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Adobe Updated AD0-E406 Exam Blueprint, Syllabus and Topics

Adobe Target Business Practitioner Expert

Last Update Jan 14, 2026
Total Questions : 68

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Adobe AD0-E406 Exam Overview :

Exam Name Adobe Target Business Practitioner Expert
Exam Code AD0-E406
Actual Exam Duration 136 minutes
Expected no. of Questions in Actual Exam 68
Exam Registration Price $225
Official Information https://spark.adobe.com/page/ILwRKvwXZ9yJF/
See Expected Questions Adobe AD0-E406 Expected Questions in Actual Exam
Take Self-Assessment Use Adobe AD0-E406 Practice Test to Assess your preparation - Save Time and Reduce Chances of Failure

Adobe AD0-E406 Exam Topics :

Section Weight Objectives
Section 1: Planning and strategy 31%
  • Identify business KPIs and successfully translate these into optimization goals given key business requirements
  • Identify opportunities for optimization based on business KPIs and data analysis
  • Prioritize test ideas based on business needs, level of effort, and potential for lift
  • Based on the Adobe Sample Size Calculator, determine how variables impact the activity
  • Construct test hypotheses based on a given scenario and identify hypotheses elements
  • Analyze a test hypothesis based on a given scenario and identify aspects of a valid hypothesis
  • Determine KPI-based primary and secondary success metrics
  • Assess audience requirements
  • Determine the appropriate analytics reporting sources (i.e., Target or Adobe Analytics)
Section 2: Configuring, Executing and Managing 42%
  • Explain the use of Form-Based Experience Composer vs. the Visual Experience Composer
  • Apply procedures to create an experience using VEC
  • Apply procedures to create an experience using Form-Based Composer
  • Apply procedures to manage experiences within an experience composer
  • Describe the workflow that applies to creating Target Activities
  • Apply procedures to create an A/B test activity
  • Apply procedures to create an XT activity
  • Apply procedures to create an MVT activity
  • Understand how AP is used for solutions
  • Apply procedures to create a Recommendation activity
  • Apply procedures to create an Audience in Target
  • Apply procedures to set Goals and Settings
  • Apply procedures to conduct Activity QA
  • Apply procedures to manage Activities and Audiences within Target
Section 3: Analyzing and Reporting) 17%
  • Define and evaluate report settings to help set the elements that appear in a report
  • Evaluate and compare Adobe Target Sample Size Calculator settings when both planning Target activities and validating Target activities reports
  • Evaluate and identify common problems associated with A/B testing and how to avoid them
  • Understand how Automated Personalization Summary reports differ from other reports
  • Evaluate Experience Performance reports (MVT)
  • Determine the winning variation based on the observed lift, confidence levels and business objectives
Section 4: Troubleshooting 10%
  • Diagnose activity qualification issues
  • Use browser debugging tools (including Experience Cloud Debugger) to verify implementation
  • Verify metrics and reporting

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