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CIW Updated 1D0-623 Exam Blueprint, Syllabus and Topics

Social Media Strategist

Last Update Apr 5, 2024
Total Questions : 55

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CIW 1D0-623 Exam Overview :

Exam Name Social Media Strategist
Exam Code 1D0-623
Actual Exam Duration 90 minutes
Expected no. of Questions in Actual Exam 55
Official Information https://www.ciwcertified.com/ciw-certifications/web-and-mobile-design-series/social-media-strategist
See Expected Questions CIW 1D0-623 Expected Questions in Actual Exam
Take Self-Assessment Use CIW 1D0-623 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

CIW 1D0-623 Exam Topics :

Section Weight Objectives
Introduction to Social Media  
  • Social Media Introduction
  • What Is Social Media?
  • Social Media Foundation Technologies
  • Social Media Communication Methods
  • Social Media Consumers
  • Types of Social Media
  • Mobile Social Media
  • Social Media Engagement
  • Introduction to Social Media Tools
Creating a Social Media Campaign  
  • What Is a Social Media Campaign?
  • Planning a Social Media Campaign
  • Campaign Project Management Planning a Campaign
  • Campaign Strategies and Tactics
  • Developing Social Media Content
  • Curating Content
Risks, Reputation, and Crisis Response  
  • Social Media Risks
  • Assessing Risks
  • Risk Management Strategy
  • Social Media Policies
  • Managing Social Media Data
  • Legal and Regulatory Compliance
  • Reputation Management
Using Social Media in Business  
  • Embracing Social Media
  • Business Adoption of Social Media
  • Organizational Goals for Social Media
  • Social Media Job Roles
  • Social Media Impact on Business Boosting Brand Recognition
  • Advantages of Social Media in Business
Social Media Platforms  
  • Platform Selection
  • Choosing the Appropriate Platform
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • Google+
  • Media Sharing
  • Industry or Niche Platforms
  • Social Media Communities
  • Gaining an Advantage from Social Media Trends
Social Media Advertising  
  • Social Media Advertising
  • Advertising on Facebook
  • Advertising on Instagram
  • Advertising on Twitter
  • Advertising on LinkedIn
  • Advertising on Google Platforms
  • Advertising on Pinterest
  • Selecting the Best Advertising Platform
  • Social Media Advertising Best Practices
Developing a Social Strategy  
  • Social Media Strategies
  • Listening and Analyzing
  • Analyzing Market Segments Personas
  • Targeting the Audience
  • Using a SWOT to Analyze a Social Media Plan
Presentations and Business Blogs  
  • Social Presentations
  • Planning a Presentation
  • Developing Presentations
  • Promoting Your Presentations
  • Delivering Presentations
  • Presentation Follow-up and Analysis
  • Presentation Technologies Business Blogs
Social Media Metrics and Analytics  
  • Social Media and Big Data
  • Social media mining
  • Social Media ROI and Metrics
  • Tools for tracking metrics
Reports and Optimization   Social Media Reports
Social Media Optimization (SMO)

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