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Media Cloud Accredited Professional (AP-217) Question and Answers

Media Cloud Accredited Professional (AP-217)

Last Update Nov 30, 2025
Total Questions : 60

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Questions 1

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and has decided to use Google Ad Manager (GAM).

Which two actions should a Consultant perform before testing the GAM integration?

Choose 2 answers

Options:

A.  

Create a new Named Credential to store the GAM endpoint.

B.  

Add the GAM endpoint in the OmniStudio Integration Procedure.

C.  

Create a new Auth. Provider that specifies the Consumer Key and Consumer Secret from GAM.

D.  

Add the GAM URL as a new CSP Trusted Site.

Discussion 0
Questions 2

A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.

What should a Consultant configure or implement to solve for this use case?

Options:

A.  

Integrate digital delivery sources to Big Query or Snowflake, connect Tableau to the data warehouse, and then set up an embedded Tableau dashboard on the account page.

B.  

Configure the Ad Delivery Connector for CRM Analytics and set up an embedded CRM dashboard.

C.  

Clone one of the flex cards included in ASM and customize the parameters to display a Marketing Cloud Intelligence dashboard.

D.  

Use integration procedures to build a custom connection to the ad server to bring delivery data into the Ad Delivery object and set up a report chart on the account page.

Discussion 0
Questions 3

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. The Sales Representatives can sell digital, TV, radio, print, and event ads to their customers in a single media plan.

Which two media types are available for planning out-of-the-box with Media Cloud?

Choose 2 answers

Options:

A.  

Event

B.  

Linear

C.  

Digital

D.  

Print

Discussion 0
Questions 4

A System Administrator of an advertising publishing company that uses Advertising Sales Management (ASM) is going through the migration from source org to target org.

During the migration, the System Administrator runs into an error related to permissions and licenses on the target org.

Which two reasons could have caused the error?

Choose 2 answers

Options:

A.  

The target org does not have the required platform license definitions and add-on licenses.

B.  

The source org does not have the required platform license definitions and add-on licenses.

C.  

The System Administrator user profile on the target org does not have the required permission set licenses or add-on licenses.

D.  

The target org does not have the necessary integration procedures and Data Raptors.

Discussion 0
Questions 5

During a Google Ad Manager (GAM) order orchestration, which two steps does a Media Planner need to complete manually in the GAM Server?

Choose 2 answers

Options:

A.  

Check if creatives are loaded in GAM.

B.  

Create order in GAM.

C.  

Associate the creatives to a line item in GAM.

D.  

Check availability of inventory in GAM.

Discussion 0
Questions 6

An Ad Ops team needs to ensure an order created by the Sales Executive is submitted to the downstream ad servers for fulfillment. Order items used within these orders are linked to commercial products and this entire order goes through the Industries Order Management process for fulfillment.

How should the Ad Ops team use the out-of-the-box product with product code: VPL-MEDIA-CLASS in this entire process?

Options:

A.  

As Root product in a product bundle with child commercial products

B.  

As Parent class of any commercial product

C.  

As corresponding technical product of a commercial product in a decomposition relationship

D.  

As Object type of a commercial product

Discussion 0
Questions 7

A Media Publisher is using Advertising Sales Management (ASM) to manage their B2B Ad Sales business and Google Ad Manager (GAM). They want to have a complete view of their media plans using dashboards.

Which system integration provides built-in dashboards to integrate with the ASM application?

Options:

A.  

Google Data Studio

B.  

Tableau

C.  

Marketing Cloud Intelligence

D.  

CRM Analytics

Discussion 0
Questions 8

A customer has the necessary licenses and dependent packages installed and would like to install the Advertising Sales Management (ASM) package.

Which step needs to be taken in order to do this?

Options:

A.  

Install by using a release package installation link from Salesforce Industries success community, selecting the industries applications package that is generally available (GA) for the target sandbox.

B.  

Request a trial org of the ASM package in the Salesforce Industries Media and Entertainment Process Library. Use the trial org requested as the source org for the target sandbox.

C.  

Find the installed package of Salesforce Industries Communications, Media, and Energy managed package in the setup of the sandbox instance and enable ASM.

D.  

Go to the Vlocity CMT administration tab in the production org, search for the ASM app, and select enable. Then refresh the target sandbox.

Discussion 0
Questions 9

Cloud Kicks is setting up a new instance for Media Cloud and their Sales Reps should only see opportunities that they have created. When Sales Managers run reports, they need to see the data for all the reps that report to them.

How should a Consultant set this up?

Options:

A.  

Set the organization wide default (OWD) for the Opportunity object to private. Use sharing rules to share records owned by Sales Reps that are below the Manager in the role hierarchy.

B.  

Set the organization wide default (OWD) for the Opportunity object to private. Set up the role hierarchy to ensure Managers can see the records owned by users below them in the role hierarchy.

C.  

Set the organization wide default (OWD) for the Opportunity object to public. Filter the reports to show the records owned by users below them in the role hierarchy.

D.  

Set the organization wide default (OWD) for the Opportunity object to public. Use Apex Sharing to ensure Manager's can see the records owned by users below them in the role hierarchy.

Discussion 0
Questions 10

An Administrator is mapping a user to Media Cloud personas. In the current role, the user builds media plans from request for proposals (RFPs), reviews past performance to gain insights, and proposes proactive solutions.

To which persona should the user be mapped?

Options:

A.  

Media Planner

B.  

Yield Manager

C.  

Designer

D.  

Ad Ops

Discussion 0
Questions 11

Which two objects should a Consultant ensure the user has write access to, for the Seller to create media plans for Digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript?

Choose 2 answers

Options:

A.  

Ad Quote Line

B.  

Quotes

C.  

Order

D.  

Media Content Title

Discussion 0
Questions 12

Which two features should a Consultant keep in mind when proposing the use of JSON-based mapping over Object-based mapping for Contract templates?

Choose 2 answers

Options:

A.  

The Consultant can use the item section for any type of item list, not only for line items.

B.  

Only Contract, Opportunity, Order, and Quote objects are supported when mapping fields in JSON-based mapping.

C.  

JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but Object-based mapping does not.

D.  

The data to extract and merge into the template must exist in standard objects.

E.  

Documents cannot display attribute data unless the Custom section in the document template is used.

Discussion 0
Questions 13

A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.

Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Choose 2 answers

Options:

A.  

Tableau

B.  

Ad Manager

C.  

Marketing Cloud Intelligence

D.  

CRM Analytics

Discussion 0
Questions 14

Without custom development, with which Ad Serving Platform does Media Cloud integrate?

Options:

A.  

Inventory

B.  

Marketing Cloud Intelligence

C.  

Google Ad Manager

D.  

Facebook Ads Manager

Discussion 0
Questions 15

A Consultant is asked to help design a solution which could aid a company in expanding their reach into the small and medium business (SMB) segment. This has traditionally been a challenge for a company in the direct-sales channel because the small and medium business greatly outnumber the Sales team.

What should the Consultant do in the design to allow for Advertiser/Agency to self-service their media plans?

Options:

A.  

Build an Experience Cloud with the Customer Service template for the Advertiser to navigate the product catalog and configure the products in the site.

B.  

Set up Web-to-Lead and have the Advertiser/Agency submit their media plan through a website so the Sales team can later take ownership of the record and follow up to finalize the media plan.

C.  

Set up a public user, which anyone can use to create their own media plan, and provide their company information in the record detail.

D.  

Leverage the Advertising Sales Management Self-Care feature so that approved Advertiser/Agency can access an Experience Cloud portal where they can create and track their media plans.

Discussion 0
Questions 16

A company has purchased the Media Cloud solution. The IT Manager in charge of the deployment wants to understand which tools in Media Cloud can be used to map the legacy system data model to the Media Cloud data model?

Which two tools should the Consultant mention to the IT Manager in this case?

Choose 2 answers

Options:

A.  

IDX Workbench

B.  

IDX Build Tool

C.  

Schema Builder

D.  

Setup / Object Manager

Discussion 0
Questions 17

A client is looking to adopt a new CRM solution to sell advertising products, starting with their Digital Content line of business. They sell standard digital ad products (digital banners, video inserts).

Using Media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.  

Create the required characteristics of the products in the Product object and configure the required products using the Product page layout.

B.  

Configure a product using Product Designer and associate the product to an Ad Space Specification.

C.  

Configure an OmniScript that will retrieve the products from Google Ad Manager and will be used in sales processes.

D.  

Create a new Salesforce object for the Digital Ad Products specifications, link that object to the Product2 object, and configure the required products using the Product page layout.

Discussion 0
Questions 18

A customer has a requirement to allow the Operations team to edit Quote records in order to perform ‘Create and Submit Order’ action only when the corresponding opportunity has reached a specific status called ‘Closed Won'. Sales users will remain as the record owners of Quotes and Orders for reporting purposes. The organization wide default setting for Quote and Order object is private.

How should a Consultant solve this requirement with minimal customization?

Options:

A.  

Configure role hierarchy, such that the Operations team is higher than the Sales users in the same hierarchy group.

B.  

Sales users will use manual sharing in order to share order records once Opportunity status is 'Closed Won’.

C.  

Configure a criteria-based sharing rule to share order records once Opportunity status is ‘Closed Won’.

D.  

Share order records programmatically using Apex whenever Opportunity status is ‘Closed Won’.

Discussion 0