What is BUILD THEN SHIR hope hypothesis was correct 1. very costly if wrong?

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Observation gives designers the opportunity to develop_________________to better identify needs and ultimately develop solutions, which is an excellent way of seeing the world differently in order to capitalize on needs

the competition hasn't yet taken the time to recognize.

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IDEOlooks on the design-thinking process as a system of____________________, rather than a linear, predictive approach where organizations determine the goals they need to achieve and look for the resources to

enable them to reach their goals.

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What gets you to the root of the problem and builds optimism for both problem finding and problem solving?

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Those companies that succeed in identifying and satisfyingthe needs of customers have a better chance of gaining that all-important________________________________________.

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During the__________________________phase, ideas generated through the ideationprocess are transformed into concrete ideas.

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_____________________________is also relevant to the implementation phase, asit involves acting in order to learn, trying something new, learning from the attempt, and building that learning into the next iteration.

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The "why" behind something.

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What are the 3 steps to interviewing?

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Observe,listen, and ask why? Find the "human problems" and fall in love with them. Understanding users is how we make solutions they want and will use.

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What is the essence of design thinking?

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How do we become successful design thinkers? What is the first step?

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