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Salesforce Certified Strategy Designer Exam Question and Answers

Salesforce Certified Strategy Designer Exam

Last Update May 18, 2024
Total Questions : 153

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Questions 1

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery.

Which method should the strategy designer use to help stakeholders decide which ideas to build-

Options:

A.  

Priority matrix

B.  

Data analysis

C.  

Design critique

Discussion 0
Questions 2

Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger.

What should their strategy designer explore to increase market share?

Options:

A.  

Deepening customer engagement

B.  

Diversifying product offerings

C.  

Reinvesting in existing products

Discussion 0
Questions 3

An insurance company has a calc banding process that involves multiple team members,

different departments, and many disparate systems

Which Salesforce automation tool should a strategy designer recommend to improve business

process efficiency?

Options:

A.  

Financial

B.  

MuleSoft

C.  

Services Cloud

Discussion 0
Questions 4

Cloud Kicks has released a wearable device for athletes but struggles to find product market fit. The design team begins an initiative to better understand user needs and improve the device.

What should the strategy designer do to engage with internal stakeholders invested in the project?

Options:

A.  

Assign specific tasks to each stakeholder so they each add something important to the project,

B.  

Survey stakeholders for insights and ideas, as their diverse perspectives are likely to uncover unmet needs.

C.  

Align stakeholders on what success for the looks like and throughout the project,

Discussion 0
Questions 5

A cross-disciplinary design team is looking at an affinity map of insights.

Which question should the team use to prioritize and turn them into design opportunities?

Options:

A.  

What constraints would we have to overcome?

B.  

Why is this insight valuable?

C.  

Do we have the capability to develop this?

Discussion 0
Questions 6

In an effort to increase revenue, the Cloud Kicks design team proposes creating a new ecommerce tool where customers can easily search for products and access a bot that makes personalized recommendations. The team knows the cost to implement this new experience is significant.

Which tool should the team use to justify the strategy7

Options:

A.  

Business model canvas

B.  

Criteria scorecard

C.  

Prioritization matrix

Discussion 0
Questions 7

A design team is working on the challenge: “How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?"

Which bot metrics should the strategy designer suggest to assess the impact of their work?

Options:

A.  

Customer satisfaction rate

B.  

Total conversations

C.  

Human takeover rate

Discussion 0
Questions 8

During requirements discovery for a new mobile app for Cloud Kicks, different business

units are proposing conflicting requirements for some of the key use cases. which methodology

should be used to resolve conflicts and promote consensus?

Options:

A.  

Journey Mapping

B.  

SWOT Analysis

C.  

Prioritization Matrix

Discussion 0
Questions 9

Cloud Kicks (CK) designs innovative footwear for site athletes. Manufacturing the footwear

is possible but expensive.

What should CK focus testing efforts on to determine whether to produce at scale?

Options:

A.  

Novelty, privacy, and potential to go viral

B.  

Competitive advantage, impact, and own ability

C.  

Desirability, viability, and feasibility

Discussion 0
Questions 10

A startup company that develops machine learning tools that track the performance of

carbon dioxide and wants enforce perception validity of its data. The company starts by developing a

need statement and a challenge statement.

What is the communality between the two statements?

Options:

A.  

Both are solution free statements

B.  

Both are tactics intended to solve problem

C.  

Both explain the scope of possible solution.

Discussion 0
Questions 11

Cloud Kicks (CK) has gone through a comprehensive redesign of its internal sales process to better embed it into the capabilities of Sales Cloud. CK's executive stakeholders are concerned there will be limited adoption by the sales team, as Sales Cloud is too new to them and their processes were mostly based on guided documents within Excel.

Which approach should the strategy designer recommend to aid the sales team in onboarding to Sales Cloud?

Options:

A.  

Sync an Excel file with Salesforce Connect.

B.  

Use In-App Guidance and invest in change management.

C.  

Customize Sales Cloud to mimic existing sales process.

Discussion 0
Questions 12

Cloud Kicks wants to start providing coupons to its digital consumers.

In addition to Marketing Cloud, which product should be recommended?

Options:

A.  

B2C Commerce

B.  

Revenue Cloud

C.  

Service Cloud

Discussion 0
Questions 13

A strategy designer at Cloud Kicks conducted a series of interviews with business

stakeholders and customers to gain insights into existing customer support operations and wrote the

design challenge statement. which option reflects the format of the design challenge statement?

Options:

A.  

As a user, I want to see trending support resources upon the first login to customer support so I

can save my time.

B.  

How might we save our existing customers time by preemptively serving the info they need to

deflect the customer support calls?

C.  

Unify platforms and centralize support operations to save customers time and reduce business

costs.

Discussion 0
Questions 14

A consumer healthcare startup wants to collect data on patients' symptoms over time, and

plans to research how to monetize this data.

How should a strategy designer counsel leadership in consideration of ethical implications for both

the company and its patients?

Options:

A.  

Perform user research with patients to understand their level of comfort of data being shared for

monetization.

B.  

Facilitate a Consequence Scanning workshop before proceeding with any further investment.

C.  

Research similar healthcare organizations about how they are monetizing patient data

Discussion 0
Questions 15

Cloud Kicks (CK) wants to make sure its customers understand the ion between its prod and its goal of sustainable manufacturing.

CK initiates a project to integrate sustainable messaging into its commerce experience,

What should the strategy designer use to ensure the new sustainability messaging is desirable to customers?

Options:

A.  

Journey mapping

B.  

Customer interviews

C.  

Content strategy

Discussion 0
Questions 16

A strategy designer is presenting the results of a design sprint including sketches of new concepts for an upcoming release. Several business stakeholders were not aligned on the priorities driving the design sprint outcomes and spent the meeting arguing about new directions in which they would like to take the product.

What should the strategy designer do to gain alignment?

Options:

A.  

Refine the ideas to a higher fidelity so the stakeholders get a better sense of the vision,

B.  

Share research insights to build a deeper understanding and urgency around the problems to solve.

C.  

Add the stakeholders’ ideas and agree to pursue both; it is more important to keep the peace on the team.

Discussion 0
Questions 17

A strategy designer is working with a product team to reach more diverse audiences.

How should the designer make a case for ensuring all future releases meet accessibility standards7

Options:

A.  

Evaluate competitors' accessibility standards.

B.  

Focus rationale on how refactoring later is more expensive.

C.  

Plot accessibility standards against impact and difficulty.

Discussion 0
Questions 18

A project team at Cloud Kicks is under pressure to solve customer supply chain issues across multiple locations. The strategy designer proposes they do some analogous research.

What should the team look to study?

Options:

A.  

An organization outside of their industry that has solved unique but similar problems

B.  

A creative setting outside of their office that provides more inspiration and activity

C.  

complex system that their customers have experienced navigating successfully.

Discussion 0
Questions 19

A strategy designer and a UX team have recently workshopped and developed a plan around the team's purpose and how they will align with the rest of the organization's goals and objectives.

Which alignment and accountability document should be used after this workshop to bring the plan to reality?

Options:

A.  

V2MOM

B.  

RACI

C.  

UX vision

Discussion 0
Questions 20

Cloud Kicks (CK) is creating a loyalty program to deepen the engagement of its customers. CK has arrived at a concept that meets its brief, but the developer remains skeptical.

Which approach should the strategy designer take to get the developer's support?

Options:

A.  

Persuade the developer's boss and product manager to lend their support to the project, and the developer will likely come around.

B.  

Invite the developer to do their own research and come up with alternate potential solutions that meet the brief.

C.  

Create a persuasive story about the concept focusing on what the developer cares about and using their language.

Discussion 0
Questions 21

Claud Kicks (CK) wants to launch a new application that change the processes and operating

procedures within the organization propose a rollout of the new application, CK's design team plans

on building and testing a Minimum Viable Product (MVP).

Which outcome should the team focus on when defining the MVP?

Options:

A.  

Testing an outline of all features and possibilities of the product.

B.  

Validating or invalidating the essential features of the product.

C.  

Assessing essential features of the product with a large group of users.

Discussion 0
Questions 22

The strategy designer is creating a new loyalty program for Cloud Kicks and wants to map the key people who may influence or be impacted by the program.

Which mapping process should the designer use to achieve this goal?

Options:

A.  

Journey Mapping

B.  

Service Mapping

C.  

Ecosystem Mapping

Discussion 0
Questions 23

A strategy designer is working on a project with budget constraints. Many of the variables

and decisions are unclear in the early stages of design What should be their approach in terms of

bringing skills and talent?

Options:

A.  

Define additional leads for each functional area.

B.  

Staff heavily from the development phase until the go to market phase.

C.  

Bring in team members with strong problem solving skills.

Discussion 0
Questions 24

A strategy designer has noticed that stakeholder perspectives often take a features-first mindset when discussing the problem space and user insights.

Which co-creation approach should help stakeholders shift to a users-first mindset before discussing solutions?

Options:

A.  

Process Mapping Workshop

B.  

Prioritization Workshop

C.  

Empathy Workshop

Discussion 0
Questions 25

A strategy designer at Cloud Kicks leads a development team whose stakeholders are

notorious for misunderstanding and undervaluing research-driven UX design.

Which approach should the designer propose to increase the desire for research-driven decisions?

Options:

A.  

Create high-fidelity prototypes to gain design buy-in.

B.  

Strictly align to stakeholders' business requirements.

C.  

Align UX research goals with stakeholders' goals

Discussion 0
Questions 26

A design team presents their vision for a new product, and their executive team has some fundamental questions about how the product strategy will drive business outcomes.

What should the strategy designer do to address these concerns?

Options:

A.  

Collect feedback and use it to define constraints for a new co-creation activity with stakeholders.

B.  

Share stories from research that show the design team understands the customers' needs.

C.  

Provide a breakdown of the strategy, linking features with consumer benefits and outcomes.

Discussion 0
Questions 27

Claud Kicks (CK) has launched a new online store with special emphasis on improving user

experience.

Which metric should be used to measure user experience improvements achieved as on outcome of

the redesign?

Options:

A.  

Increased transaction volume

B.  

Net Adoption Score (NAS)

C.  

Customer Satisfaction Score (CSAT)

Discussion 0
Questions 28

At a 15-person stakeholder workshop, the Cloud Kicks’ design team shared three strategic opportunities and discussed the insights that led to them. They were well-received, and the leaders looked pleased. The design team then led a brainstorm on each opportunity.

What is the reason the strategy designer should recommend dot voting at this point?

Options:

A.  

Dot voting is the fastest way to prioritize and make decisions.

B.  

Dot voting focuses conversation on a few ideas with the most importance to the group,

C.  

Dot voting lets everyone know what the leaders believe to be the right answers.

Discussion 0
Questions 29

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

Options:

A.  

Invite stakeholders as optional to all design team reviews.

B.  

Create teambuilding events with stakeholders to build trust.

C.  

Orient around outcomes that matter to stakeholders.

Discussion 0
Questions 30

A strategy designer is hired to help service agents pool their shared knowledge, see the

bigger picture, and understand what may be causing poor and disjointed support experiences, and

where other pain points and opportunities may lie. Which method of co-design workshop should be

used?

Options:

A.  

Ideation

B.  

Prototyping

C.  

Journey mapping

Discussion 0
Questions 31

At a project kickoff, a stakeholder shared the hypothesis that the price point was the reason their product was failing in the market. But when the design team conducted qualitative research, they learned that customers wanted an entirely different type of product.

How should the design team present this information knowing they would challenge a stakeholder's hypothesis?

Options:

A.  

In a walking deck with video clips from research sessions

B.  

In a 'How Might We" statement to encourage new ideas

C.  

In an insights workshop with plenty of time for group discussion

Discussion 0
Questions 32

The strategy designer at Cloud Kicks is using a How Might We statement to frame their

design challenge.

What should they do to test their statement to ensure it successfully guides their design process?

Options:

A.  

Use rapid ideation with project team

B.  

Test the statement with end users.

C.  

Launch an online survey

Discussion 0
Questions 33

A project team led by a strategy designer has just facilitated 3 weeks of user research.

What should thev do to identify kev insights?

Options:

A.  

Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders.

B.  

Ask each team member to create insights based on their expertise and support with collected quotes.

C.  

As a team, spend time affinity mapping, spotting patterns, and surfacing surprises.

Discussion 0
Questions 34

Cloud Kicks has envisioned an omnichannel experience for its customers that lets them seamlessly move across devices and select from multiple communication channels when reaching out to the company. The strategy designer creates a go-to-market (GTM) strategy for this concept.

What is a core component of a successful GTM strategy?

Options:

A.  

Test-driven development

B.  

Product value proposition

C.  

Digital marketing plan

Discussion 0
Questions 35

Cloud Kicks wants to create a loyalty program to deepen the engagement of its customers.

When evaluating ideas for this program, which criteria should strategy designers use?

Options:

A.  

Desirability, viability, and feasibility

B.  

Novelty, privacy, and

C.  

Competitive advantage, impact, and own ability

Discussion 0
Questions 36

The strategy designer at Cloud Kicks has worked with the development team to create a

cross-cloud 360 prototype based on a concept to create a better customer experience and help dive

revenue.

What should the designer produce to get buy-in from the business stakeholders?

Options:

A.  

Business user flow and journey map

B.  

Business case and roadmap

C.  

Business metrics and ROI map

Discussion 0
Questions 37

A job listing company has launched a campaign around the adoption of its social app for

professional networking.

What should the team measure to gain the most trustworthy perspective and discourage artificially

increasing (or "hacking") the company success metrics?

Options:

A.  

Number of times a user opens the app per day

B.  

New account activations

C.  

New connections made between users

Discussion 0
Questions 38

Cloud Kicks (CK) has just added sustainability as a corporate value. CK has assigned a strategy

designer to partner with the manufacturing team to look for opportunities to improve on its

sustainability goals.

What should the designer do to build and rationalize a case with this new team?

Options:

A.  

Meet with the manufacturing team and give them feasible solutions.

B.  

Analyze internal systems through the lens of environmental risk.

C.  

Present research on climate change to the manufacturing team

Discussion 0
Questions 39

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company.

How could a kickoff meeting help align the project team before they begin working together?

Options:

A.  

Create a social contract and promote a detailed plan for how to execute on the new teams charter.

B.  

Outline chain of command and set ground rules for how to properly execute design thinking methodologies.

C.  

Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations.

Discussion 0
Questions 40

Cloud Kicks (CK) has developed a successful commerce solution for its customers in the

health space o creation of an artificial intelligence (AI)-based recommendation engine. There are

privacy concerns.

What should a strategy designer suggest that would provide a focus on AI concerns?

Options:

A.  

Publish a publicly accessible set of ethical principles and guides

B.  

Create a focus group among internal stakeholders to advocate consideration of bias.

C.  

Evaluate multiple AI vendors with commerce solutions that must be ethical.

Discussion 0
Questions 41

Cloud Kicks (CK) is a company of operational excellence However, CK has a hard time

bringing innovative ideas to market, because investing In unproven tactics seems risky to its leaders

who are used to making decisions based on metrics.

Which approach should a strategy designer take when presenting a new product vision to this group?

Options:

A.  

Run qualitative user research on the product vision and share key feedback with stakeholders.

B.  

Conduct a competitive analysis of other products in the same market as the product vision.

C.  

Identify the biggest questions about the product vision and collect data on prototypes.

Discussion 0
Questions 42

Cloud Kicks (CK) is launching a new online store and wants to get a better understanding of its

market wants and needs to create compelling customer experience. CK's strategy designer

recommends utilizing the Jobs to Be Gone framework.

What are the core principles of the Jobs to Be Gone framework?

Options:

A.  

Customer-centric, Effective Communication, Organizational Strategy, Success Criteria

B.  

Customer-centric, Values driven, Flexible, Revenue focused

C.  

Customer-centric, Solution Agnostic, Stabile Over Time, Measurable Outcomes

Discussion 0
Questions 43

While conceptualizing a new footwear line, the design team gained feedback that both

employees and consumers are seeking more sustainable products. Leaders need more rationale to

justify the investment.

Which values-based design principle should be used to reinforce this feedback?

Options:

A.  

Create products from recycled materials.

B.  

Use energy from renewable resources.

C.  

Focus on creating enduring advantage

Discussion 0
Questions 44

A strategy designer is working with a group of developers who have yet to buy into the team

design process.

What should the strategy designer to do to engage them more?

Options:

A.  

Conduct interviews with developers to gather insights on process approaches.

B.  

Invite the developers to lead the conversation for synthesis and persona development.

C.  

Facilitate a workshop on ideating and sketching with the core team members.

Discussion 0
Questions 45

Poll results reveal consumers would like to be future-ready through more inclusive products and experiences.

What should the strategy designer intentionally do to drive this outcome7

Options:

A.  

Design with exclusion experts.

B.  

Increase the design timeline.

C.  

Set customer acquisition targets for diverse audiences.

Discussion 0