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Social Media Strategist Question and Answers

Social Media Strategist

Last Update Apr 5, 2024
Total Questions : 55

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Questions 1

A fitness gym club has spent a significant amount of time and money building an online presence in social media. They have built pages on several platforms, gathered an audience and post content regularly. How can the club ensure they are staying on top of rapidly changing trends in social media?

Options:

A.  

Focus on analytic data from their current platforms to identify the customer preferences and demographics.

B.  

Schedule quarterly or semi-annual reviews of social media trends to identify new opportunities.

C.  

Start live streaming videos of exercise classes to encourage more people to join.

D.  

Hire an outside company to take over customer communications on current social media platforms.

Discussion 0
Questions 2

A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?

Options:

A.  

Paid communication

B.  

Posted communication

C.  

Owned communication

D.  

Earned communication

Discussion 0
Questions 3

The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?

Options:

A.  

Post responses to the messages, explaining the problem and when it will be resolved.

B.  

Remove all postings from their message board and publicly deny the error on the popular social media sites.

C.  

Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.

D.  

Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.

Discussion 0
Questions 4

Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?

Options:

A.  

Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.

B.  

Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.

C.  

Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.

D.  

Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.

Discussion 0
Questions 5

A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;

Options:

A.  

crowdrising.

B.  

crowfunding

C.  

crowsouring

D.  

crowshapping

Discussion 0
Questions 6

Erin has been assigned to grow the social media community for a health care provider association She wants to include open job postings and mentoring sections in the community to help people network What types of risks will she need to address as she develops the strategy for these community areas?

Options:

A.  

Damage to reputation and legal issues.

B.  

Regulatory compliance and privacy violations

C.  

Cybercrime and financial loss

D.  

Theft of intellectual property and corporate identity

Discussion 0
Questions 7

A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site. What is the most cost effective way to make sure potential customers can still reach him?

Options:

A.  

Ignore the other sites because his primary audience does not participate on them.

B.  

Hire someone to create and maintain his online presence on other social media sites.

C.  

Create placeholder pages that redirect visitors to his Web site or other social media sites.

D.  

Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)

Discussion 0
Questions 8

A company can use statics from social media to predict behavior. What kind of big data strategy is this?

Options:

A.  

Social analysis

B.  

Performance management

C.  

Decision science

D.  

Data exploration

Discussion 0