U+ Bank, a retail bank, uses Pega Customer Decision Hub™ for their one-to-one customer engagement. The bank now wants to change its offer prioritization to consider both business objectives and customer needs.

Which two factors do you configure in the Next-Best-Action Designer to implement this change? (Choose Two)

A bank wants to leverage the Next-Best-Action capability of Pega Customer Decision Hub™ to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

U+ Bank, a retail bank, is currently presenting a cashback offer on its website. Currently, only the customers who satisfy the following engagement policy conditions receive the cashback offer.

While continuing cross-selling on the web, the bank now wants to present the cashback offer through a new channel, SMS. The bank also wants to update the suitability condition by lowering the threshold of the debt-to-income ratio from 48 to 45 As business user, what are the two tasks that you define to update the cashback offer? (Chose Two)

U+ Bank wants to offer a 10% discount for customers whose CLV value is higher than 400. Which strategy component should you use to meet the new requirement?

U+ Bank wants to leverage Pega Customer Decision Hub's Next Best Action capability to promote new offers to each customer who visits the website based on eligibility. For this requirement, the bank needs to define several complex eligibility criteria. As a decision consultant, how would you configure this requirement?

Traditionally, segments were used to identify the target audience for a campaign. In the always-on approach, segments translate into _______.

Myco, a telco, wants to present their customers with new credit card offers – the Diamond card, the Platinum card, and the Gold card – on their web portal. As a decisioning consultant, you want to determine which will be the best performing action by running a distribution test. In this scenario, which report will test this requirement?

A bank wants to leverage Pega Customer Decision Hub’s Next-Best-Action capability to promote new offers to each customer on their website. What information does Pega Customer Decision Hub send back to the website in response to the real-time container request?

You are a decisioning consultant responsible for configuring offer prioritization for home loan offers based on the business requirements.

Select each prioritization factor on the left and drag it to the correct condition on the right.

U+ Bank has recently defined two contact policies:

1. Suppress a group of credit card offers for 30 days if any credit card offer is rejected three times in any channel in the past 15 days

2. Suppress the Reward card offer, part of the credit card group, for 7 days if it is rejected twice in any channel in the last 7 days

Paul, an existing U+ Bank customer, no longer sees the Reward card offer. What is the reason that Paul cannot see the offer?

Reference module: Creating and understanding decision strategies.

MyCo, a mobile company, wants you to calculate the total revenue of three new actions offered in the first quarter. What do you configure to compute the total revenue?

U+ Bank wants to send promotional emails related lo credit card offers to their qualified customers. The business intends to use the same action flow template with the desired flow pattern for all credit card actions.

What do you configure to implement this requirement?

U+ Bank's marketing department currently promotes various credit card offers by sending emails to qualified customers. The bank wants to limit the number of offers that customers can receive over a given period of time.

In the Answer Area, select the correct artifact you use to implement each requirement.

MyCo, a telecommunications company, wants to present customers with a free 2GB data offer when contacting the call center for mobile number portability. Which arbitration factor do you configure to implement this requirement?

Myco, a telco, wants to present their customers with new 5G data plans – the Unlimited plan, the 500GB plan, and the 100GB plan – on their web portal. As a Decisioning Consultant, you want to test how the three new offers will be distributed by running a distribution test that only considers eligibility without arbitration. In this scenario, which report will test this requirement?

U+, a retail bank, has recently implemented a project in which credit card offers are presented to qualified customers when they log in to the web self-service portal. They have unit-tests in place using persona tests. The bank has recently added new engagement policy conditions to present credit cards to qualified customers and re executed the tests. They see failures in the tests. What do they do next?

A financial institution has created a new policy that states the company will not send more than 500 emails per day. Which option allows you to implement the requirement?

Reference module: Creating and understanding decision strategies

In a decision strategy, to use a customer property in an expression, you _____.

As a Decisioning consultant, you are tasked with running an audience simulation to test the engagement policy conditions. Which statement is true when the simulation scope is: Audience simulation with engagement policy and arbitration?

Through analysis of customer lifecycles, Next-Best-Action ________

In Pega Customer Decision Hub™, the characteristics of an action are defined by using

An outbound run identifies 100 Standard Card offers, 50 on email and 50 on the SMS channel. If the above volume constraint is applied, how many actions will be delivered by the outbound run?

A volume constraint is configured to apply constraints to actions as a group rather than for each action individually. A customer qualifies for 3 actions, and the volume limit on the top-ranked action is above zero, the limits on the 2 lower-ranked actions have been reached. Given this scenario, how many actions will be selected for the customer in the outbound run?

Reference module: Testing engagement policy conditions using audience simulation

U+ Bank, a retail bank, recently implemented a project in which mortgage offers are presented to qualified customers when the customers log in to the web self-service portal. As one of the offers is not performing well, the business wants to understand how many customers qualify for the offer. As a Decisioning Consultant, which simulation do you run to check how many customers qualify for an action?

You are the decisioning consultant on an Al-powered one-to-one customer engagement implementation project. You are asked to design the next-best-action prioritization expression that balances the customer needs with the business objectives.

What factor do you consider in the prioritization expression?