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Certified Innovation Professional (CInP) Question and Answers

Certified Innovation Professional (CInP)

Last Update Jul 27, 2026
Total Questions : 246

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Questions 1

The basic formula of a successful business is the storyline of a hero overcoming obstacles to save the day. For us as Innovators, that means what?

Select one correct answer from the list:

Options:

A.  

Make the world a better place

B.  

Find a need and meet it

C.  

Secure financial backing and scale up a huge business

D.  

Look innovative as absolutely possible

Discussion 0
Questions 2

For projects developing products in the Back End, the Operations team will plan out all of the necessary details for manufacture, assembly, supply-chain, and quality assurance.

Select one correct answer from the list:

Options:

A.  

Component manufacture, sub-assembly manufacture, and final assembly production

B.  

Manufacture, assembly, supply-chain, and quality assurance

C.  

Manufacture, distribution, sales, and marketing

D.  

Production, distribution, quality, and sales

Discussion 0
Questions 3

Evaluation and Selection in Stage 3 of the GInI InMS is _____ and may be run as a series of refining steps for initial and then final selection.

Options:

A.  

a once-and-done process conducted once each year, just after Strategic Planning.

B.  

a basic process conducted periodically as dictated by the CEO or CInO.

C.  

an ongoing process conducted in waves, or cohorts

D.  

a cyclical process that usually involves lots of debates and dissenting opinions

Discussion 0
Questions 4

All good innovations start their life as a hypothesis and therefore teams—if they are to explore a particular situation in their search for a new innovation opportunity—can thus engage in hypothesis forming.

Select one correct answer from the list:

Options:

A.  

hypothesis

B.  

need

C.  

idea

D.  

question

Discussion 0
Questions 5

Using the third step in the GIMI Breakthrough Innovation Method - Oblique Examination - to address the solution space requires that we systematically identify whatever orthodoxies underlie ____ and deconstructively examine each one of them, asking such pointed and probing questions as " Why? " and " Why not? " about them - particularly in the context of the associated problem space.

Options:

A.  

new opportunities

B.  

the problem at hand

C.  

current theories

D.  

current solutions

Discussion 0
Questions 6

Understanding market problems and delivering successful innovations requires a business to be able to execute all three phases of an innovation project with equal care.

Select one correct answer from the list:

Options:

A.  

Nail the Back End of Innovation with dialed-in execution that gets the new innovation into the market exactly as planned

B.  

Execute all three phases of an innovation project with equal care

C.  

Nail the Front End of Innovation with an exact understanding of the issue and a breakthrough new solution

D.  

Excel at the Mid Zone of Innovation so they can develop far superior go-to-market strategies than any of their competitors have

Discussion 0
Questions 7

In the second major step of the Design Thinking process, the activity associated with " Empathize " is what?

Select one correct answer from the list

Options:

A.  

Testing hypotheses.

B.  

Prototyping new ideas.

C.  

Developing hypotheses.

D.  

Running business experiments.

Discussion 0
Questions 8

Program Leaders must take explicit steps using reinforcement mechanisms to drive ongoing sustained engagement in the business ' innovation program.

Select one correct answer from the list:

Options:

A.  

structural mechanisms

B.  

reinforcement mechanisms

C.  

enabling devices

D.  

support structures

Discussion 0
Questions 9

One’s particular ________ may make them more suitable for tasks in the Front End versus Mid Zone versus Back End of Innovation.

Options:

A.  

dispositions and traits

B.  

ethnic origins

C.  

learned habits

D.  

IQ

Discussion 0
Questions 10

Because " The Researcher " has a propensity to research all the possible go-to-market strategies and evaluate the supporting intelligence around those, they are usually best suited for which phase of innovation work?

Select one correct answer from the list:

Options:

A.  

The Mid Zone

B.  

The Back End

C.  

All phases

D.  

The Front End

Discussion 0
Questions 11

________ are open, curated discussion and brainstorming forums framed around certain issues relevant to the business, facilitating broad-scale collaborative innovation where people from across a broad audience share their insights, perspectives, and ideas with one another, with the goal of using their collective “fresh eyes” to uncover a new solution to what often has been a long-standing issue.

Options:

A.  

Ideation Forums

B.  

Hackathons

C.  

Innovation Tournaments

D.  

Innovation Jams

Discussion 0
Questions 12

____ are outside conferences that individuals attend to be exposed to fresh thinking and diverse ideas from all over the world, as well as to interact with presenters and other attendees to further explore and develop some of those ideas. Attendees typically return home inspired with new ways of seeing and thinking and with new ideas that can be applied inside the business. Some of these inevitably make their way into the Innovation Funnel.

Options:

A.  

Brain Accelerators

B.  

Idea Conferences

C.  

News Conferences

D.  

Brainstorming Conferences

Discussion 0
Questions 13

Context in the GInI Breakthrough Innovation Method (the first step) gives a team a clear center point to focus on and boundaries in which to channel their efforts toward a particular outcome.

Select one correct answer from the list:

Options:

A.  

A clear center point to focus on and boundaries in which to channel their efforts

B.  

A clear sense of purpose to drive toward, and no boundaries to worry about—so that they achieve maximum creativity

C.  

A head start in coming up with breakthrough solutions

D.  

An inner goal to concentrate on and an outer bounds to stay clear of

Discussion 0
Questions 14

In Trendcasting, trends can only be extrapolated so far, otherwise their projections are subject to gross error.

Select one correct answer from the list:

Options:

A.  

Their projections are subject to gross error

B.  

A competitor might beat us to market with a particular innovation

C.  

We begin to scare people in the business with wild utopian and dystopian scenarios

D.  

Our business might experience more success and growth than it can handle

Discussion 0
Questions 15

The fourth major step of the Design Thinking process is called what?

Options:

A.  

Value Creation

B.  

Value Definition

C.  

Problem Exploration

D.  

Problem Clarity

Discussion 0
Questions 16

" In constructing their story, an Innovation Team can draw directly from their Empathy Map, in which case the customer ' s unmet needs (pains and gains) defines what? "

Select one correct answer from the list:

Options:

A.  

What the conflict in the story is.

B.  

Who the character is.

C.  

What the transformation in the story is.

D.  

Where the story takes place.

Discussion 0
Questions 17

Innovation is an acquirable mentality and skillset.

Select one correct answer from the list:

Options:

A.  

in-born

B.  

extremely common

C.  

extremely rare

D.  

acquirable

Discussion 0
Questions 18

The fifth step in the Design Thinking process serves as the junction between the Front End and Back End of Innovation.

Select one correct answer from the list:

Options:

A.  

The Front End and Back End of Innovation

B.  

The Front End and Mid Zone of Innovation

C.  

The Mid Zone and Back End of Innovation

D.  

The Fuzzy Front End and the Messy Back

Discussion 0
Questions 19

In Technology Scouting, scouts must focus on what the technology is, how it works, and how it has been used to date and from that conceive new ways their business can use the technology, which can be a departure from how it has been used elsewhere in the past.

Select one correct answer from the list:

Options:

A.  

Whether or not they think their competitors will ever use this technology

B.  

How cool the technology looks and how well it will impress their customers

C.  

The least expensive way to adapt the technology

D.  

What the technology is, how it works, and how it has been used to date

Discussion 0
Questions 20

Developing a concept further following its selection by an Evaluation Group often involves the creation of a preliminary business plan/business case for the concept.

Select one correct answer from the list:

Options:

A.  

New hypotheses behind its problem

B.  

A detailed design of the concept

C.  

A preliminary business plan/business case for the concept

D.  

A fully-detailed financial forecast for the concept, showing its return on investment with 95% confidence limits

Discussion 0
Questions 21

In some cases, what success looks like for an Innovation Team is to actually be able to force a new innovation concept to fail early on, rather than much later on, thereby saving the business much wasted effort, time, and money. Accordingly, Project Leaders have to advocate within their teams a mentality of ____.

Options:

A.  

“failure is better than success”

B.  

“failure is cool”

C.  

“fail once and for all”

D.  

“fail fast / fail early”

Discussion 0
Questions 22

____ are a rapid concept-validation method for digital innovations involving a five-day process aimed at answering several critical business questions. This is done by rapidly designing, prototyping, and user-testing the concept, compressing what might otherwise take months of development and validation work into a single week.

Options:

A.  

Hackathons

B.  

Flash Builds

C.  

Innovation Jams

D.  

Design Sprints

Discussion 0
Questions 23

Coming out of the Level 2 EandS Process, the overall size of a business’ Pipeline, including resources, capacities, growth demands, and the relative scope of each project, will dictate what?

Options:

A.  

How many new projects get initiated each period.

B.  

How many new launches the business must complete in each period.

C.  

How many new projects must get killed each period.

D.  

How many new projects will have to sit waiting their turn in queue.

Discussion 0
Questions 24

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In leading their teams to stress-test proposed new Innovation concepts, Project Leaders should have the teams stress-test which of the following? "

Select one correct answer from the list:

Options:

A.  

All the answers are correct.

B.  

The solution it has proposed for the issue.

C.  

Its hypotheses regarding the reasons behind the issue.

D.  

The implementation or commercialization strategy it intends to use for the new offering.

Discussion 0
Questions 25

As an Innovation Professional, you are a primary contributor to a program of what in your business?

Options:

A.  

Ongoing continuous improvement

B.  

Outstanding marketing campaigns

C.  

Sustained innovation output

D.  

Radical breakthrough innovations

Discussion 0
Questions 26

As a Project Leader, one’s team may evolve from one phase of the project to another. This means the Leader must be capable of what if that team is to accomplish its work in a methodical and synergistic manner.

Options:

A.  

Conceiving the ideal team and pressing forward as though they had that team even when they do not.

B.  

Designing, structuring, organizing, leading, and rallying each incarnation of the team.

C.  

Hiring new people when they are needed, and firing other people when they are no longer needed.

D.  

Doing everything themselves if that becomes necessary.

Discussion 0
Questions 27

Design Innovation is any new innovation that delivers greater value and/or a better experience as a direct consequence of what?

Options:

A.  

A measurable change in design.

B.  

Using better designed technology.

C.  

A measurable increase in product quality.

D.  

A measurable increase in the number of features.

Discussion 0
Questions 28

As an Innovation Professional contributing to a program of sustained innovation output in your business, you are constantly feeding its Innovation Pipeline with new projects that allow the business to achieve what?

Options:

A.  

Year-over-year cost reductions

B.  

The lowest possible risk exposure

C.  

The best possible marketing campaigns

D.  

Strategically important growth initiatives

Discussion 0
Questions 29

______ engage in a certain amount of their own risk taking within their business to pursue a new innovation they are passionate about, even sometimes when they are not formally sanctioned.

Select one correct answer from the list:

Options:

A.  

Intrapreneurs

B.  

Rebels

C.  

Dreamers

D.  

Mavericks

Discussion 0
Questions 30

Wizard of Oz Prototypes are prototypes used to emulate the automated functionality of an artifact even though said functionality happens as a result of a person making it happen manually behind the scenes.

Select one correct answer from the list:

Options:

A.  

User Experience Prototypes

B.  

Looks-Like Prototypes

C.  

Wizard of Oz Prototypes

D.  

Works-Like Prototypes

Discussion 0
Questions 31

" Several very large businesses have in recent years turned to running campaigns on crowdfunding sites. One of the more important reasons these businesses use such platforms is that it affords them the opportunity to ______ their concepts, under the assumption that concepts that see good traction on these platforms will see good traction in the general market, and conversely concepts that see poor traction on these platforms will see low demand in the general market and should thus be abandoned. "

Select one correct answer from the list:

Options:

A.  

run price elasticity studies on

B.  

run technical validation testing on

C.  

market test

D.  

generate media buzz about

Discussion 0
Questions 32

In the fifth step of the GInI Breakthrough Innovation Method - Incubation and Selection - teams undertake additional research studies and analyses, with the objective of collecting additional information and building a structure around which to refine a concept and thereby _____.

Options:

A.  

formulate a compelling future scenario around it

B.  

design an exciting new business model for it

C.  

build a compelling business case for it

D.  

tell a compelling story about it

Discussion 0
Questions 33

When the third step in the GInI Breakthrough Innovation Method - Oblique Examination - is used to address the problem space, it begins with one fundamental question, namely ______.

Select one correct answer from the list:

Options:

A.  

What new idea is the market really excited about, and thus what new experience is it seeking, along with how that experience transcends all current experiences.

B.  

What opportunity is the market unaware of, and thus what new innovation will it embrace, along with what new " jobs " that innovation can do for them.

C.  

What problem is the market needing to be solved, and thus what value, experience, or other outcome is it seeking, along with what " jobs " are needed to achieve that outcome.

D.  

What new technology is the market wanting to employ, and thus what breakthrough new product is it seeking, along with what " jobs " that product needs to accommodate.

Discussion 0
Questions 34

For projects in the Mid Zone that pass the final decision gate, they will pass from the Mid Zone to the Back End, where they will enter into a completely different set of activities.

Select one correct answer from the list:

Options:

A.  

An accurate Gantt Chart

B.  

A project post-mortem

C.  

Pass the final decision gate

D.  

A highly detailed project plan with several layers of approvals

Discussion 0
Questions 35

Stage 2 of the GInI InMS is focused on what?

Options:

A.  

Capturing and accumulating new ideas.

B.  

Helping the organization feel innovative.

C.  

Selecting new ideas to convert into projects.

D.  

Evaluating new ideas for their merit.

Discussion 0
Questions 36

After having a number of teams conduct further validation and scoping on their respective projects in the Front End, a preliminary business can compare the different opportunities against one another and then ______.

Select one correct answer from the list:

Options:

A.  

rank them for later consideration.

B.  

report those results to all of the affected stakeholders in the business.

C.  

decide whether or not to continue investing in Innovation.

D.  

select the most promising ones.

Discussion 0
Questions 37

" ______ are team sprints organized to build something entirely new in a highly-compressed timeframe, producing highly useful outcomes often in record time, which in turn become inputs for the Innovation Funnel to consider carrying further. "

Select one correct answer from the list:

Options:

A.  

Design Sprints

B.  

Hackathons

C.  

Flash Builds

D.  

Innovation Jams

Discussion 0
Questions 38

The fourth step for projects in the Back End is for teams to undertake the formal design and development work required to have a final design for the offering. For a product, this involves an engineering design that is consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it.

Select one correct answer from the list:

Options:

A.  

Manufacturing ready and yields a product capable of satisfying customers

B.  

Easy to manufacture and assemble, and yields a product customers are very happy with

C.  

Consistently manufacturable and yields a product capable of delivering on the Design and Innovation Intents set for it

D.  

Manufacturable within quality limits and yields a product that meets all of its specifications

Discussion 0
Questions 39

Many brainstorming sessions start with quiet time for individual brainwriting.

Select one correct answer from the list:

Options:

A.  

Problem review

B.  

Brainwriting

C.  

Sketching

D.  

Reflection

Discussion 0
Questions 40

In Stage 1 of the GInI InMS, Innovation Managers would apply the business’ _____ to focus the inputs coming into the System on certain core objectives.

Options:

A.  

Innovation Plans

B.  

Innovation Strategies

C.  

Innovation Agendas

D.  

Corporate Strategies

Discussion 0
Questions 41

____ people make for good Innovation Team members because they love trying out new business ideas.

Options:

A.  

Reckless

B.  

Highly entrepreneurial

C.  

Power-hungry

D.  

Inherently brilliant

Discussion 0
Questions 42

The Open Innovation philosophy also embraces the idea that any given organization is not always the one most capable of ________, owing to having its own sources of myopia.

Options:

A.  

spotting new opportunities it should pursue

B.  

spotting new production processes it should use

C.  

spotting new technologies it should use

D.  

spotting new customers it should woo

Discussion 0
Questions 43

Evaluation and Selection often happens at two or more levels. The first level is generally run by ________ in the program.

Options:

A.  

interns

B.  

Innovation Managers

C.  

quantitative analysts

D.  

executives

Discussion 0
Questions 44

Design Thinking ask 3 fundamental questions about each proposed solution. The first of these - the Human element - asks what?

Select one correct answer from the list

Options:

A.  

Is it acceptable to our managers?

B.  

Is it viable to the business?

C.  

Is it desirable to users?

D.  

Is it feasible technologically?

Discussion 0
Questions 45

For projects developing services in the Back End, the first thing the Operations team will do is ensure training materials are developed and then _____.

Options:

A.  

interview each deliverer to ensure they are qualified for delivering the new service

B.  

send managers into the field to give deliverers an inspiring talk about how important the new service is

C.  

send trainers into the field to train the deliverers

D.  

go live with the new service

Discussion 0
Questions 46

Design Thinking forces us to " think like a designer " in that it has us constantly in search of better insights.

Select one correct answer from the list:

Options:

A.  

More creative ideas

B.  

Design solutions

C.  

Better insights

D.  

New patterns

Discussion 0
Questions 47

Innovation Management is largely about two activities, namely driving engagement for bottom-up participatory innovation, and then collecting, evaluating, and selecting the ideas and opportunities that result from this.

Select one correct answer from the list:

Options:

A.  

Engagement / ideas and opportunities

B.  

Fun activities / fun ideas

C.  

The business innovation program / improvement ideas

D.  

Mandatory participation / new suggestions

Discussion 0
Questions 48

The second step for projects in the Back End is for teams to quickly undertake any final research needed. This is usually done for what reason?

Select one correct answer from the list

Options:

A.  

To quell any remaining objections to the endeavor.

B.  

To satisfy the various decision-makers and other stakeholders in the business.

C.  

To bolster the level of confidence in continuing to move forward with the endeavor.

D.  

To ascertain the level of risk the endeavor will encounter once it is launched.

Discussion 0
Questions 49

In conducting various business experiments, the faster and sooner an innovation tried can fail, the faster and sooner the business can do what?

Options:

A.  

Cancel that project and move on to a different Innovation Project with a higher chance of success.

B.  

Rush the new innovation to market to prove that the original experiment results were wrong.

C.  

Kill the project and terminate the team working on it.

D.  

Kick off an iterative investigation into why it failed and how to make it work, at whatever cost.

Discussion 0
Questions 50

In the fourth step in the GInI Breakthrough Innovation Method—Synthesis and Capture—teams conceptually define and document the details around any number of new solution concepts, including any feature mixes they require.

Select one correct answer from the list:

Options:

A.  

New value propositions, including any market niches they are aimed at

B.  

New value models, including any technologies they rely on

C.  

New business models, including any regulatory approvals they require

D.  

New solution concepts, including any feature mixes they require

Discussion 0
Questions 51

If a new innovation is to be true to how it was originally conceived, the business cannot afford to fail in the Back End, as failure would mean ____ . This is why execution is so critically important.

Options:

A.  

utter collapse for the business

B.  

that all the time, effort, and expense it had invested in the prior stages was wasted

C.  

that the business ' Project Managers were incompetent

D.  

significant embarrassment in the marketplace

Discussion 0
Questions 52

The aim of ________________ is to collect feedback from a large number of respondents in order to reveal specific patterns in their responses that yield new insights for researchers.

Select one correct answer from the list

Options:

A.  

quantitative market research

B.  

design research

C.  

qualitative market research

D.  

user research

Discussion 0
Questions 53

Organizations should be aware that in the Evaluation process of Stage 3 of the GInI InMS, the confidence level around certain metrics can be low given how far out in time they are from the present, and thus a certain amount of subjectivity and judgment will be inherent in the process.

Select one correct answer from the list:

Options:

A.  

Guessing

B.  

Mostly unknowns

C.  

A certain amount of subjectivity and judgment

D.  

A certain amount of optimistic speculation

Discussion 0
Questions 54

To be productive, an Innovation Management System must have an effective Assimilation Process. That process will involve three activities, namely ____.

Options:

A.  

challenging, accumulating, and aggregating

B.  

provoking, picking, and clustering

C.  

mocking, choosing, and lumping

D.  

asking, gathering, and sorting

Discussion 0
Questions 55

Design Research allows us to deliver new innovations that are in harmony with what?

Options:

A.  

Both people’s internal physiology and their psychiatric abnormalities.

B.  

People’s most demanding expectations.

C.  

Both people’s physical bodies and their psychological capabilities.

D.  

People’s hopes, dreams, and aspirations.

Discussion 0
Questions 56

_____ are a lighter approach to Open Innovation where engagements are curated with SMEs, thus allowing a business to gain access to a wide variety of insights and learn critical information about a particular industry, market, technology, or business process.

Options:

A.  

Crowdsourcing Platforms

B.  

Open Innovation Brokerage Platforms

C.  

Cross-Industry Lateral Innovation Panels

D.  

Subject Matter Expert Platforms

Discussion 0
Questions 57

Good Innovation Teams - those populated with the right types of individuals - should be given what in their work?

Select one correct answer from the list

Options:

A.  

Latitude and autonomy.

B.  

Lots of opportunities to play and have fun.

C.  

Detailed instructions and clear guidance.

D.  

A strict, well-defined mandate with predefined plans.

Discussion 0
Questions 58

In driving their teams toward final confirmation and proof of a new innovation concept, the Project Leader must know what the most appropriate type of ________ is, and how to properly ________ these.

Options:

A.  

production process / plan

B.  

design / define

C.  

pilot / lead

D.  

research / guide

Discussion 0
Questions 59

Because “The Questioner” has a natural curiosity that drives them to ask lots of probing questions about a situation, they are usually best suited for which phase of innovation work?

Options:

A.  

The Mid Zone.

B.  

The Front End.

C.  

All phases.

D.  

The Back End.

Discussion 0
Questions 60

Transformative Innovations are so radically and new that they do what?

Options:

A.  

Transform society and how it operates.

B.  

Transform product attribute mixes.

C.  

Transform markets and how they buy.

D.  

Transform industries and how they operate.

Discussion 0
Questions 61

Stage 4 of the GIMI Innovation Management System is called ____ , and defines the business ' ____.

Options:

A.  

Structure / Innovation Framework

B.  

Initiation / Innovation Pipeline

C.  

Selection / Innovation Funnel

D.  

Capture / Innovation Dragnet

Discussion 0
Questions 62

_____ involves monitoring and staying abreast of currently emerging trends so that the business can understand how the innovations it is planning fit with evolving needs.

Options:

A.  

Trend Scouting

B.  

Trendcasting

C.  

Trend Watching

D.  

Scenario Planning

Discussion 0
Questions 63

The fifth step of the GInI Breakthrough Innovation Method is known as __________________, and is intended to give teams extended time in which to further develop select concepts.

Select one correct answer from the list

Options:

A.  

Germination and Election

B.  

Incubation and Selection

C.  

Gestation and Evaluation

D.  

Rumination and Appropriation

Discussion 0
Questions 64

Though __________ is often required, it can be costly. For that reason Innovation Teams must first try to use __________ as much as they can.

Select one correct answer from the list

Options:

A.  

Primary Research / Secondary Research

B.  

Deep Research / Shallow Research

C.  

Secondary Research / Primary Research

D.  

Initial Research / Follow-on Research

Discussion 0
Questions 65

In the Mid Zone of an innovation project, being able to develop a compelling business case for an opportunity with an accurate financial and strategic picture of it is important because such business cases get used by businesses for what?

Select one correct answer from the list:

Options:

A.  

Their strategic priority decision making—whether to continue investing in innovation or not

B.  

Their proceed/pivot decision gating—whether or not to believe the data the team is presenting

C.  

Their operational decision making—whether to launch the new innovation in one market versus a different one

D.  

Their go/no-go decision gating—whether or not to move forward with executing the project

Discussion 0
Questions 66

Projects in the Back End must ultimately take all of the upfront work done in the Front End and Mid Zone and, via a carefully managed development process, turn that into _______________.

Select one correct answer from the list

Options:

A.  

new insights the team can use to further refine its Innovation Intent.

B.  

a precision-engineered offering that performs better than any other competing offering on the market

C.  

a product or service design that in theory should be able to deliver on its Innovation Intent

D.  

a well-designed product or service that delivers on its Innovation Intent

Discussion 0
Questions 67

The Brainstorming Facilitator must establish what if they are to have an effective brainstorming session?

Options:

A.  

Rules of order

B.  

Rules of engagement

C.  

Terms of acceptance

D.  

Laws of conformance

Discussion 0
Questions 68

Innovation Managers serve as the business ' ____ in driving their innovation program.

Options:

A.  

only real hope

B.  

first line of leadership

C.  

point of accountability

D.  

second-tier fallback

Discussion 0
Questions 69

Build to Compare is one of the 12 Purposes of Prototyping in which we build prototypes to undertake comparative benchmarking between proposed new solutions and existing solutions, so that we can figure out how to solve our customer’s problem better.

Select one correct answer from the list:

Options:

A.  

Build to Empathize

B.  

Build to Decide

C.  

Build to Learn

D.  

Build to Compare

Discussion 0
Questions 70

________ is one of the 12 Purposes of Prototyping in which we build prototypes to test hypotheses about the customer and their situation/problem.

Options:

A.  

Build to Think

B.  

Build to Empathize

C.  

Build to Learn

D.  

Build to Clarify

Discussion 0
Questions 71

A key use of research in Needfinding work is for engaging potential customers, which is done using various forms of ______, or in the office using methods such as ______. Both can bring useful insights into the Needfinding discussion.

Options:

A.  

insights mining / Maverick Panels

B.  

secondary research / primary research

C.  

market analysis / online surveys

D.  

fieldwork / Focus Groups

Discussion 0
Questions 72

_____ is a useful tool for helping a business understand the forces at play in the world and the different ways these forces may play out and interact to shape their future reality.

Options:

A.  

Porter’s 5 Forces

B.  

Scenario Planning

C.  

Strategic Planning

D.  

Trendcasting

Discussion 0
Questions 73

A Core Innovation Team is a special dedicated team whose sole job is to carry out _____ in the business, doing so one at a time to ensure focus.

Options:

A.  

process-improvement initiatives

B.  

innovation projects

C.  

design and branding studies

D.  

research studies

Discussion 0