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Adobe Target Business Practitioner Expert Question and Answers

Adobe Target Business Practitioner Expert

Last Update May 22, 2024
Total Questions : 68

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Questions 1

A client is viewing a report for a Target Recommendation activity. What do the names of the experiences in the report refer to?

Options:

A.  

Names of the criteria used

B.  

Names of the collections used

C.  

Names of activities tested

Discussion 0
Questions 2

In the Visual Experience Composer. Experience 6 was created using multiple style modifications. Most of these modifications need to be repeated in two additional experiences within the activity.

Which option automatically recreates all of the modifications from Experience B while adding a new experience to the activity?

Options:

A.  

Select Copy in Styles panel.

B.  

Select Duplicate and pick Copy Styles.

C.  

Select Duplicate from Experience panel.

Discussion 0
Questions 3

To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:

• A/B Test

• Two experiences

Estimated daily traffic (visitors): 5.000

• Level of significance to constitute a win: 99%

• Minimum detectable lift: 3%

The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)

Options:

A.  

Adjust the audience to include 3.500 visitors per day.

B.  

Change the number of experiences to 3.

C.  

Change the level of significance required to constitute a win to 95%.

D.  

Change the minimum detectable lift to 5%.

Discussion 0
Questions 4

A company has been using Adobe Anal/tics for thtee years to monitor website Key Performance Indicators (KPI) and is now considering using Adobe Target to report on activities.

In which two cases should an Adobe Target Business Practitioner suggest utilizing Adobe Analytics as the reporting source for Target activities? (Choose two.)

Options:

A.  

If the existing Adobe Analytics implementation already collects all the required data

B.  

When it is mandatory to have a single source of data

C.  

If the main requirement is to be able to collect data in real-time

D.  

If an Adobe Target "clicked an element" success metric is required

Discussion 0
Questions 5

A home improvement videos website has an advertising-supported revenue model. Videos begin with a sponsor's advertisement. The task is to administer a test on the home page to determine which experiences drive video engagement.

Based on this scenario, what is the most appropriate optimization goal for this test?

Options:

A.  

Bounce rate

B.  

Video views per visit

C.  

Site registration rate

Discussion 0
Questions 6

An e- com me tee company wants to test a new layout on a product page.

To write a clear, concise hypothesis, which two questions should be asked? (Choose two.)

Options:

A.  

What is the reason for running this test?

B.  

How will success be measured?

C.  

What is the current conversion rate?

D.  

Will any new products be added soon?

Discussion 0
Questions 7

What is the main purpose of the Preview functionality within the Visual Experience Composer when creating a Multivariate test activity?

Options:

A.  

To determine if the activity will get enough traffic providing a hypothetical duration, estimated visitors, and the typical conversion rate

B.  

To visualize the different combinations and decide which ones to include/exclude in the experiment

C.  

To visualize the different combinations and decide whether to use the Full Factional or Fractional Factorial algorithm for traffic allocation

Discussion 0
Questions 8

A sporting equipment organization is running an A/B test with the aim of increasing revenue. The activity is testing featuring either Hiking or Mountain Climbing products in the home page hero banner. Click through rate (CTR) to the product category pages is the only success metric.

In this scenario. what is the problem with using CTR as the only success metric?

Options:

A.  

The CTR metric is an unreliable indicator of success and should not be used as a primary or secondary success metric

B.  

The CTR metric is not reliable for this activity as it does not account for the impact of seasonality.

C.  

The test could produce a statistically significant lift in CTR but does not consider the impact on revenue.

Discussion 0
Questions 9

When running a test the marketing manager sees that the test has reached a confidence level of 87% and has a 4.2% lift Excited for the success. The manager wants to stop the test accept the results, and move on to a new test.

What advice should be given to the manage! about ending the test at this point?

Options:

A.  

Let the test run because there is sufficient evidence that there is a difference in conversion

B.  

Let the test run because there is weak evidence that there is a difference rates.

C.  

Stop the test because there is a strong evidence that there is a difference m conversion

Discussion 0
Questions 10

Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)

Options:

A.  

Preferences

B.  

Experiences

C.  

Targeting

D.  

Setup

Discussion 0