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Salesforce Media Cloud Consultant Exam Question and Answers

Salesforce Media Cloud Consultant Exam

Last Update May 8, 2024
Total Questions : 89

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Questions 1

Users receive an “apex CPU limit exceeded” error when running the advertising sales management flow omniscript in a salesforce experience site. The omniscript includes an integration procedure that containsmultiple data raptors. In which two areas within omnistudio should a consultant check to troubleshoot this issue?

Options:

A.  

OmniStudio logs

B.  

Action Debugger

C.  

DataRaptor configuration

D.  

omniscript debugger

Discussion 0
Questions 2

AB2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require a Sales Representative persona to be created for their users. Which three types of permission sets are required for a persona to be present in an enviroment?

Options:

A.  

DocGenIndCmeDesignerUser

B.  

Media Cloud Base User

C.  

OmniStudioUser

D.  

OmniStudioAdmin

E.  

Rue Engine Runtime

Discussion 0
Questions 3

A sales executive creates a quote. When the quote status is changed to client approved, it should automatically be submittd for approval. The approver needs to be a queue instead of an individual salesforce user. How can this be achieved in the system?

Options:

A.  

invoke approval process created on opportunity linked to the quote and keep queue as approver

B.  

invoke approval process on quote and keep queue as approver

C.  

invoke approval process created on individual quoteLiniteItem and keep queue as approver D.invoke approval process created on a custom object lookup to quote and keep queue as approver

Discussion 0
Questions 4

During a google ad manager (GAM) order orchestration, which two steps does a media planner need to complete manually in the GAM server?

Options:

A.  

associate the creatives to a line item in GAM

B.  

check availability of inventory in GAM

C.  

create order in GAM

D.  

check if creatives are loaded in GAM

Discussion 0
Questions 5

A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?

Options:

A.  

custom FlexCard

B.  

Relationship Graph

C.  

Custom Lightning Web Component

D.  

Customer Hierarchy

Discussion 0
Questions 6

Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?

Options:

A.  

marketing cloud intelligence

B.  

tabluea

C.  

google ad manager

D.  

custom ad server

Discussion 0
Questions 7

A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

Options:

A.  

marketing cloud intelligence

B.  

CRM analytics

C.  

custom reporting solution

D.  

standard salesforce reporting and dashboards

Discussion 0
Questions 8

A client is looking to adopt a new CRM solution to sell advertising products, starting with their digital content line of business. They sell standard digital ad products (digital banners, video inserts). Using media Cloud Advertising Sales Management (ASM), what is the most efficient approach for modeling these products?

Options:

A.  

create a new salesforce object for the digital ad products specifications, link that object to the product2 object, and configure the required products using the product page layout

B.  

create the required characteristics of the productsusingthe product page layout

C.  

configurea product using product designer and associate the product to an ad space specification

D.  

configure an OmniScript that will retrieve the products from google Ad Manager and will be used in sales processes

Discussion 0
Questions 9

Aconsultant needs to see the performance trend of the ad inventory sold in june of the last five years and use this information as input for campaigns next june. Which two optional add-on salesforce reporting components can be coupled with media cloud advertising sales management to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?

Options:

A.  

ad manager

B.  

CRM analytics

C.  

tableau

D.  

marketing cloud intelligence

Discussion 0
Questions 10

Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?

Options:

A.  

custom apex

B.  

insdustries CPQ

C.  

industries order managment

D.  

flow builder

Discussion 0
Questions 11

When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?

Options:

A.  

ad space specification (one-to-one)

B.  

ad space creative size type (one-to-many)

C.  

ad space creative size type (one-to-one)

D.  

ad space specification (One-to-many)

Discussion 0
Questions 12

Which two solutions should a consultant recommend to a client who wants to integrate with an ad server other than google ad manager (GAM) to create an ad campaign?

Options:

A.  

use the out of the box ad server integration

B.  

create a custom integration procedure to integrate with the ad server

C.  

use the out of the box marketing cloud intelligence connector

D.  

create a custom solution using apex code

Discussion 0
Questions 13

A b2b advertising publishing company is exploring salesforce to manage its advertising sales business. They require an ad ops persona to be created. Which two managed permission sets should a consultant add to the ad ops persona?

Options:

A.  

OmniStudioAdmin

B.  

MediaCloudRuntime

C.  

Media Cloud Base User

D.  

OmniStudioUser

Discussion 0
Questions 14

While integrating the media plan with ad servers some of the integrations need to be configured as synchronous interfaces. Which two options should be configured as bi-directional synchronous interface?

Options:

A.  

activate campaign in ad server

B.  

campaign reporting from ad server

C.  

campaign performance feed to CPQ

D.  

check ad inventory in ad server

Discussion 0
Questions 15

Which two objects in the media cloud data model hold specific ad sales information within the advertising sales management application?

Options:

A.  

adcreative size type

B.  

quote

C.  

contract line item

D.  

media plan placement

Discussion 0
Questions 16

A publisher has an existing system to build media plans and integrate with google ad manager to create digital ad campaigns. Which two questions are important to ask to determine if media cloud advertising sales management is a good fit to replace the existing system?

Options:

A.  

which types of ad products are included in media plans?

B.  

which ad servers does the system need to connect to forcampaign booking?

C.  

which type of marketing automation system is in use?

D.  

what are the dimensions for all digital ad formats for the publisher?

Discussion 0
Questions 17

A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members. Which three sharing and visibility settings are relevant for consideration in this scenario?

Options:

A.  

enterprise territory management

B.  

organization wide default

C.  

sharing rules

D.  

field level security

E.  

sharing group

Discussion 0
Questions 18

Which out of the box custom object is meant to represent sub-deals with their respective details (amount, date, etc.) to be captured?

Options:

A.  

quoteProductRollup

B.  

QuoteGroup

C.  

QuotePricingAdjustment

D.  

QuoteMember

Discussion 0
Questions 19

A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

Options:

A.  

sales cloud

B.  

industries order management

C.  

marketing cloud intelligence

D.  

digital process automation

Discussion 0
Questions 20

A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?

Options:

A.  

modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized

B.  

create a remote action in the integration procedure that calls a custom Apex Class

C.  

create a new authentication provider with custom metadata and use it within a named credential

D.  

implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure

Discussion 0
Questions 21

A home store wants to advertise their products on a particular tv channel owned by a publishing company.Which channel should this media plan include?

Options:

A.  

OutofHome (OOH)

B.  

Linear

C.  

Print

D.  

Digital

Discussion 0
Questions 22

Which three permission sets should a consultant add for a newly hired Media Planner user?

Options:

A.  

rule engine runtime

B.  

media cloud base user

C.  

MediaCloudPlus Runtime

D.  

MediaClou Runtime

E.  

OmniStudio user

Discussion 0
Questions 23

A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?

Options:

A.  

consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required

B.  

consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model

C.  

consultant should exclusively extend the media cloud data model standard object to map the legacy objects

D.  

consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects

Discussion 0
Questions 24

During proposal line item creation, a consultant needs to able to select a value for a picklist type attribute. Which non-overridable behaviour must the consultant select during the assignment to the parent object type?

Options:

A.  

is not Assetizable

B.  

Run-time Configurable

C.  

is Not Translable

D.  

is Encrypted

Discussion 0
Questions 25

Apublishing company has been using media cloud decides that thhey want to use marketing cloud intelligence for analytics. However, there is an outh 2.0 authentication issue when attempting to set up data stream setup in marketing cloud intelligence. Where should a consultant go within Salesforce to ensure that the settings in marketing cloud intelligence are set up correctly?

Options:

A.  

custom metadata

B.  

named credential

C.  

connected app

D.  

aut.Provider

Discussion 0
Questions 26

What are three media cloud record types for the account object?

Options:

A.  

agency account

B.  

advertiser account‘

C.  

publisher account

D.  

brand account

E.  

household account

Discussion 0