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Certified Innovation Professional (CInP) Question and Answers

Certified Innovation Professional (CInP)

Last Update Apr 15, 2026
Total Questions : 195

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Questions 1

Innovation Tournaments are internal competitions where teams of peers work together to identify a new opportunity for the business, develop a relatively complete and well-thought-out business plan for it, and then pitch it to an internal venture board, generally in order to get funding for taking the concept further, understanding that concepts which prove strong enough may ultimately make their way all the way through to final implementation, thereby providing an excellent method for surfacing and funding non-core, and potentially breakthrough or disruptive, business innovations.

Select one correct answer from the list:

Options:

A.  

Hackathons

B.  

Business Plan Competitions

C.  

Innovation Jams

D.  

Innovation Tournaments

Discussion 0
Questions 2

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

Options:

A.  

Qualitative analysts

B.  

Innovation Managers

C.  

Executives

D.  

Various volunteers

Discussion 0
Questions 3

In the long run, what is more expensive than innovating?

Select one correct answer from the list:

Options:

A.  

Not controlling your costs

B.  

Issuing stockholder dividends that are too large

C.  

Not innovating

D.  

Marketing too many brands

Discussion 0
Questions 4

Market Scouting is used to search out and find new markets where a business can do what?

Select one correct answer from the list

Options:

A.  

Apply its existing technology and offerings.

B.  

Sway people to buy its brand.

C.  

go in and dominate the market.

D.  

spread itself out so as to play things safe.

Discussion 0
Questions 5

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers are segmented according to what?

Options:

A.  

The particular outcome each segment seeks.

B.  

Their tastes - what they like and dislike.

C.  

Various demographic factors.

D.  

Their lifestyles.

Discussion 0
Questions 6

As an innovation professional, you encounter opportunities to identify what?

Options:

A.  

The fastest growing business ventures in the world.

B.  

Present and emerging market needs.

C.  

Ways to save your business a lot of money.

D.  

The most exciting new technologies available.

Discussion 0
Questions 7

A seventh step for projects in the Front End is for teams to further validate and scope the opportunity they are pursuing - something they should be in a position to do at this point. This involves the team conducting analyses to understand where they are with their knowledge of the opportunity, including what three considerations? "

Select one correct answer from the list:

Options:

A.  

The amount of media hype involved, the scale a new brand may be able to achieve, and the financial outlay required to realize that.

B.  

The number of existing customers involved, the scale a new technology may be able to achieve, and the price that customers will be willing to pay for that.

C.  

The scope of the issue involved, the scale a solution may be able to achieve, and the financial return that can be expected from that.

D.  

The interest of the stakeholders involved, the scale the business may be able to achieve, and the added brand equity that can be expected from that.

Discussion 0
Questions 8

Because " The Maverick " likes to challenge the status quo, being that they are driven and hungry for doing new things, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.  

The Mid Zone

B.  

The Back End

C.  

All phases

D.  

The Front End

Discussion 0
Questions 9

Some of the commonly-used other types of Market Research include Sentiment Analysis, Brand Tracking, and Social Media Listening.

Select one correct answer from the list:

Options:

A.  

Customer Co-Creation, Kepner-Tregoe Studies, and Time & Motion Studies

B.  

Anthropometric Studies, Usability Studies, and Aptitude Studies

C.  

Cognitive Task Analysis, Collaborative Mind-Mapping, and Value Web Analysis

D.  

Sentiment Analysis, Brand Tracking, and Social Media Listening

Discussion 0
Questions 10

Innovation Kits are an activity where people from across the organization are provided with carefully-designed starter kits containing certain paraphernalia intended to serve as thought-starters, which the individuals are then challenged to use to spark innovative new thinking around a particular business challenge, and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.  

Ideation Bundles

B.  

Imagination Care Packages

C.  

Innovation Kits

D.  

Creativity Starter Packs

Discussion 0
Questions 11

In the fourth step of the GInI Breakthrough Innovation Method—Synthesis & Capture—teams will generate as many new value models as makes sense for the situation. They can then use preliminary filtering to select the most promising models to move forward with.

Select one correct answer from the list:

Options:

A.  

Select the most technologically-exciting models to move forward with

B.  

Select new models to move forward with that will ensure they are as good as their competitors

C.  

Select the most promising models to move forward with

D.  

Eliminate all but the most certain-to-be-approved models

Discussion 0
Questions 12

To craft a compelling story, Innovation Teams must skillfully weave together a narrative around their challenge that does what to the listener?

Select one correct answer from the list:

Options:

A.  

Stimulates them intellectually and moves them emotionally.

B.  

Keeps their minds from wandering elsewhere.

C.  

Educates them academically and trains them practically.

D.  

Invokes neuroelectrical stimulation and frontal cortex processing.

Discussion 0
Questions 13

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

Options:

A.  

totally dominate

B.  

convincingly sway

C.  

reconnect in more powerful and impactful ways to

D.  

extract the most value from

Discussion 0
Questions 14

A business ' Innovation Strategy will - in Stage 1 of the GInI InMS - guide the business ' investment priorities for its Innovation Portfolio, thus largely determining the portfolio ' s what?

Select one correct answer from the list

Options:

A.  

Boundaries.

B.  

Scope, depth and Impact.

C.  

Goals.

D.  

Size, shape, and speed.

Discussion 0
Questions 15

The fourth step for projects in the Mid Zone is for teams to develop a sound business case for the opportunity. This is important because it will be used for the business’ highly-critical decision on whether or not to make the major investment required to continue moving the project forward toward development and commercialization.

Select one correct answer from the list:

Options:

A.  

Market this new innovation at such a level that no one can ignore it

B.  

Build a new facility to produce this new innovation

C.  

Continue moving the project forward toward development and commercialization

D.  

Pivot the entire business around this new innovation

Discussion 0
Questions 16

Colloquially, the Front End of Innovation is referred to as Innovation’s First Mile.

Select one correct answer from the list:

Options:

A.  

Innovation’s First Mile

B.  

Innovation’s Roadmap

C.  

Innovation’s Long Road

D.  

Innovation’s Last Mile

Discussion 0
Questions 17

Core Innovation Teams tend to focus exclusively on innovation projects and usually exist where in the business?

Options:

A.  

Either inside a centralized innovation group or in a frontline business unit.

B.  

Either inside the corporate strategy department or in a back office somewhere.

C.  

Either inside a core R & D group or a core product development group.

D.  

Either inside a core design group or a core market research group.

Discussion 0
Questions 18

Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use __________ as much as they can.

Select one correct answer from the list

Options:

A.  

Primary Research / Secondary Research

B.  

Deep Research / Shallow Research

C.  

Secondary Research / Primary Research

D.  

Initial Research / Follow-on Research

Discussion 0
Questions 19

In running a Pilot associated with Stage 5 of the GInI InMS, the scale of the pilot, and the level of maturity of the offering, will often be a function of what?

Options:

A.  

The eagerness of the Innovation Team driving the project.

B.  

The size and age of the business, the industry it is in, and what high-value brands it does or does not own that it needs to protect.

C.  

The breadth and depth of the business’ portfolio of offerings, as well as how many different brands it has.

D.  

The dictates of the business’ executive management team.

Discussion 0
Questions 20

If an Innovation Team has been given an open charter, then one of the very first major tasks the Project Leader is to lead the team in is what?

Options:

A.  

Needfinding research — to find a good problem opportunity for the team to work on.

B.  

Scientific research — to develop a new method or technology the business can use.

C.  

A search for inefficiencies in the business to address.

D.  

Technology research — to find an exciting new technology to use.

Discussion 0
Questions 21

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely challenging, accumulating, and aggregating.

Select one correct answer from the list:

Options:

A.  

Mocking, choosing, and lumping

B.  

Asking, gathering, and sorting

C.  

Challenging, accumulating, and aggregating

D.  

Provoking, picking, and clustering

Discussion 0
Questions 22

In order to gain insights from the research we undertake and the observations we make, we have to distill down all of that information to figure out what the information is trying to tell us.

Select one correct answer from the list:

Options:

A.  

Figure out what the information is trying to tell us

B.  

Figure out why the pieces of information do not match one another

C.  

Have far less information

D.  

Determine what other information we need

Discussion 0
Questions 23

" Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to ______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. "

Select one correct answer from the list:

Options:

A.  

run price elasticity studies on

B.  

run technical validation testing on

C.  

market test

D.  

generate media buzz about

Discussion 0
Questions 24

The purpose of a business is what?

Select one correct answer from the list

Options:

A.  

To create value for its different stakeholders.

B.  

To grow to a large enough size that it can influence society.

C.  

To make money, in the form of profit.

D.  

To develop and sell good products and services.

Discussion 0
Questions 25

The point of the Mid Zone of Innovation is to increase a business’ what?

Options:

A.  

Chances of commercial success with a new innovation.

B.  

Overall profit margin on a new innovation.

C.  

Overall brand impact with a new innovation.

D.  

Chances of executing a new technology correctly.

Discussion 0
Questions 26

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

Options:

A.  

Realize its return on the investment.

B.  

Reward the team that launched the offering.

C.  

Relax and enjoy the benefits for the next several years.

D.  

Be able to tout how innovative it is.

Discussion 0
Questions 27

First-Level E & S Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

Options:

A.  

the predictive analytics

B.  

the coin toss process

C.  

the selection process

D.  

the evaluation process

Discussion 0
Questions 28

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

Options:

A.  

A desire to have lots of fun.

B.  

A willingness to go to work each day and do their job.

C.  

A clear sense of their own priorities.

D.  

Skin in the game - a commitment to the team ' s purpose.

Discussion 0
Questions 29

Venture Scouting is used to search out and find new startup ventures a business can invest in - a practice known as _____.

Options:

A.  

New Venture Hedging

B.  

Strategic Acquisitions

C.  

Private Equity

D.  

Corporate Venturing

Discussion 0
Questions 30

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.  

Manufacturing ready and yields a product capable of satisfying customers

B.  

Easy to manufacture and assemble, and yields a product customers are very happy with

C.  

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.  

Manufacturable within quality limits and yields a product that meets all of its specifications

Discussion 0
Questions 31

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.  

The Mid Zone

B.  

The Back End

C.  

All phases

D.  

The Front End

Discussion 0
Questions 32

____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Options:

A.  

Innovation Kits

B.  

Creativity Starter Packs

C.  

Imagination Care Packages

D.  

Ideation Bundles

Discussion 0
Questions 33

Since each Mechanism of Engagement will resonate with a different audience in the business, a portfolio approach to their use allows a program to maximize its overall engagement, while also benefiting from what?

Select one correct answer from the list:

Options:

A.  

A variety of languages

B.  

A diversity of personalities, styles, perspectives, and capabilities

C.  

A breadth of different demographics

D.  

A range of intellectual capacities

Discussion 0
Questions 34

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

Options:

A.  

The business ' bottom line.

B.  

The business ' Sales Pipeline.

C.  

The business ' competitive intelligence.

D.  

The business ' Innovation Pipeline.

Discussion 0
Questions 35

Innovation is defined as doing something in a new or novel way that delivers more value and/or better experiences to customers and markets.

Select one correct answer from the list:

Options:

A.  

Better branding and/or better advertising

B.  

More value and/or better experiences

C.  

Lower prices and/or easier access

D.  

Newer technology and/or more features

Discussion 0
Questions 36

_____ are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Options:

A.  

Crowdsourcing Platforms

B.  

Open Innovation Brokerage Platforms

C.  

Cross-Industry Lateral Innovation Panels

D.  

Subject Matter Expert Platforms

Discussion 0
Questions 37

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.  

The Back End

B.  

The Front End

C.  

The Mid Zone

D.  

All phases

Discussion 0
Questions 38

Hard Research generally consists of two areas, namely Technology Research & Development and Intellectual Property Research.

Select one correct answer from the list:

Options:

A.  

Theoretical Science and Journal Publication

B.  

Scientific Discovery and Engineering Design

C.  

Technology Research & Development and Intellectual Property Research

D.  

Psychology Research & Development and Real Property Research

Discussion 0
Questions 39

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

Options:

A.  

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.  

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.  

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.  

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

Discussion 0
Questions 40

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.  

Adding new features to the offering

B.  

Hyping a new technology

C.  

Initiating research and development into a new technology

D.  

Using a new technology

Discussion 0
Questions 41

____ are a rapid concept-validation method for digital innovations involving a five-day process aimed at answering several critical business questions. This is done by rapidly designing, prototyping, and user-testing the concept, compressing what might otherwise take months of development and validation work into a single week.

Options:

A.  

Hackathons

B.  

Flash Builds

C.  

Innovation Jams

D.  

Design Sprints

Discussion 0
Questions 42

The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.

Select one correct answer from the list

Options:

A.  

Germination & Election

B.  

Incubation & Selection

C.  

Gestation & Evaluation

D.  

Rumination & Appropriation

Discussion 0
Questions 43

Build to Empathize is one of the 12 Purposes of Prototyping in which we build prototypes to develop a deeper understanding of the customer and of their world / situation / problem.

Select one correct answer from the list:

Options:

A.  

Build to Learn

B.  

Build to Think

C.  

Build to Clarify

D.  

Build to Empathize

Discussion 0
Questions 44

____ are outside conferences that individuals attend to be exposed to fresh thinking and diverse ideas from all over the world, as well as to interact with presenters and other attendees to further explore and develop some of those ideas. Attendees typically return home inspired with new ways of seeing and thinking and with new ideas that can be applied inside the business. Some of these inevitably make their way into the Innovation Funnel.

Options:

A.  

Brain Accelerators

B.  

Idea Conferences

C.  

News Conferences

D.  

Brainstorming Conferences

Discussion 0
Questions 45

For projects in the Back End, once a pilot demonstrates the commercial viability of the offering, the effort is passed on to the next stage, where it is ramped up to full-scale capacity via various capital investments.

Select one correct answer from the list:

Options:

A.  

Scaled back to fit market demand

B.  

Allowed to continue running in pilot mode

C.  

Reconsidered by the business’ head decision-makers

D.  

Ramped up to full-scale capacity

Discussion 0
Questions 46

Stage 1 of the GInI Innovation Management System is called The Innovation Funnel.

Select one correct answer from the list:

Options:

A.  

The Innovation Pipeline

B.  

The Innovation Funnel

C.  

The Innovation Framework

D.  

The Innovation Dragnet

Discussion 0
Questions 47

Package Innovation is the use of a new package design to do what?

Options:

A.  

Create perceived new value and appeal to certain consumer preferences.

B.  

Create real new value and drive consumer tastes.

C.  

Create the perception of a totally new product.

D.  

Create no net new value but appeal to certain consumer vanity.

Discussion 0
Questions 48

" ______ are team sprints organized to build something entirely new in a highly-compressed timeframe, producing highly useful outcomes often in record time, which in turn become inputs for the Innovation Funnel to consider carrying further. "

Select one correct answer from the list:

Options:

A.  

Design Sprints

B.  

Hackathons

C.  

Flash Builds

D.  

Innovation Jams

Discussion 0
Questions 49

In a given Innovation Project, the motivations that each stakeholder brings to the effort are known colloquially as what?

Select one correct answer from the list:

Options:

A.  

Their WDALYIC.

B.  

Their WILCO.

C.  

Their WIIFM.

D.  

Their WAEF.

Discussion 0
Questions 50

Program Leaders must take explicit steps using reinforcement mechanisms to drive ongoing sustained engagement in the business ' innovation program.

Select one correct answer from the list:

Options:

A.  

structural mechanisms

B.  

reinforcement mechanisms

C.  

enabling devices

D.  

support structures

Discussion 0
Questions 51

Understanding market problems and delivering successful innovations requires a business to be able do what?

Options:

A.  

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution.

B.  

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have.

C.  

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned.

D.  

Execute all three phases of an innovation project with equal care.

Discussion 0
Questions 52

A key use of research in Needfinding work is for market segmentation, where an overall population of prospective customers is segmented according to the particular outcome each segment seeks.

Select one correct answer from the list:

Options:

A.  

The particular outcome each segment seeks

B.  

Various demographic factors

C.  

Their lifestyles

D.  

Their tastes—what they like and dislike

Discussion 0
Questions 53

For those projects launching a new brand or a new offering that will impact a brand, the second step in the Mid Zone is to develop what?

Options:

A.  

A Brand Playbook

B.  

A Brand Persona

C.  

A Brand Name

D.  

A Brand Image

Discussion 0
Questions 54

As an Innovation Professional, you are a primary contributor to a program of what in your business?

Options:

A.  

Ongoing continuous improvement

B.  

Outstanding marketing campaigns

C.  

Sustained innovation output

D.  

Radical breakthrough innovations

Discussion 0
Questions 55

_____ is a useful tool for helping a business understand the forces at play in the world and the different ways these forces may play out and interact to shape their future reality.

Options:

A.  

Porter’s 5 Forces

B.  

Scenario Planning

C.  

Strategic Planning

D.  

Trendcasting

Discussion 0
Questions 56

A Core Innovation Team is a special dedicated team whose sole job is to carry out _____ in the business, doing so one at a time to ensure focus.

Options:

A.  

process-improvement initiatives

B.  

innovation projects

C.  

design and branding studies

D.  

research studies

Discussion 0
Questions 57

The second step for projects in the Front End is for the team to engage in further exploration and discovery work. This is aimed at gaining additional insights into both the problem space and the solution space they are dealing with.

Select one correct answer from the list:

Options:

A.  

Engage in further ideation and design work

B.  

Engage in crowdsourcing to uncover external insights

C.  

Engage in further study of the business’ capabilities

D.  

Engage in further exploration and discovery work

Discussion 0
Questions 58

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.  

The business ' underlying cost structures, and thus profit margins.

B.  

How lean the business is able to operate.

C.  

The business ' immediate bottom line.

D.  

The short, medium, and long-term time horizons for the business.

Discussion 0