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Marketo Updated MCE Exam Blueprint, Syllabus and Topics

Marketo Certified Expert Exam

Last Update May 17, 2024
Total Questions : 75

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Marketo MCE Exam Overview :

Exam Name Marketo Certified Expert Exam
Exam Code MCE
Actual Exam Duration 90 minutes
Expected no. of Questions in Actual Exam 100
Exam Registration Price $175
Official Information https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
See Expected Questions Marketo MCE Expected Questions in Actual Exam
Take Self-Assessment Use Marketo MCE Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Marketo MCE Exam Topics :

Section Weight Objectives
1. Basic AdministrationTopics 5%
  1. Configure email settings:Block Field Overwrites: Identify which Fields should not Overwrite
  2. Know about Channelsand TagsIgnored Fields and Blocked Field Updates during List Import
  3. Configure fields for data integrityCreate a Program Channel
  4. Set, create, and edit user roles and assign them to users: Managing User Roles and Permissions
2. Customer Data, Leads andListsTopics 20% 1. Import lists needed for marketing programs
  • Add yourself as a lead: Using Flow Actions
  • Upload a list of leads: Import a List of Leads
  • Check a lead’s activity: Reviewing Lead Details
  • What are my leads doing: How to Review the Activity Log
  • Create a custom view of leads: Custom Tab for Lead Detail
2. Identify junk data, learn about merge/de-dupe:Working with Duplicate Leads
3. Understand standard system Smart Lists and create Smart Lists to segment leads
  • Marketo’s OOTB Smart Lists: Smart Lists
  • Build Smart Lists and start segmenting: Create and Change Views for Lists and Smart Lists,
4. Learnhow a lead status goes from anonymous to known and how to change a lead status
  • Control your Lead Database: Data Management
  • Fix junky data with lead actions: Data Clean upand Management
3 .Asset Design: Images, Forms, Landing Pages and Emails 15% 1. Upload images and files, or grab them from the web
  • Upload Images and files
  • Search for images
  • Get image URL
2. Create emails and landing pages
  • Email basics: Create or Edit an Email
  • Email Deliverability:Set up SPF and DKIM
  • Create a Local Asset Landing Page: Create a Landing Page
  • Add social tools to landing pages:Social buttons
3. Build a form with progressive profiling
  • The basics:Configure Form Progressive Profiling
  • Hidden fields on forms:Set a Form as Hidden
4.Usetokens in emails
  • Personalizing emails using tokens
4. Programs & Smart Campaigns 35% 1. Define a foldering and naming protocol consistent with Marketo’s best practices
  • Set up a logical, scalable foldering system: Understanding Local Assets in a Program
  • Smart Campaign Checklist:Smart Campaign Checklist
  • Understanding SmartCampaigns: Smart Campaigns
  • Renaming Marketo Assets: Rename Marketo Assets
2. Createa program and assign an appropriate channel and/or tags
  • Overview of Programs: Understanding Programs
  • Basics on creating a Program: Create a Program
  • Always use the Cost tag: Use Tags in a Program
  • Working with Channels: Create a Program Channel
3. Basics of Marketo Program Campaign flows: basic email, auto response, lead nurture, webinar
  • Basic campaigns: Create a New Smart Campaign
  • Nurture leads: Create an Engagement Program
  • Event Management with Marketo: Understanding Event Programs
  • How to send out an email when a lead fills out a form: Email Auto Response
4. Cloning Programs
  • Quick and easy way to scale: Clone a Program
5. Tokens
  • Understanding My Tokens: Tokens Glossary
  • Other ways to use tokens: Tokens for Flow Steps,Tokens for Interesting Moments, Add Text and Tokens to a Landing Page
  • Manage y tokens
5. Scoring & Lifecycle 10% 1. Identify score fields: lead, behavior, demographic
  • Create Scoring Campaigns: Simple Scoring
  • Definitive Guide to Lead Scoring
2. Define Interesting Moments and Make Campaigns [Sales Insight]
  • Interesting Moments Overview: What are interesting Moments?
  • Creating and Using Interesting Moments
3.Define and assign lead statuses, Send leads to Sales
6. Reporting 10% 1. Basic Reporting: Getting Started
2. Define and differentiate between the different report types
3. Use reporting features: subscription, manage report subscriptions, drill down Smart Listsin lead reports, add custom columns
4. Getting Started with Analytics
7. Marketing Calendar   1. Marketing Calendar Overview: Navigating the Marketing Calendar
2. View Entry Details
3. Filtering the Marketing Calendar
4. Watch the Marketing Calendar Demosin the Marketing Nation Community (login required)

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