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Salesforce Certified AI Associate Exam (WI25) Question and Answers

Salesforce Certified AI Associate Exam (WI25)

Last Update Apr 30, 2025
Total Questions : 105

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Questions 1

What is an example of Salesforce's Trusted AI Principle of Inclusivity in practice?

Options:

A.  

Testing models with diverse datasets

B.  

Striving for model explain ability

C.  

Working with human rights experts

Discussion 0
Questions 2

Which AI tool is a web of connections, guided by weights and biases?

Options:

A.  

Neural networks

B.  

Predictive Analytics

C.  

Rules- based systems

D.  

Mark this item for later review,

Discussion 0
Questions 3

Cloud Kicks wants to ensure that multiple records for the same customer are removed in Salesforce.

Which feature should be used to accomplish this?

Options:

A.  

Duplicate management

B.  

Trigger deletion of old records

C.  

Standardized field names

Discussion 0
Questions 4

What should be done to prevent bias from entering an AI system when training it?

Options:

A.  

Use alternative assumptions.

B.  

Import diverse training data.

C.  

Include Proxy variables.

Discussion 0
Questions 5

What is one technique to mitigate bias and ensure fairness in AI applications?

Options:

A.  

Ongoing auditing and monitoring of data that is used in AI applications

B.  

Excluding data features from the Al application to benefit a population

C.  

Using data that contains more examples of minority groups than majority groups

Discussion 0
Questions 6

What is the significance of explainability of trusted AI systems?

Options:

A.  

Increases the complexity of AI models

B.  

Enhances the security and accuracy of AI models

C.  

Describes how Al models make decisions

Discussion 0
Questions 7

Cloud Kicks relies on data analysis to optimize its product recommendation; however, CK encounters a recurring Issue of Incomplete customer records, with missing contact Information and incomplete purchase histories.

How will this incomplete data quality impact the company's operations?

Options:

A.  

The accuracy of product recommendations is hindered.

B.  

The diversity of product recommendations Is Improved.

C.  

The response time for product recommendations is stalled.

Discussion 0
Questions 8

Cloud Kicks wants to optimize its business operations by incorporating AI into its CRM.

What should the company do first to prepare its data for use with AI?

Options:

A.  

Remove biased data.

B.  

Determine data availability.

C.  

Determine data outcomes.

Discussion 0
Questions 9

Salesforce defines bias as using a person's Immutable traits to classify them or market to them.

Which potentially sensitive attribute is an example of an immutable trait?

Options:

A.  

Financial status

B.  

Nickname

C.  

Email address

Discussion 0
Questions 10

A business analyst (BA) wants to improve business by enhancing their sales processes and customer..

Which AI application should the BA use to meet their needs?

Options:

A.  

Sales data cleansing and customer support data governance

B.  

Machine learning models and chatbot predictions

C.  

Lead scoring, opportunity forecasting, and case classification

Discussion 0
Questions 11

What is an example of ethical debt?

Options:

A.  

Launching an AI feature after discovering a harmful bias

B.  

Violating a data privacy law and failing to pay fines

C.  

Delaying an AI product launch to retrain an AI data model

Discussion 0
Questions 12

What is a key benefit of effective interaction between humans and AI systems?

Options:

A.  

Leads to more informed and balanced decision making

B.  

Alerts humans to the presence of biased data

C.  

Reduces the need for human involvement

Discussion 0
Questions 13

Which features of Einstein enhance sales efficiency and effectiveness?

Options:

A.  

Opportunity List View, Lead List View, Account List view

B.  

Opportunity Scoring, Opportunity List View, Opportunity Dashboard

C.  

Opportunity Scoring, Lead Scoring, Account Insights

Discussion 0
Questions 14

How does an organization benefit from using AI to personalize the shopping experience of online customers?

Options:

A.  

Customers are more likely to share personal information with a site that personalizes their experience.

B.  

Customers are more likely to be satisfied with their shopping experience.

C.  

Customers are more likely to visit competitor sites that personalize their experience.

Discussion 0
Questions 15

Which statement exemplifies Salesforces honesty guideline when training AI models?

Options:

A.  

Minimize the AI models carbon footprint and environment impact during training.

B.  

Ensure appropriate consent and transparency when using AI-generated responses.

C.  

Control bias, toxicity, and harmful content with embedded guardrails and guidance.

Discussion 0
Questions 16

How is natural language processing (NLP) used in the context of AI capabilities?

Options:

A.  

To cleanse and prepare data for AI implementations

B.  

To interpret and understand programming language

C.  

To understand and generate human language

Discussion 0
Questions 17

What can bias in AI algorithms in CRM lead to?

Options:

A.  

Personalization and target marketing changes

B.  

Advertising cost increases

C.  

Ethical challenges in CRM systems

Discussion 0
Questions 18

Cloud kicks wants to decrease the workload for its customer care agents by implementing a chatbot on its website that partially deflects incoming cases by answering frequency asked questions

Which field of AI is most suitable for this scenario?

Options:

A.  

Natural language processing

B.  

Computer vision

C.  

Predictive analytics

Discussion 0
Questions 19

Cloud Kicks discovered multiple variations of state and country values in contact records.

Which data quality dimension is affected by this issue?

Options:

A.  

Usage

B.  

Accuracy

C.  

Consistency

Discussion 0
Questions 20

A sales manager wants to use AI to help sales representatives log their calls quicker and more accurately.

Which functionality provides the best solution?

Options:

A.  

Call Summaries

B.  

Sales Dialer

C.  

Auto-Generated Sales Tasks

Discussion 0
Questions 21

How does AI which CRM help sales representatives better understand previous customer interactions?

Options:

A.  

Creates, localizes, and translates product descriptions

B.  

Triggers personalized service replies

C.  

Provides call summaries

Discussion 0
Questions 22

A developer is tasked with selecting a suitable dataset for training an AI model in Salesforce to accurately predict current customer behavior.

What Is a crucial factor that the developer should consider during selection?

Options:

A.  

Number of variables ipn the dataset

B.  

Size of the dataset

C.  

Age of the dataset

Discussion 0
Questions 23

Cloud Kicks plans to use automated chat as its primary support channel.

Which Einstein feature should they use?

Options:

A.  

Discovery

B.  

Bots

C.  

Next Best Action

Discussion 0
Questions 24

What is the best method to safeguard customer data privacy?

Options:

A.  

Automatically anonymize all customer data.

B.  

Track customer data consent preferences.

C.  

Archive customer data on a recurring schedule.

Discussion 0
Questions 25

What are some key benefits of AI in improving customer experiences in CRM?

Options:

A.  

Improves CRM security protocols, safeguarding sensitive customer data from potential breaches and threats

B.  

Streamlines case management by categorizing and tracking customer support cases, identifying topics, and summarizing case resolutions

C.  

Fully automates the customer service experience, ensuring seamless automated interactions with customers

Discussion 0
Questions 26

What role does data quality play in the ethical us of AI applications?

Options:

A.  

High-quality data is essential for ensuring unbased and for fair AI decisions, promoting ethical use, and preventing discrimi…

B.  

High-quality data ensures the process of demographic attributes requires for personalized campaigns.

C.  

Low-quality data reduces the risk of unintended bias as the data is not overfitted to demographic groups.

Discussion 0
Questions 27

What is a possible outcome of poor data quality?

Options:

A.  

AI models maintain accuracy but have slower response times.

B.  

Biases in data can be inadvertently learned and amplified by AI systems.

C.  

AI predictions become more focused and less robust.

Discussion 0
Questions 28

A marketing manager wants to use AI to better engage their customers.

Which functionality provides the best solution?

Options:

A.  

Journey Optimization

B.  

Bring Your Own Model

C.  

Einstein Engagement

Discussion 0
Questions 29

What should organizations do to ensure data quality for their AI initiatives?

Options:

A.  

Collect and curate high-quality data from reliable sources.

B.  

Rely on AI algorithms to automatically handle data quality issues.

C.  

Prioritize model fine-tuning over data quality improvements.

Discussion 0
Questions 30

What are the three commonly used examples of AI in CRM?

Options:

A.  

Predictive scoring, reporting, Image classification

B.  

Predictive scoring, forecasting, recommendations

C.  

Einstein Bots, face recognition, recommendations

Discussion 0
Questions 31

Cloud Kicks relies on data analysis to optimize its product recommendations for customers.

How will incomplete data quality impact the company's recommendations?

Options:

A.  

The response time for the product

B.  

The accuracy of the product

C.  

The diversity of the product

Discussion 0