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Certified Innovation Professional (CInP) Question and Answers

Certified Innovation Professional (CInP)

Last Update May 31, 2026
Total Questions : 220

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Questions 1

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding what?

Select one correct answer from the list

Options:

A.  

The business ' bottom line.

B.  

The business ' Sales Pipeline.

C.  

The business ' competitive intelligence.

D.  

The business ' Innovation Pipeline.

Discussion 0
Questions 2

Package Innovation is the use of a new package design to do what?

Options:

A.  

Create perceived new value and appeal to certain consumer preferences.

B.  

Create real new value and drive consumer tastes.

C.  

Create the perception of a totally new product.

D.  

Create no net new value but appeal to certain consumer vanity.

Discussion 0
Questions 3

Innovation is defined as doing something in a new or novel way that delivers more value and/or better experiences to customers and markets.

Select one correct answer from the list:

Options:

A.  

Better branding and/or better advertising

B.  

More value and/or better experiences

C.  

Lower prices and/or easier access

D.  

Newer technology and/or more features

Discussion 0
Questions 4

The jumping off point for ____ is a detailed profile of the business, from which it considers the various ways in which the world is changing and how that impacts the business and its business models.

Options:

A.  

Market Profiling

B.  

Operational Review

C.  

Market Analysis

D.  

Opportunity Analysis

Discussion 0
Questions 5

Stage 1 of the GInI Innovation Management System is called The Innovation Funnel.

Select one correct answer from the list:

Options:

A.  

The Innovation Pipeline

B.  

The Innovation Funnel

C.  

The Innovation Framework

D.  

The Innovation Dragnet

Discussion 0
Questions 6

Stage 4 of the GInI Innovation Management System is called _____ and defines the business’ _____.

Options:

A.  

Selection / Innovation Funnel

B.  

Initiation / Innovation Pipeline

C.  

Capture / Innovation Dragnet

D.  

Structure / Innovation Framework

Discussion 0
Questions 7

For projects in the Back End, there is a defined process for pursuing Design Strategy, consisting of three activities, namely _____.

Options:

A.  

Market Research, Brainstorming, and Reduction

B.  

Design Research, Concepting, and Distillation

C.  

User Research, Ideation, and Distribution

D.  

Design Insights, Experimenting, and Incubation

Discussion 0
Questions 8

Subject Matter Expert Platforms are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Select one correct answer from the list:

Options:

A.  

Subject Matter Expert Platforms

B.  

Crowdsourcing Platforms

C.  

Open Innovation Brokerage Platforms

D.  

Cross-Industry Lateral Innovation Panels

Discussion 0
Questions 9

Several very large businesses have in recent years turned to running campaigns on crowdfunding sites—platforms traditionally reserved for entrepreneurs trying to raise funding to launch modest businesses. The main reason these large businesses use such platforms is that it allows them to market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites.

Select one correct answer from the list:

Options:

A.  

Market-test some of their more radical innovations by seeing how much attention, excitement, and buzz they generate on these sites

B.  

Give their brand " street cred " for being truly innovative

C.  

Gain extensive free marketing for their radical new innovations

D.  

Generate extra revenue on the side to augment their main sources of revenue

Discussion 0
Questions 10

The difference between an invention and an innovation is that an innovation must be capable of what?

Options:

A.  

Generating lots of market buzz.

B.  

Being used to create more value for users.

C.  

Being used to build a business’ brand.

D.  

Generating lots of revenue.

Discussion 0
Questions 11

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.  

new insights the team can use to further refine its Innovation Intent.

B.  

a precision-engineered offering that performs better than any other competing offering on the market

C.  

a product or service design that in theory should be able to deliver on its Innovation Intent

D.  

a well-designed product or service that delivers on its Innovation Intent

Discussion 0
Questions 12

The final step for projects in the Back End is to ramp up production and deliver of the offering. This completes the process of taking a new idea from concept to reality, and - because of scaling up the offering - is where the business will finally begin to do what?

Select one correct answer from the list

Options:

A.  

Realize its return on the investment.

B.  

Reward the team that launched the offering.

C.  

Relax and enjoy the benefits for the next several years.

D.  

Be able to tout how innovative it is.

Discussion 0
Questions 13

What are the three high-level steps generally associated with a business’ Innovation Pipeline?

Options:

A.  

Input / Conversion / Output

B.  

Fodder / Throughput / Outcomes

C.  

Start / Middle / End

D.  

Entry / Passage / Exit

Discussion 0
Questions 14

Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use __________ as much as they can.

Select one correct answer from the list

Options:

A.  

Primary Research / Secondary Research

B.  

Deep Research / Shallow Research

C.  

Secondary Research / Primary Research

D.  

Initial Research / Follow-on Research

Discussion 0
Questions 15

Throughout Stage 5 of the GInI InMS, the organization will have many opportunities for feedback loops (just as in Stage 4), where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

Options:

A.  

Reinforce, redirect, or kill

B.  

Reimagine, renew, or accelerate

C.  

Remove, restore, or monitor

D.  

Reinstate, refocus, or ignore

Discussion 0
Questions 16

Many brainstorming sessions start with quiet time for individual brainwriting.

Select one correct answer from the list:

Options:

A.  

Problem review

B.  

Brainwriting

C.  

Sketching

D.  

Reflection

Discussion 0
Questions 17

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

Options:

A.  

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.  

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.  

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.  

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

Discussion 0
Questions 18

____ are an activity where people from across the organization are provided with carefully designed starter kits containing certain paraphernalia intended to serve as thought starters. Individuals are then challenged to use these items to spark innovative new thinking around a particular business challenge and to consider how the different pieces and parts can be recombined in novel ways to generate innovative new opportunities for the business, all of which end up being fodder for the Innovation Funnel.

Options:

A.  

Innovation Kits

B.  

Creativity Starter Packs

C.  

Imagination Care Packages

D.  

Ideation Bundles

Discussion 0
Questions 19

Design Thinking ask 3 fundamental questions about each proposed solution. The first of these - the Human element - asks what?

Select one correct answer from the list

Options:

A.  

Is it acceptable to our managers?

B.  

Is it viable to the business?

C.  

Is it desirable to users?

D.  

Is it feasible technologically?

Discussion 0
Questions 20

____ are prototypes used to simulate a customer experience and/or the immersive environment in which that experience is intended to take place.

Options:

A.  

Customer Prototypes

B.  

Behavioral Prototypes

C.  

Experience Prototypes

D.  

Works-Like Prototypes

Discussion 0
Questions 21

The title " Intrapreneur " first appeared in a 1978 paper by Gifford and Elizabeth Pinchot, who defined an Intrapreneur as dreamers who do.

Select one correct answer from the list:

Options:

A.  

Tinkerers who believe

B.  

Winners who dream

C.  

Creatives who act

D.  

Dreamers who do

Discussion 0
Questions 22

For starting out new innovation projects in the Front End, teams begin by aligning themselves and their project with the business ' Innovation Strategy. However, they will at times encounter an opportunistic side to their insights work, which sometimes uncovers ______ around which the business may in fact amend its strategy - producing alignment from the bottom up rather than from the top down. "

Select one correct answer from the list:

Options:

A.  

significant new technological capabilities

B.  

major problems or roadblocks

C.  

significant new unforeseen opportunities

D.  

significant new existential threats

Discussion 0
Questions 23

In a good Innovation Team, all of the members will have what?

Select one correct answer from the list

Options:

A.  

A desire to have lots of fun.

B.  

A willingness to go to work each day and do their job.

C.  

A clear sense of their own priorities.

D.  

Skin in the game - a commitment to the team ' s purpose.

Discussion 0
Questions 24

Hard Research generally consists of two areas, namely Technology Research & Development and Intellectual Property Research.

Select one correct answer from the list:

Options:

A.  

Theoretical Science and Journal Publication

B.  

Scientific Discovery and Engineering Design

C.  

Technology Research & Development and Intellectual Property Research

D.  

Psychology Research & Development and Real Property Research

Discussion 0
Questions 25

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a business is then able to ask of each one " Is it a problem worth solving? "

Select one correct answer from the list:

Options:

A.  

Once-in-a-lifetime opportunity

B.  

Customer they care about

C.  

Problem worth solving

D.  

Problem behind a problem

Discussion 0
Questions 26

The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.

Select one correct answer from the list

Options:

A.  

Germination & Election

B.  

Incubation & Selection

C.  

Gestation & Evaluation

D.  

Rumination & Appropriation

Discussion 0
Questions 27

Technology Innovation is any new innovation that delivers greater value and/or a better customer experience as a direct consequence of using a new technology.

Select one correct answer from the list:

Options:

A.  

Adding new features to the offering

B.  

Hyping a new technology

C.  

Initiating research and development into a new technology

D.  

Using a new technology

Discussion 0
Questions 28

In the sixth and final step of the GIMI Breakthrough Innovation Method - Realization - teams invest the time and effort needed to define detailed brand, product, design, and commercialization strategies for the concept they have been working on, all of which become a part of their formal business plan, which is in turn used by the business to make a decision on what?

Options:

A.  

Whether or not to recognize this team for coming up with the concept.

B.  

Whether or not to invest in full development and commercialization of this concept.

C.  

Whether to invest in a major or minor marketing campaign for the concept.

D.  

Whether or not to make other stakeholders aware of this concept.

Discussion 0
Questions 29

The starting point for producing relevant innovations is ____ about problems, not ____ about solutions.

Options:

A.  

insights / insights

B.  

questions / answers

C.  

hypotheses / ideas

D.  

theories / thoughts

Discussion 0
Questions 30

Evaluation and Selection often happens at two or more levels. The second level is generally run by executives from across the business.

Select one correct answer from the list:

Options:

A.  

Qualitative analysts

B.  

Innovation Managers

C.  

Executives

D.  

Various volunteers

Discussion 0
Questions 31

Because " The Planner " will coordinate the production and delivery of a new offering, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.  

The Back End

B.  

The Front End

C.  

The Mid Zone

D.  

All phases

Discussion 0
Questions 32

Taking a portfolio approach to using Mechanisms of Engagement produces outcomes that impact what?

Options:

A.  

The business ' underlying cost structures, and thus profit margins.

B.  

How lean the business is able to operate.

C.  

The business ' immediate bottom line.

D.  

The short, medium, and long-term time horizons for the business.

Discussion 0
Questions 33

Becoming an Innovation Manager gives one a chance to make a name for themselves by ________________.

Select one correct answer from the list

Options:

A.  

leading the most radical and demanding innovation efforts

B.  

showing off how much they know

C.  

demonstrating lean thinking skills and financial acumen

D.  

demonstrating leadership skills and business acumen

Discussion 0
Questions 34

In order to manage the different stakeholders to a given Innovation Project, the Project Leader must figure out what each stakeholder’s motivations are, and how to thereby leverage those to achieve, overall, what needs to be accomplished.

Select one correct answer from the list:

Options:

A.  

Thoughts

B.  

Motivations

C.  

Favorite things

D.  

Breaking points

Discussion 0
Questions 35

Understanding market problems and delivering successful innovations requires a business to be able do what?

Options:

A.  

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution.

B.  

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have.

C.  

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned.

D.  

Execute all three phases of an innovation project with equal care.

Discussion 0
Questions 36

The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?

Select one correct answer from the list:

Options:

A.  

Make the world a better place

B.  

Find a need and meet it

C.  

Secure financial backing and scale up a huge business

D.  

Look innovative as absolutely possible

Discussion 0
Questions 37

____ people make for good Innovation Team members because they love trying out new business ideas.

Options:

A.  

Reckless

B.  

Highly entrepreneurial

C.  

Power-hungry

D.  

Inherently brilliant

Discussion 0
Questions 38

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

Options:

A.  

An accurate Gantt Chart

B.  

A project post-mortem

C.  

Pass the final decision gate

D.  

A highly detailed project plan with several layers of approvals

Discussion 0
Questions 39

A Core Innovation Team is a special dedicated team whose sole job is to carry out _____ in the business, doing so one at a time to ensure focus.

Options:

A.  

process-improvement initiatives

B.  

innovation projects

C.  

design and branding studies

D.  

research studies

Discussion 0
Questions 40

In the overall E & S Process, there may be any number of what feeding into the Level 2 stream of evaluations and selections?

Select one correct answer from the list

Options:

A.  

Super special innovation initiatives.

B.  

Different Level 0 streams.

C.  

Secret skunkworks campaigns.

D.  

Different Level 1 streams.

Discussion 0
Questions 41

______ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Select one correct answer from the list:

Options:

A.  

Intrapreneurs

B.  

Rebels

C.  

Dreamers

D.  

Mavericks

Discussion 0
Questions 42

The third step for projects in the Mid Zone is for teams to craft a winning Go-To-Market Strategy. This strategy addresses when, where, how, and by whom the offering will be _____ so that it is able to optimally connect with a particular market and that market’s need.

Options:

A.  

manufactured, assembled, inspected, and approved

B.  

made, advertised, listed, and shipped

C.  

produced, marketed, sold, and distributed

D.  

sponsored, promoted, endorsed, and otherwise marketed

Discussion 0
Questions 43

Rewards generally involve either cash prizes or high-value material prizes.

Select one correct answer from the list:

Options:

A.  

cash prizes / high-value material prizes

B.  

promotions / salary raises

C.  

letters of appreciation / certificates of accomplishment

D.  

new cars / vacation homes

Discussion 0
Questions 44

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.  

Manufacturing ready and yields a product capable of satisfying customers

B.  

Easy to manufacture and assemble, and yields a product customers are very happy with

C.  

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.  

Manufacturable within quality limits and yields a product that meets all of its specifications

Discussion 0
Questions 45

Cross-Industry Lateral Innovation Panels are private groups of businesses from different industries who from time to time host panel sessions together where each business sends one or more leaders to engage with peers on the panel for the purpose of cross-pollinating ideas with one another. This tends to produce highly lateral thinking around different ways of doing things—aka lateral approaches. These individuals then return to their respective organizations and use their new insights as fresh fodder for the Innovation Funnel.

Select one correct answer from the list:

Options:

A.  

Super-Industry Horizontal Thinking Labs

B.  

Intra-Industry Lateral Thinking Teams

C.  

Cross-Industry Lateral Innovation Panels

D.  

Extra-Industry Horizontal Innovation Forums

Discussion 0
Questions 46

Using the third step in the GIMI Breakthrough Innovation Method - Oblique Examination - to address the solution space requires that we systematically identify whatever orthodoxies underlie ____ and deconstructively examine each one of them, asking such pointed and probing questions as " Why? " and " Why not? " about them - particularly in the context of the associated problem space.

Options:

A.  

new opportunities

B.  

the problem at hand

C.  

current theories

D.  

current solutions

Discussion 0
Questions 47

Good Innovation Teams know how to uncover _________ and turn them into ________.

Select one correct answer from the list:

Options:

A.  

Competitors’ weaknesses / advantage

B.  

Industry trends / knowledge

C.  

Market gaps / opportunities

D.  

Exciting technology / new products

Discussion 0
Questions 48

A group ' s collective brainstorming work should be ______ as this tends to bring the ideas to life in a way that words never can. "

Select one correct answer from the list:

Options:

A.  

clearly articulated

B.  

highly visual

C.  

profusely described

D.  

very colorful

Discussion 0
Questions 49

Throughout Stage 4 of the GInI InMS, the organization will have many opportunities for feedback loops, where their learnings help them to either reinforce, redirect, or kill each project.

Select one correct answer from the list:

Options:

A.  

Reinforce, redirect, or kill

B.  

Reimagine, renew, or accelerate

C.  

Reinstate, refocus, or ignore

D.  

Remove, restore, or monitor

Discussion 0
Questions 50

Design Research focuses on the interactions between people and things so that we can better understand the interfaces between them and how they are used, and thus design our offerings to optimize the user experience.

Select one correct answer from the list:

Options:

A.  

The interactions between people and things

B.  

The interactions between different things

C.  

The interactions between different people

D.  

How things that people never see operate in the background

Discussion 0
Questions 51

First-Level E & S Teams do two key things that are critical to driving the business ' InMS. The second of these is to drive and facilitate __________ for choosing those ideas and opportunities that will ultimately be converted into new innovation projects.

Select one correct answer from the list

Options:

A.  

the predictive analytics

B.  

the coin toss process

C.  

the selection process

D.  

the evaluation process

Discussion 0
Questions 52

Stage 2 of the GInI InMS is where __________ are used to engage the organization for the purpose of having them identify new ideas and opportunities for the business.

Select one correct answer from the list

Options:

A.  

games

B.  

engagement plans

C.  

Mechanisms of Engagement

D.  

rewards

Discussion 0
Questions 53

When finished with a particular brainstorming session, a group would typically cluster the resulting ideas and concepts using Affinity Analysis.

Select one correct answer from the list:

Options:

A.  

Cluster

B.  

Critique

C.  

Evaluate

D.  

Rank

Discussion 0
Questions 54

Brainstorming, also known as Structured Ideation, is a process where teams do what to generate novel new ideas? "

Select one correct answer from the list:

Options:

A.  

Tell compelling stories to one another.

B.  

Challenge each other to individually come up with the best ideas.

C.  

Pool their collective intelligence.

D.  

Crowdsource new ideas from the public.

Discussion 0
Questions 55

In the fourth major step of the Design Thinking process, the activity associated with " Ideate " is what?

Options:

A.  

Testing solution prototypes.

B.  

Developing hypotheses.

C.  

Prototyping solutions.

D.  

Ideating / brainstorming solutions.

Discussion 0
Questions 56

Whenever an Innovation Team must eventually hand off its project to another team somewhere down the road, if they do not first get upfront alignment from this downstream team and its leadership, that downstream team is likely to refuse to own the project, and thus drop it and let it die.

Select one correct answer from the list:

Options:

A.  

Refuse to own the project, and thus drop it and let it die

B.  

Complain to the business’ senior leadership

C.  

Decide that innovation just doesn’t work

D.  

Charge the Innovation Group for its time

Discussion 0
Questions 57

In the fifth step of the GInI Breakthrough Innovation Method - Incubation & Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.

Options:

A.  

formulate a compelling future scenario around it

B.  

design an exciting new business model for it

C.  

build a compelling business case for it

D.  

tell a compelling story about it

Discussion 0
Questions 58

" One of the Program Leader ' s jobs in relation to Engagement is to monitor the results from each engagement mechanism and ensure that the innovation program is realizing the outcomes it needs from each mechanism, adjusting as needed by either ______ or ______. "

Select one correct answer from the list:

Options:

A.  

replacing a mechanism with a different one / executing a mechanism in a different way.

B.  

restricting the overall number of mechanisms the business can use / running each mechanism themselves

C.  

using a favorite mechanism more / getting a different Engagement Team to run a particular mechanism

D.  

eliminating all current mechanisms for entirely new ones / finding someone else to drive the Engagement program

Discussion 0
Questions 59

Open Innovation is a concept that deals with the strategic philosophy around where and how a business goes about developing and commercializing new innovations.

Select one correct answer from the list:

Options:

A.  

When a business should develop and commercialize new innovations

B.  

Where and how a business goes about developing and commercializing new innovations

C.  

Where and how a business goes about finding new customers

D.  

Where and how a business goes about branding and marketing new innovations

Discussion 0
Questions 60

In Trendcasting, trends can only be extrapolated so far, otherwise their projections are subject to gross error.

Select one correct answer from the list:

Options:

A.  

Their projections are subject to gross error

B.  

A competitor might beat us to market with a particular innovation

C.  

We begin to scare people in the business with wild utopian and dystopian scenarios

D.  

Our business might experience more success and growth than it can handle

Discussion 0
Questions 61

Program Leaders must take explicit steps using _____ to drive ongoing sustained engagement in the business ' innovation program.

Options:

A.  

reinforcement mechanisms

B.  

structural mechanisms

C.  

enabling devices

D.  

support structures

Discussion 0
Questions 62

Really good innovation demands really good insights because it moves a business closer to its market and allows it to ____ those markets, by better understanding those markets’ different needs.

Options:

A.  

totally dominate

B.  

convincingly sway

C.  

reconnect in more powerful and impactful ways to

D.  

extract the most value from

Discussion 0
Questions 63

The fourth step for projects in the Mid Zone is for teams to develop a sound business case for the opportunity. This is important because it will be used for the business’ highly-critical decision on whether or not to make the major investment required to continue moving the project forward toward development and commercialization.

Select one correct answer from the list:

Options:

A.  

Market this new innovation at such a level that no one can ignore it

B.  

Build a new facility to produce this new innovation

C.  

Continue moving the project forward toward development and commercialization

D.  

Pivot the entire business around this new innovation

Discussion 0
Questions 64

Stage 2 of the GIMI InMS is focused on what?

Options:

A.  

Evaluating new ideas for their merit.

B.  

Capturing and accumulating new ideas.

C.  

Helping the organization feel innovative.

D.  

Selecting new ideas to convert into projects.

Discussion 0
Questions 65

A cardinal rule for Project Leaders leading their teams in needfinding is to never pursue innovation for the sake of being innovative. Why is this?

Select one correct answer from the list:

Options:

A.  

Without a clear understanding of the deeper market need involved, it usually just results in another " me too " offering

B.  

It may raise different stakeholders ' expectations too high beyond what the business can safely deliver

C.  

They must also combine the innovation with effective marketing if they really want to look innovative

D.  

Because being innovative is now looked down upon by most customers

Discussion 0
Questions 66

Stage 4 of the GIMI Innovation Management System is called ____ , and defines the business ' ____.

Options:

A.  

Structure / Innovation Framework

B.  

Initiation / Innovation Pipeline

C.  

Selection / Innovation Funnel

D.  

Capture / Innovation Dragnet

Discussion 0