  

Direct Sales Product entity ingestion

D.  

B2C Commerce Starter Bundles plus a custom extract

Discussion 0
Questions 35

A Data Cloud consultant tries to save a new 1-to-l relationship between the Account DMO and Contact Point Address DMO but gets an error.

What should the consultant do to fix this error?

Options:

A.  

Map additional fields to the Contact Point Address DMO.

B.  

Make sure that the total account records are high enough for Identity resolution.

C.  

Change the cardinality to many-to-one to accommodate multiple contacts per account.

D.  

Map Account to Contact Point Email and Contact Point Phone also.

Discussion 0
Questions 36

The leadership team at Cumulus Financial has determined that customers who deposited more than $250,000 in the last five years and are not using advisory services will be the central focus for all new campaigns in the next year.

Which features support this use case?

Options:

A.  

Calculated insight and data action

B.  

Calculated insight and segment

C.  

Streaming insight and segment

D.  

Streaming insight and data action

Discussion 0
Questions 37

Which operator should a consultant use to create a segment for a birthday campaign that is evaluated daily?

Options:

A.  

Is Today

B.  

Is Birthday

C.  

Is Between

D.  

Is Anniversary Of

Discussion 0
Questions 38

A consultant needs to create a data graph based on several DLOs,

Which step should the consultant take to make this work?

Options:

A.  

Use a data action to update the data graph with the DLO data

B.  

Map the DLOS to DMOS and use these in the data graph.

C.  

Map the DLOs directly to a data graph.

D.  

Batch transform the DLOs to multiple DMOs and activate these with the data graph.

Discussion 0
Questions 39

A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.

Which permission set does a user need to set this up?

Options:

A.  

Data Cloud Data Aware Specialist

B.  

Data Cloud User

C.  

Cloud Marketing Manager

D.  

Data Cloud Admin

Discussion 0
Questions 40

A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.

To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the

proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.

What is the most efficient way to guarantee that the various phone number formats are standardized?

Options:

A.  

Create a formula field to standardize the format.

B.  

Edit and update the data in the source system prior to sending to Data Cloud.

C.  

Assign the PhoneNumber field type when creating the data stream.

D.  

Create a calculated insight after ingestion.

Discussion 0
Questions 41

A company stores customer data in Marketing Cloud and uses the Marketing Cloud Connector to ingest data into Data Cloud.

Where does a request for data deletion or right to be forgotten get submitted?

Options:

A.  

In Data Cloud settings

B.  

On the individual data profile in Data Cloud

C.  

In Marketing Cloud settings

D.  

through Consent API

Discussion 0
Questions 42

A consultant is connecting sales order data to Data Cloud and considers whether to use the Profile, Engagement, or Other categories to map the DLO. The consultant chooses to map the DLO called Order-Headers to the Sales Order DMO using the Engagement category.

What is the impact of this action on future mappings?

Options:

A.  

A DLO with category Engagement can be mapped to any DMO using either Profile. Engagement, or Other categories.

B.  

When mapping a Profile DLO to the Sales Order DMO, the category gets updated to Profile.

C.  

Sales Order DMO gets assigned to both the Profile and Engagement categories when mapping a Profile DLO.

D.  

Only Engagement category DLOs can be mapped to the Sales Order DMO. Sales Order gets assigned to the Engagement Category.

Discussion 0
Questions 43

Which method should a consultant use when performing aggregations in windows of 15 minutes on data collected via the Interaction SDK or Mobile SDK?

Options:

A.  

Batch transform

B.  

Calculated insight

C.  

Streaming insight

D.  

Formula fields

Discussion 0
Questions 44

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue.

What should the consultant highlight to address this company's business challenge?

Options:

A.  

Data Bundles

B.  

Calculated Insights

C.  

Identity Resolution

D.  

Identity Resolution

Discussion 0
Questions 45

A user wants to be able to create a multi-dimensional metric to identify unified individual

lifetime value (LTV).

Which sequence of data model object (DMO) joins is necessary within the calculated Insight to

enable this calculation?

Options:

A.  

Unified Individual > Unified Link Individual > Sales Order

B.  

Unified Individual > Individual > Sales Order

C.  

Sales Order > Individual > Unified Individual

D.  

Sales Order > Unified Individual

Discussion 0
Questions 46

Which statement about Data Cloud's Web and Mobile Application Connector is true?

Options:

A.  

A standard schema containing event, profile, and transaction data is created at the time the connector is configured.

B.  

The Tenant Specific Endpoint is auto-generated in Data Cloud when setting the connector.

C.  

Any data streams associated with the connector will be automatically deleted upon deleting the app from Data Cloud Setup.

D.  

The connector schema can be updated to delete an existing field.

Discussion 0
Questions 47

A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile?

Choose 2 answers

Options:

A.  

Identity Resolution

B.  

Data Actions

C.  

Data Explorer

D.  

Query API

Discussion 0
Questions 48

Which permission setting should a consultant check if the custom Salesforce CRM object is

not available in New Data Stream configuration?

Options:

A.  

Confirm the Create object permission is enabled in the Data Cloud org.

B.  

Confirm the View All object permission is enabled in the source Salesforce CRM org.

C.  

Confirm the Ingest Object permission is enabled in the Salesforce CRM org.

D.  

Confirm that the Modify Object permission is enabled in the Data Cloud org.

Discussion 0
Questions 49

A consultant is troubleshooting a segment error.

Which error message is solved by using calculated insights Instead of nested segments?

Options:

A.  

Segment is too complex.

B.  

Multiple population counts are in progress.

C.  

Segment population count failed.

D.  

Segment can't be published.

Discussion 0
Questions 50

Northern Trail Outfitters (NTO) owns and operates six unique brands, each with their own set of customers, transactions, and loyalty information. The marketing director wants to ensure that segments and activations from the NTO Outlet brand do not reference customers or transactions from the other brands.

What is the most efficient approach to handle this requirement?

Options:

A.  

Use Business Unit Aware activation.

B.  

Separate the Outlet brand into a data space.

C.  

Separate the brands into six different data spaces.

D.  

Create a batch data transform to generate a DLO for the Outlet brand.

Discussion 0