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Microsoft Dynamics 365 Marketing Functional Consultant Question and Answers

Microsoft Dynamics 365 Marketing Functional Consultant

Last Update Apr 19, 2024
Total Questions : 185

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Questions 1

The sales team needs guidance on adding Contacts to existing segments.

Which three statements accurately describe those process? Each answer represents a complete solution.

Options:

A.  

Those who do not have access to the segment entity cannot add a contact record to a segment.

B.  

A Contact can be added to a static segment while viewing the contact record.

C.  

A Contact can be added to several segments at once.

D.  

Those who do not have access to the segment entity can add a contact record to a segment.

E.  

A Contact can be added to a dynamic segment while viewing the contact record.

Discussion 0
Questions 2

You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.

You need to block off rooms for single occupancy, double occupancy and suites at the hotel.

Which method should you use to accomplish your task?

Options:

A.  

Create a hotel record and then a hotel room allocation record for each room type.

B.  

Create a hotel record and then a single hotel room reservation record for all room types.

C.  

Create a hotel record and then a single hotel room allocation record for all room types.

D.  

Create a hotel record and then a hotel room reservation record for each room type.

Discussion 0
Questions 3

You are a marketer for Contoso Ltd. You are releasing a new product and want to create a way for users to receive product updates and announcements.

Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 4

You are a Dynamics 365 Marketing functional consultant.

You need to create a customer journey to capture responses. You complete all the configuration tasks in Dynamics 365 Marketing. However, upon monitoring the journey statistics you notice that nothing was triggered.

What should you do to fix this issue?

Options:

A.  

Publish the journey to go-live.

B.  

Enable an audit trail to capture the events.

C.  

Check the security role.

D.  

Enable logs to find the root cause.

Discussion 0
Questions 5

You are a marketing manager at Contoso Ltd. Your team created a survey and sent it out through email for responses. You have received over 5.000 responses to date.

You want to export the responses for further analysis.

Which export file format should you use?

Options:

A.  

csv

B.  

pdf

C.  

.xml

D.  

.docx

Discussion 0
Questions 6

Your marketing department has given you a list of requirements.

Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.

NOTE: Each correct selection is worth one point.

Options:

Discussion 0
Questions 7

You have a customer journey that sends an email, creates a phone call activity and sends a text message.

Which set of actions must you take to activate your customer journey?

Options:

A.  

Validate, then Go Live.

B.  

Check for Errors, then Publish

C.  

Validate, then Publish.

D.  

Check for Errors, then Go Live.

Discussion 0
Questions 8

Your company is running a campaign for a new product The outbound marketing journey includes an outbound marketing email-based product announcement.

Your advertising agency comes up with two call-to-action images for the email.

You want to test which of the images is more successful at enticing recipients to click on the image to learn more. To start, you create a marketing email.

Which five steps should you take, in sequence, to enable an A/B test for your email to be used inside a customer journey? To answer, move the appropriate actions from the list of steps to answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 9

You are creating a marketing list.

You need the marketing list to be available for the subscription center. You set the marketing list to be a subscription list.

What will the Marketing List Member Type Be?

Options:

A.  

Account

B.  

Lead

C.  

Customer

D.  

Contact

Discussion 0
Questions 10

You are a functional consultant that needs to create a new marketing form landing page.

You want this form structure to be available for multiple future forms.

Which five actions should you perform in sequence to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 11

You are a marketing professional who needs to have a segment that is based on a single marketing list.

Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 12

You are responsible for setting up all marketing pages, events, emails and customer journeys associated with the planned event.

How many events will you set up?

Options:

A.  

Two events; one formatted as webinar and the other formatted as on-site only.

B.  

One event formatted as on-site only.

C.  

Two events; one formatted as simulcast and the other formatted as on-site only.

D.  

One event with Format set to Hybrid.

Discussion 0
Questions 13

The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising the Planned Event.

Following Litware’s standards, which two options should you choose when preparing this message? Each answer represents a complete solution.

Options:

A.  

Post Visibility is set to Public

B.  

Schedule Time is set to tomorrow at 9am

C.  

Post Visibility is set to Connections

D.  

Channel is set to social media

Discussion 0
Questions 14

To meet privacy and reporting standards, which three items does Litware require for segments? Each answer represents a complete solution.

Options:

A.  

Segments must include sorting by privacy requirements.

B.  

Segments should be Dynamic.

C.  

Segments should be Static.

D.  

Contacts blocked due to quotas will be added to a new segment.

E.  

Segments must include sorting by the Building Location entity.

Discussion 0
Questions 15

The Planned Event currently has 146 registrations. In order to meet all of Litware’s standards for registration, which two statements are true?

Each answer represents a complete solution.

Options:

A.  

When space becomes available, the first person on the waitlist will be offered an invitation to register.

B.  

Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be placed on the waitlist.

C.  

Once capacity has been reached, the first person on the waitlist will be automatically registered for the event when space becomes available.

D.  

Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.

Discussion 0
Questions 16

You are responsible for information about the attendees and sponsors in your Dynamics 365 for Marketing system. Indicate which record type would hold each type of information listed below.

For each Record Type listed below, indicate the Type of Information stored there.

To answer, drag the Type of Info to the appropriate Record Type. Each item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Discussion 0
Questions 17

You have created a customer journey to send an Event Registration Invite to the customers in Norway. You confirm that you selected the correct Marketing Email record with the Norwegian language, and that you are using the correct Segment while creating the customer journey.

As part of going Live with your customer journey, you select “Check for Errors” in the command bar.

Which three checks does this command perform? Each correct answer presents a complete solution.

Options:

A.  

Checks for common errors and shows an error message with advice for fixing them.

B.  

Performs language checks to ensure localization.

C.  

Checks for active links to the marketing services that host your email messages.

D.  

Checks to ensure prerequisites are met.

E.  

Makes sure all required marketing emails and pages are assigned and published.

F.  

Makes sure all required target segment(s) meet your goals.

Discussion 0
Questions 18

You need to create a customer journey for a global campaign related to the latest Contoso course offerings. All operating regions need to be covered.

Based on best practices, how many customer journeys and marketing emails do you need to create?

Options:

A.  

4 marketing emails and 4 customer journeys

B.  

5 marketing emails and 5 customer journeys

C.  

2 marketing emails and 2 customer journeys

D.  

1 marketing emails and 1 customer journey

Discussion 0
Questions 19

You need to create a customer journey for the promotion of the upcoming webinar on Azure Services.

You are looking through the gallery of existing customer journey templates to select appropriate one.

Which four pieces of information will help you decide on the right template? Each answer presents a part of the solution.

Options:

A.  

Description

B.  

Purpose

C.  

Name

D.  

Recurrence

E.  

Language

F.  

Owner

G.  

Target

Discussion 0
Questions 20

You have created a customer journey that does the following:

Sends an email regarding a country/region-specific promotional offer.

Creates a phone call activity and sends a text message to the contact.

Which set of actions should you take to activate your customer journey?

Options:

A.  

Check the country/region, check the localization check box. Validate, and then Publish.

B.  

Check the localization check box. Validate, check for errors, and then Publish.

C.  

Verify the segment and email language, check for errors, and then Go Live.

D.  

Verify the segment, check the country/region. Validate, and then Go Live.

Discussion 0
Questions 21

You need to create a Global Customer Survey to capture the responses from your customers.

You need to make sure that Contoso’s focused customers have the option to choose their preferred language while responding. You also need to automate customer journey actions based on the Customer Survey Response data.

Which five actions should you perform in sequence to achieve your goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 22

You create a customer survey. Contoso wants to make sure that the survey is accessible to their sales team.

You use the survey as part of a customer journey, where you have written conditional logic to create leads based on the survey responses from each contact. These leads will be processed by Contoso’s Sales team.

The sales team wants to send out surveys whenever they qualify a Lead. Contoso does not want the sales team to have access to the Dynamics 365 Customer Voice app.

What should you do to achieve this goal?

Options:

A.  

1. Install the “Send Customer Voice survey from Dynamics 365 app” in the Sales Hub app.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

B.  

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

C.  

1. Click on “Enable Customer Voice on Sales Hub”.

2. Members of the Sales team can send the survey manually from a Sales Hub app by clicking on the “Send Survey” button on the Lead record.

D.  

1. Enable the Dynamics 365 Customer Voice application from the environment in Microsoft Dataverse to enable the feature for all licensed Dynamics 365 applications.

2. Create a Power Automate flow to send a survey automatically every time a lead is qualified.

Discussion 0
Questions 23

Using the information in the Case Study, indicate which of the Leads below have enough points to be flagged as Sales Ready.

To answer, drag the Assessment to the appropriate Lead. Each Assessment may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct selection is worth one point.

Options:

Discussion 0
Questions 24

In order to follow recommended guidelines, you will need to synchronize only those entities that are necessary to meet ProseWare’s business objectives.

In addition to the typical entities synced automatically (contact, accounts, events, interactions, etc), which two additional entities will ProseWare need to enable for synchronization? Each answer represents a partial solution.

Options:

A.  

Invoices

B.  

Work Orders

C.  

Differentiator

D.  

Cases

Discussion 0
Questions 25

You need to resolve the issue where senior marketeers did not receive event invitations.

What should you change in the segment configuration for the journey?

Options:

A.  

Inside a journey record, add an Inclusion group segment to the Audience settings.

B.  

Inside the segment, add a SEGMENT query block with the AND ALSO clause.

C.  

Inside the segment, add contacts as an INCLUSION GROUP.

D.  

Inside a journey creation step, add the invitation and inclusion segment.

Discussion 0
Questions 26

The time is currently 6:30pm on Monday night. You have been tasked with creating and sending a LinkedIn post on the company’s account advertising an event.

Following ProseWare’s standards, which two options will you choose when preparing this message? Each answer represents a partial solution.

Options:

A.  

Schedule Time is set to tomorrow at 9 am.

B.  

Post Visibility is set to Connections.

C.  

Schedule Time is set to immediate.

D.  

Post Visibility is set to Public.

Discussion 0
Questions 27

Preparations for the Buenos Aires event are now complete, and the event is in progress

During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.

The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer

Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 28

You are building the journey for national ambassadors at the event in Buenos Aires

What is the correct configuration for your journey canvas? To answer, drag the appropriate journey steps to the correct location in the answer area. Each journey step may be used once, or not at all. You may need to drag the split bar between panes or scroll to view content.

NOTE: Each correct match is worth one point

Options:

Discussion 0
Questions 29

In preparing for the Buenos Aires event you need to resolve the issue the content design team had during the Amsterdam event.

What should you do?

Options:

A.  

Disable the full-page-edit mode in the email settings.

B.  

Add the HTML line to the section of the imported emails.

C.  

Enable the drag-and-drop feature for imported emails to YES in the email settings.

D.  

Ensure that the creative agency add Discussion 0

Questions 30

You are working with the data marketeer of the team to define a post-survey segment You need to form the correct relationship path.

Which three tables should you select in sequence? To answer, move the appropriate tables from the list of tables to the answer area and arrange them in the correct order.

Options:

Discussion 0
Questions 31

You need to allow users to create an event.

What should you do?

Options:

A.  

Set the define internal team to 'Business Required. *

B.  

Add the Cost Center column to the first Business Process Flow step.

C.  

Add Festival to the Event Type column.

D.  

Create a Lookup column to campaigns, and add this to the first tab and the Key information section.

Discussion 0
Questions 32

A new volunteer is joining the Buenos Aires event team as an onsite event coordinator.

You need to add this volunteer to the event team.

What do you do?

Options:

A.  

Associate the User record with the event through the Event Team N;N relationship

B.  

Create a Team Member Record for a User record and associate this to the event.

C.  

Create a Team Member Record for a Contact record and associate this to the event.

D.  

Associate the Contact record with the event through the Event Team N:N relationship.

Discussion 0
Questions 33

You are reviewing the communication around event registrations.

You need to resolve the issue at the event in Amsterdam where registered contacts received two different confirmation emails

Which two actions must you perform? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Options:

A.  

Add FESTIVAL as Boolean on the event registration entity.

B.  

Set the appropriate journey conditions on the journey's using the MARKETING EVENT REGISTRATION CREATED trigger.

C.  

Add FESTIVAL as Event Type on the event entity.

D.  

Set the appropriate attribute branch conditions in the journey using the MARKETING EVENT REGISTRATION CREATED trigger

Discussion 0