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Salesforce Interaction StudioAccredited Professional Exam (SU24) Question and Answers

Salesforce Interaction StudioAccredited Professional Exam (SU24)

Last Update Sep 15, 2024
Total Questions : 73

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Questions 1

What is the best practice naming convention for attributes?

Options:

A.  

UpperCamelCase

B.  

Lower_snake_case

C.  

Upper_snake_case

D.  

lowerCamelCase

Discussion 0
Questions 2

What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?

Options:

A.  

Exclusion

B.  

Ingredients

C.  

Booster

D.  

Variation

Discussion 0
Questions 3

What can you learn from segment compare on the segment detail tab?

Options:

A.  

To understand view time purchases attributes revenue by category

B.  

To compare users, engagement activity and other actions across segments displayed

C.  

To view individual users that are part of the segment

D.  

To understand what campaign use the segment for targeting

Discussion 0
Questions 4

A business user wants to deliver different experiences to different segments within the same campaign, which testing option should they select?

Options:

A.  

A/B testing

B.  

Rule based testing

C.  

Time based testing

D.  

Variation testing

Discussion 0
Questions 5

When does site mapping happen during the implementation process?

Options:

A.  

At the beginning of the build phase since it is the basis for the rest of the implementation

B.  

In the middle after certain components like the catalog have been populated

C.  

At the end after everything is defined in the system

D.  

It can happen at any point since it is unrelated to the rest of the implementation

Discussion 0
Questions 6

What qualifies a web visitor to see any experience of a web campaign?

Options:

A.  

Campaign tracking rules

B.  

Einstein Next Best Action

C.  

Einstein Recipe Ingredients

D.  

Email campaign rules

Discussion 0
Questions 7

When using B2B Detect, which two options are valid account origins?

Options:

A.  

IP address

B.  

Time of day

C.  

Customer date of birth

D.  

Account Domain

Discussion 0
Questions 8

Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?

Options:

A.  

Server-side campaign

B.  

Web campaign

C.  

Mobile campaign

D.  

Email campaign

Discussion 0
Questions 9

Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?

Options:

A.  

Product ETL

B.  

Transaction ETL

C.  

Manual segment ETL

D.  

External email campaign events ETL

Discussion 0
Questions 10

How does interaction studio deliver technical value to marketers? [Check]

Options:

A.  

By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B.  

By listening to customer signals, understanding customer intent, and acting accordingly

C.  

By providing a platform to manage, schedule, create and monitor content

D.  

By providing a cloud-based application designed to help salespeople sell smarter and faster

Discussion 0
Questions 11

Which data feed integrates purchase data into a profile in interaction studio?

Options:

A.  

Interaction feed

B.  

Conversion feed

C.  

Transaction feed

D.  

Catalog feed

Discussion 0