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Salesforce Customer Data Platform (CDP) Exam (SP23) Question and Answers

Salesforce Customer Data Platform (CDP) Exam (SP23)

Last Update Mar 28, 2024
Total Questions : 194

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Questions 1

Which type of measures with aggregate functions are supported?

Options:

A.  

Date

B.  

Text

C.  

Numeric

D.  

Boolean

Discussion 0
Questions 2

What feature is used in Segmentation to create relationships between the Related attributes?(Choose one)

Options:

A.  

Containers

B.  

Database Expression Operators

C.  

Attribute Library

D.  

Streaming Insights

Discussion 0
Questions 3

Activation Target auto configured after connected with the platform

Options:

A.  

SFMC

B.  

S3 Bucket

C.  

Personalization through Interaction Studio

D.  

Commerce Cloud

Discussion 0
Questions 4

What is customizable in Salesforce CDP canonical model?

Options:

A.  

Objects

B.  

Objects & Fields

C.  

Fields

D.  

Objects, Fields & relationships

Discussion 0
Questions 5

Which three types of data can Identity Resolution combine into a unified Profile?

Options:

A.  

Corporate Performance

B.  

Behavioral

C.  

Transactional

D.  

Product

E.  

Profile

Discussion 0
Questions 6

Options to load company's external customer management data in nearly real time

Options:

A.  

CRM connector

B.  

Bulk load through S3 bucket

C.  

Ingestion API

D.  

MuleSoft Connector

E.  

Custom Connector

Discussion 0
Questions 7

Salesforce CDP supports these content file formats?

Options:

A.  

.txt

B.  

.csv

C.  

.tsv

D.  

.json

Discussion 0
Questions 8

Which feature determines the attribute value in the file when activating on the Unified Individual?

Options:

A.  

Einstein Activation

B.  

Reconciliation Rules

C.  

Data Stream Sequence

D.  

Random Selection

Discussion 0
Questions 9

How does an admin increase the consolidation rate for identity resolution?

Options:

A.  

Add more matching rules to broaden the search of matches

B.  

Change the ignore empty value option

C.  

Change all reconciliation rules to source sequence

D.  

Reduce the number of matching rules

Discussion 0
Questions 10

Records from which object can be retrieved via the Salesforce CDP Query API?

Options:

A.  

Segment membership

B.  

Segment metadata

C.  

Data Stream metadata

D.  

(…) data model

Discussion 0
Questions 11

How should Data Subject Rights request be submitted to Salesforce CDP?

Options:

A.  

Using a dedicated field in data stream

B.  

Using Consent API

C.  

Using dedicated data stream

D.  

Using Data Explorer

Discussion 0
Questions 12

Which two dependencies can prevent a Data Stream from being deleted?

Options:

A.  

A data stream attribute is mapped to a Data Model Object

B.  

A data stream attribute is used in Segmentation

C.  

A data stream attribute is used in Calculated Insights

D.  

A data stream attribute is used in Activation

Discussion 0
Questions 13

Which two frequency options are available when ingesting Marketing Cloud Data Extensions?

Options:

A.  

15 minutes

B.  

24 hours

C.  

60 minutes

D.  

12 hours

Discussion 0
Questions 14

Which data model in Salesforce CDP defines the future revenue or quantity for an opportunity of the

product family?

Options:

A.  

Product

B.  

Sales Order

C.  

Party

D.  

Engagement

Discussion 0
Questions 15

Which two options are available for automated batch publish and activation?

Options:

A.  

2 − 1 hour

B.  

− 24 hours −

C.  

15 minutes −

D.  

12 hours

Discussion 0
Questions 16

How can a Marketing Team member get Marketing Cloud Engagement profile attribute into Customer Data Platform? (Choose 1)

Options:

A.  

Map MobileConnect Starter Data Bundle

B.  

Map MobilePush Starter Data Bundle

C.  

Map Data view ‘_EnterpriseAttribute’ to CDP

D.  

Map Email Studio Starter Data Bundle

Discussion 0
Questions 17

What is the Salesforce CRM connector full refresh frequency for data streams?

Options:

A.  

One time only

B.  

Weekly

C.  

Daily

D.  

Hourly

Discussion 0
Questions 18

Which data attributes can be included in activation to a Marketing Cloud Data Extension?

Options:

A.  

Direct attributes of the entity being activated on

B.  

Any Data Model Objects field

C.  

Attributes used in Segment filter rule definition

D.  

Any Data Stream or Data Source Object’s field

Discussion 0
Questions 19

What are two root causes to why companies face fragmented data issues ?

Options:

A.  

Department silos

B.  

Employees working from home

C.  

Misaligned business goals

D.  

No eCommerce websites

Discussion 0
Questions 20

What should be the type of the Event Time Field while ingesting Engagement data?

Options:

A.  

Mutable

B.  

Inconsistent

C.  

Immutable

D.  

None of the above

Discussion 0
Questions 21

Which two files are activated to Cloud file storage to publish segment?

Options:

A.  

A file that contains security credential

B.  

A file that contains the segment defination

C.  

A file that contains the segment members with additional attributes

D.  

A file that contains calculated insights

Discussion 0
Questions 22

Which field in the recommended source schema is not editable?

Options:

A.  

Field Label

B.  

Field API Name

C.  

Header Label

D.  

Data Type

Discussion 0
Questions 23

Salesforce CDP create automations in Marketing Cloud Automation Studio to support data ingestion. Under which Business Unit(s) will these automations be created?

Options:

A.  

All Business Unit (Bus) in the Account including Top-level (ENT) business unit

B.  

All Business Units (Bus) in the account used for sending

C.  

All selected business unit (Bus) during mapping

D.  

Top-level (ENT) business unit only

Discussion 0
Questions 24

How can an administrator check segment publishing status?

Options:

A.  

Segments publish summary dashboard

B.  

Publish History related list in Activation Record

C.  

Segments publish history report

D.  

Publish History related list in Segment Record

Discussion 0
Questions 25

Which two steps are required when configuring a Marketing Cloud activation?

Options:

A.  

Select an Activation Target

B.  

Select Contact Points

C.  

Add Additional Attributes

D.  

Select Activation Membership

Discussion 0
Questions 26

Which of the following statements about CDP’s Web and Mobile App connector are True?

Options:

A.  

Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors

B.  

Mobile and Web SDK schema can be updated to delete an existing field

C.  

CDP admins can see the status of Web or Mobile connector app on the app details page

D.  

Any Data Streams associated with Web or Mobile connector app will be automatically owned -----

Discussion 0
Questions 27

Which types of data can be ingested from Interaction studio?

Options:

A.  

Sales data

B.  

Segment membership

C.  

Behavioral Events

D.  

User profile

Discussion 0
Questions 28

Which authentication type is supported for Cloud File Storage activation target?

Options:

A.  

Using encrypted username and password

B.  

Using access and secret keys

C.  

Using private key certificate

D.  

Using JWT token

Discussion 0
Questions 29

How many CRM orgs can be connected to CDP instance?

Options:

A.  

5

B.  

10

C.  

20

D.  

No hard limit

Discussion 0
Questions 30

What is the different between direct & related attributes?

Options:

A.  

Direct attributes have one to one relationship while Related attributes are one to many relationships

B.  

Direct attributes have one to many relationships while Related attributes are one to one relationship

C.  

Direct Attributes are Text based only and Related Attributes are Date and Number based

D.  

Direct attributes are attributes on the individual and related attributes are attributes on the unified individual

Discussion 0