Salesforce Certified Pardot Specialist(SP23)
Last Update Apr 22, 2024
Total Questions : 261
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An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?
Creating or marking an opportunity as lost will result in the change of a prospect's score
When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.
Which two actions can be used to change a prospect’s Pardot campaign? (Choose two answers.)
A Pardot user sends out a list email and notices that as a result of the email send, many prospects are now marked as 'Do Not Email'. What metrics in the list email report could help the Pardot user understand how these prospects may have become unmailable?
Which scenario would convert an anonymous visitor into an identified prospect?
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
A Pardot form is placed onto a Pardot landing page to register prospects for an upcoming tradeshow. A Pardot administrator wants to know how many unique submissions they have so far.
Which report should they check to see the number of unique submissions for the form on the landing page?
Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?
A marketing user wants to test two similar versions of an email to see which one performs better.
How should they run this test?
What is the best practice when users leave the company and have assigned prospects?
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
Which asset needs to be created first m order for a user to send a prospect a one-to-one email?
What is needed for a page action to trigger for a prospect visiting a high value web page?
A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers
What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?
A marketer has 4,000 total prospects in their account:
• 3,000 of which are opted in
• 500 of which are opted out
• 500 of which are in the Recycle Bin
What would be their Mailable Database usage?
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
LenoxSoft wants the "State" field to appear in real-time whenever a prospect selects "United States" for the "Country" field when completing their Pardot form.
Which form feature should be utilized?
A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?
A marketing user wants to send an email template to a prospect list, but the specific email template Isn't available to choose when sanding a new list email.
How should the user resolve this Issue?
Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers
A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
Which two list types could be used as a recipient list on a list email send? Choose 2 answers
What is the main difference between automation rules and segmentation rules?
A.
Segmentation rules do not run retroactively
B.
Automation rules do run retroactively
C.
Automation rules run continuously, segmentation rules run once.
D.
Neither will "unmatch" prospects
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The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Pardot feature of email flow could be used to run these tests?
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Pardot.
What should an administrator do to be able to use the custom field in Pardot?
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?
In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers
There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?
Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?
A marketer receives a request to permanently delete a prospect from Pardot.
How does the marketer satisfy this request?
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?
What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?
Form or Form Handler? I need to be able to edit and change my form directly.
What type of Information do rule step types look for in engagement studio programs?
What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?
A user creates a copy of Email Template A, makes changes and saves as Email Template B. They send a list email using Email Template B. The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?
TESTED 23 Apr 2024
