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Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214) Question and Answers

Marketing Cloud Advanced Cross Channel Accredited Professional (AP-214)

Last Update Oct 20, 2025
Total Questions : 102

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Questions 1

What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Options:

A.  

Workspace Shared Notes

B.  

Publish Macros

C.  

Individually

D.  

Post Approvals

Discussion 0
Questions 2

What is true about contact data and journey data.

Options:

A.  

Journey data is static and contact data is updated data.

B.  

Contact data is static and journey data is updated data

Discussion 0
Questions 3

Which three statements are true of Einstein Messaging insights (EMI)?

Choose 3 answers

Options:

A.  

EMI detects how quickly the message was read

B.  

EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends

C.  

EMI detects anomalies and unexpectedly low or high values andgenerates insights

D.  

EMI analyzes both batch and journey builder sends

E.  

EMI pre-determines the percentage of subscribers that will unsubscribe

Discussion 0
Questions 4

Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

Options:

A.  

So that even devices with Push Notifications turned off can receive messages triggered by the beacons

B.  

They should always be set to High Transmit Power setting

C.  

It prevents both the produce message and the deli message from being triggered in both places

D.  

So that even devices with Bluetooth turned off can receive messages triggered by the beacons

Discussion 0
Questions 5

What three statements are true regao1kr«c; Einstein Engagement Frequency (EEF)?

Choose3 answers

Options:

A.  

EEF analyzes 360 days of historical data to determine the right frequency of communication.

B.  

EEFfrequency analyzes 180 days of historical data to determine the right frequency of communication.

C.  

EEF helps marketers determine the datanumber of emails to send to individual subscribers of an organization, reducing the unsubscribesthat result from email fatigue.

D.  

EEFuses only commercial send data.Transactional sends are not considered in modeling.

E.  

Salesforce trains eachcustomer's model using only thatcustomer's data.

Discussion 0
Questions 6

How does Interaction Studio unify anonymous and known identities?

Options:

A.  

Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity

B.  

Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

C.  

Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources

D.  

Interaction Studio uses third party software to match anonymous and known identities

Discussion 0
Questions 7

Which three features are supported in MC Advertising Studio?

Options:

A.  

LinkedIn company matching

B.  

Tiktok user matching

C.  

Myspace user matching

D.  

Facebook advanced match

E.  

Linkedin user matching

Discussion 0
Questions 8

How can Distributed Marketing messages be configured to use approval workflows?

Options:

A.  

It uses the standard Salesforce Approval Process feature to route content through manual approvals.

B.  

Therearecurrently no approval workflows available.

C.  

A customer support case needs to be opened to enable the functionality.

D.  

All DM sends need to enable the‘’workflow active' settingwithin the message template.

Discussion 0
Questions 9

What is the difference between an in-app message and an inbox message?

Options:

A.  

An inbox message is plain text, whereas an in-app message can be populated by a CloudPage

B.  

An inbox message shows only one time to the user, where-as an in-app message keeps getting shown until its expiry date.

C.  

An inbox message only works on iOS, but in-app messages work on both iOS and Android

D.  

An inbox message is sent to an inbox that's part of user's mobile app, and stays in the user's inbox for a specified time, whereas an in-app message displays to the user only one time.

Discussion 0
Questions 10

What three reasons explain why an SMS message may fail to reach a mobile device?

Options:

A.  

The mobile device is powered off

B.  

The number used to send the SMS was a landline

C.  

The user is out of range of cellular networks

D.  

The user is currently on a call.

E.  

The mobile device has a low battery.

Discussion 0
Questions 11

What is the primary function of Einstein Copy Insights?

Options:

A.  

Give insight on Email message copy to understand which text is resonating with Contacts

B.  

Analyze the subject lines to uncover insights and optimize email engagement

C.  

Recommend best copy for web content for blogs, articles, etc.

D.  

Drive higher Mobile App engagement through optimized Push message copy

Discussion 0
Questions 12

What is true about SMS keywords other than HELP and STOP?

Options:

A.  

keywords in parent business unit are automatically available to all child business units

B.  

keywords in child business unit can be shared between other child business units

C.  

keywords in parent or child business unit are available only in that business unit

D.  

keywords in parent business unit can be shared to any child business units

Discussion 0
Questions 13

Which social network(s) support lead capture in Ad Studio?

Options:

A.  

Linkedin 2%

B.  

Instagram

C.  

Facebook

D.  

Twitter

E.  

Google Adwords

Discussion 0
Questions 14

How often are the Einstein Engagement Scoring scores updated for Email?

Options:

A.  

Daily

B.  

Hourly

C.  

Weekly

D.  

Monthly

Discussion 0
Questions 15

How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

Options:

A.  

Orchestration

B.  

Data aggregation

C.  

Unified customer profile

Discussion 0
Questions 16

On which social channel can users create ad audiences?

Options:

A.  

Houzz

B.  

Tiktok

C.  

Instagram

D.  

Twitter (X)

Discussion 0
Questions 17

Which user role can beused to set up single sign-on in Social Studio?

Options:

A.  

Full User

B.  

Editor

C.  

Super User

D.  

Environment Owner

Discussion 0
Questions 18

In which place can the facebook ad campaign be viewed when created in ad studio?

Options:

A.  

Facebook testing environment

B.  

JourneyBuilder

C.  

Facebook Business Manager

D.  

Harkebing Cloud Setup

Discussion 0
Questions 19

You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

Options:

A.  

Some automation activity is using the inbox message

B.  

The message is already scheduled/active

C.  

The message has already been sent. (once started to send cannot mark as inactive)

Discussion 0
Questions 20

Which three types of recommendations are supported by Einstein Web Recommendations?

Choose 3 answers

Options:

A.  

Product

B.  

Content

C.  

Banner

D.  

Operating System

E.  

Brower

Discussion 0
Questions 21

How often are Einstein Engagement Scores updated?

Options:

A.  

Every day

B.  

Every day for mobile, every week for email.

C.  

Every hour

D.  

Every day for email, every week for mobile.

Discussion 0
Questions 22

Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?

Choose 2 answers

Options:

A.  

Google360 Tracking Code

B.  

Triggers

C.  

Collect Tracking Code

D.  

Catalog

E.  

Data Extensions

Discussion 0
Questions 23

What are two ways to use Marketing Cloud Connect (MCC) and Journey Builder together to create a Welcome Journey for new contacts in Sales Cloud?

Options:

A.  

Use a Sales Cloud Journey Builder entry source to inject new Contact records directly into Journey Builder.

B.  

Create an API integration from custom eCommerce platform directly to JB for new Contacts. Use EmallAddress as the SubscriberKey.

C.  

Create an API integration from custom eCommerce platform directly to Sales Cloud for new Contacts.

D.  

Use a query activity to identify new records in the Contact Synchronized Data Extension, write results to new sendable DE, and schedule an automation to inject every 15 minutes.

Discussion 0
Questions 24

How are profiles merged In IS:

Options:

A.  

Once a day

B.  

Probabilistic matching

C.  

Deterministic matching on matched identities

Discussion 0
Questions 25

Which two concepts are types of Journeys?

Choose 2 answers

Options:

A.  

Promotional

B.  

Single-send

C.  

Multi-step

D.  

Triggered

Discussion 0
Questions 26

28, Whit are the functionalities of ad studio. Select multiple.

Options:

A.  

facebook advanced match.

B.  

linkedin user match.

C.  

Iinkedin Company match.

D.  

tiktok user match.Ez

E.  

myspace user match.

Discussion 0
Questions 27

What Einstein functionality makes predictions for email only?

Options:

A.  

Einstein Scoring

B.  

Einstein Copy Insights

C.  

Einstein Engagement Frequency

D.  

Send Time Optimization

Discussion 0
Questions 28

What is true about Einstein engagement frequency (EEF). Select 3

Options:

A.  

EEF uses only commercial send data not transactional

B.  

The model uses data available only in your account

C.  

Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue. email fatigue.

D.  

It uses last ISO days engagement data

Discussion 0