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Marketo Certified Expert Exam Question and Answers

Marketo Certified Expert Exam

Last Update May 17, 2024
Total Questions : 75

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Questions 1

A marketer has created a Smart Campaign with the Flow displayed in the screenshot:

Which attribute(s) will be updated if a Lead is running through the Flow and all Choices except the Default Choice would match?

Options:

A.  

The attribute ‘Topics of Interest’ will be updated. ‘Region’ & ‘Profile Type’ won’t get an update.

B.  

All attributes will be updated.

C.  

The attribute ‘Region’ will be updated. ‘Profile Type’ & ‘Topics of Interest’ won’t get an update.

D.  

The attribute ‘Profile Type’ will be updated. ‘Region’ & ‘Topics of Interest’ won’t get an update.

Discussion 0
Questions 2

Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.

Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.

Which modifications must Michael make to the smart campaigns to achieve this?

Options:

A.  

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign and the “Request Campaign” flow step to the 03 Success smart campaign.

B.  

Add the “Campaign is Requested” trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.

C.  

Add the “Added to Program” trigger to the 01 Send Invite smart campaign and the “Add to Program” flow step to the 03 Success smart campaign.

D.  

Add the “Campaign is Requested” trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.

Discussion 0
Questions 3

The marketing department of a technology company believes the use of “Servers” in the subject line will increase open rates of an email. To prove this, an A/B test will be utilized.

Given the screenshot:

In which component of the Control Panel will the schedule for the email be set?

Options:

A.  

Add A/B Test

B.  

Schedule

C.  

New Email

D.  

Edit Smart List

Discussion 0
Questions 4

Where can you manage program report subscriptions? (Choose two.)

Options:

A.  

In the Subscriptions tab of the report in Marketing Activities

B.  

In the Subscriptions tab in Marketing Activities

C.  

In the Subscriptions tab in Analytics

D.  

In the Subscriptions tab in Database

Discussion 0
Questions 5

Which two behaviors can be tracked with Munchkin code? (Choose two.)

Options:

A.  

Web page visits

B.  

Web page clicks

C.  

Social media activity

D.  

Web page bookmarks

E.  

Average time spent on site

Discussion 0
Questions 6

What is the reporting impact of selecting an acquisition program when importing a list?

Options:

A.  

The Opportunity Influence Analyzer uses acquisition program to indicate which program led directly to a won opportunity.

B.  

The acquisition program is required to show program success in the List Performance report.

C.  

The acquisition program is required to show the number and percent of new names in the Program Performance report.

D.  

Revenue Cycle Modeler uses acquisition program to trigger moving net new leads from the Anonymous to the Known stage.

Discussion 0
Questions 7

A lead is deemed sales ready.

What is an appropriate method to communicate this to sales?

Options:

A.  

Update lead acquisition program

B.  

Send the lead an alert

C.  

Update lead status

D.  

Marketing suspend the lead

Discussion 0
Questions 8

What form field type can be used to capture URL parameters?

Options:

A.  

Input Masking Fields

B.  

Hidden Form Fields

C.  

Dynamic Form Fields

D.  

Anonymous Form Fields

Discussion 0
Questions 9

A marketing manager has just completed testing the content in an engagement program and is ready to begin sending emails.

What is required to begin sending emails?

Options:

A.  

Stream cadence must be set.

B.  

Engagement score must be turned on.

C.  

The engagement program stream must be activated.

D.  

Archived content must be shown.

Discussion 0
Questions 10

Which three token types can be used to insert a date into an email? (Choose three.)

Options:

A.  

Rich Text

B.  

Date

C.  

Calendar File

D.  

Number

E.  

Text

F.  

Score

Discussion 0
Questions 11

A demand generation manager wants to run a batch Smart Campaign to update leads that were either created by form fillout today or who visited the company’s pricing page.

Which rule logic should be used when setting up the Smart List?

Options:

A.  

Use ALL filters

B.  

Use ANY filters

C.  

Use Advanced filters

D.  

Use Basic filters

Discussion 0
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