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Google Ads Video Professional Assessment Exam Question and Answers

Google Ads Video Professional Assessment Exam

Last Update Nov 30, 2025
Total Questions : 50

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Questions 1

If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?

Options:

A.  

Skippable in-stream ads and bumper ads

B.  

Skippable in-stream ads and in-feed video ads

C.  

Non-skippable in-stream ads and bumper ads

D.  

Non-skippable in-stream ads and in-feed video ads

Discussion 0
Questions 2

A marketing manager started a Video action campaign one month ago. Two weeks ago, they added InMarket and Custom Audiences to the campaign. Currently, they've spent 80% of the campaign budget. What action would you recommend next to grow conversion volume?

Options:

A.  

Engage with website visitors by adding the Life Events audience type.

B.  

Remove audience restrictions with run of network targeting.

C.  

Re-engage with existing customers by adding Custom Audiences.

D.  

Add Demographics Audiences to re-engage with existing customers.

Discussion 0
Questions 3

If the marketing manager of a catering company is focusing on driving as many orders as possible on a weekly basis with a Video action campaign, which of the following creative implementations should they use?

Options:

A.  

Use ''Sign up to our newsletter' as the primary call to action.

B.  

Address the viewer's desire for food in the first five to 10 seconds of the video.

C.  

Add as much diverse imagery and language as possible throughout the ad to hold the viewer's attention.

D.  

Explain the company's background during the first half of their video.

Discussion 0
Questions 4

After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

Options:

A.  

They should use the contact form to ask where potential customers learned about the restaurant.

B.  

They should ask their customers whether they've seen the videos.

C.  

They should enable Google Ads conversion tracking.

D.  

They should cross-check their ad schedule against when they received leads.

Discussion 0
Questions 5

You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?

Options:

A.  

By using 10 to 15 of the highest converting keywords from your Search campaign.

B.  

By disabling non-skippable in-stream ads.

C.  

By implementing automatic placements from your existing Display campaign.

D.  

By setting bumper ads as your preferred ad format for the campaign.

Discussion 0
Questions 6

If the marketing goal of your Google Video campaign is product and brand consideration, what solutions should you use to effectively achieve that goal?

Options:

A.  

Bumper ads and CPM bidding

B.  

Bumper ads and CPV bidding

C.  

Skippable in stream ads and CPV bidding

D.  

Skippable in stream ads and CPM bidding

Discussion 0
Questions 7

After running a Google Video campaign for awareness with video ads that are 30 seconds long, you want to remarket to your audience with memorable, shorter video ads. What video ad format should you use to achieve this goal?

Options:

A.  

Masthead ads

B.  

Non-skippable in-stream ads

C.  

In-feed video ads

D.  

Bumper ads

Discussion 0
Questions 8

An account manager is setting up a new Google Video campaign with an awareness goal, and they see Google Video partners as an option. Why is it a good idea for them to opt into Google Video partners?

Options:

A.  

It'll give them access to audiences on the YouTube mobile homepage.

B.  

It'll extend the reach of video ads to a collection of leading publisher sites and apps.

C.  

It'll give them access to more engagement metrics to measure the impact of the campaign.

D.  

It'll extend the reach of video ads to YouTube Live streaming and Premieres.

Discussion 0
Questions 9

The marketing team for a wildlife conservation effort is setting up a Video action campaign to drive online donations on their website. What actions should they take to achieve their goal?

Options:

A.  

Test multiple variants of their ads, and make sure they're at least 10 seconds long.

B.  

Use only one version of their ad, and make sure it's at least 10 seconds long.

C.  

Use only one version of their ad, and make sure it's less than 10 seconds long.

D.  

Test multiple variants of their ads, and make sure they're less than 10 seconds long.

Discussion 0
Questions 10

A clothing store owner who wants to drive awareness to a new product line that's being launched has created a Google Video campaign with no marketing goal selected. The owner wants to get as many impressions as possible from their bidding strategy. What bidding strategy should they employ to achieve this marketing objective?

Options:

A.  

Maximize Conversions

B.  

Maximum CPV

C.  

Maximum CPV

D.  

Target CPM

Discussion 0
Questions 11

What audience strategy should the account manager at a boat company use when creating their first Google Video campaign to reach people who are already interested in purchasing a boat?

Options:

A.  

In-Market

B.  

Demographics and Detailed Demographics

C.  

Life Events

D.  

Affinity Audiences

Discussion 0
Questions 12

For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?

Options:

A.  

In order to make sure the reach of the campaign won't become restricted.

B.  

In order to avoid having the campaign not run at all.

C.  

In order to prevent the average cost-per-view from increasing.

D.  

In order to make sure there's no limit on the types of video formats served.

Discussion 0
Questions 13

Which audience solution would you use to reach male users who are 18 to 24 years old with the help of a Google Video campaign?

Options:

A.  

Demographics and Detailed Demographics

B.  

Custom Audiences

C.  

Life Events

D.  

Affinity Audiences

Discussion 0
Questions 14

An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

Options:

A.  

Slightly inflate the average amount the account manager is willing to bid for this campaign.

B.  

Use the estimate in the traffic estimator during campaign setup.

C.  

Slightly inflate the estimate in the traffic estimator during campaign setup.

D.  

Decide on the highest amount they‘re willing to pay for this campaign

Discussion 0
Questions 15

For the last year, you've run a consideration Video campaign. Now you want to see evidence that your investment was effective based on the number of times users actually clicked on your videos. What consideration measurement metric should you use?

Options:

A.  

Targeted observations

B.  

Core performance metrics

C.  

Purchase intent lift

D.  

Earned views

Discussion 0