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Adobe Real-time CDP Technical Practitioner Question and Answers

Adobe Real-time CDP Technical Practitioner

Last Update May 1, 2024
Total Questions : 34

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Questions 1

A customer brings in their data from CRM and Data Lake sources daily through Adobe Experience Platform Sources. Which Segmentation(s) evaluation is allowed?

Options:

A.  

Batch Evaluation

B.  

Streaming Evaluation

C.  

Batch and Streaming Evaluation

Discussion 0
Questions 2

A destination segment export is set up to send data to an email provider with the default file name. The receiving team asks for the file name to be modified to be more descriptive.

Which three options can the engineer add? (Choose three.)

Options:

A.  

Date and Time

B.  

Counter Variable

C.  

Custom Text

D.  

Data Attribute

E.  

Segment Name

Discussion 0
Questions 3

Which three menu options can be used to validate and monitor a destination? (Choose three.)

Options:

A.  

Systems View

B.  

Catalog

C.  

Overview

D.  

Browse

E.  

Services

Discussion 0
Questions 4

A marketer for a telecommunication company is designing a campaign for their existing customers to upgrade to the latest smartphone device. The marketer also does not want to annoy customers who have already upgraded or have not opted in for email.

Which attributes should be used to meet the requirement?

Options:

A.  

hasUpgraded=false AND emailOptln=true

B.  

hasUpgraded=True OR emailOptln=true

C.  

hasUpgraded=true AND emailOptln=false

Discussion 0
Questions 5

A retailer wants to create a segment of existing customers who have browsed the website in the past hour. The web activity is being sourced from Adobe Analytics in real-time streaming, and the customer list comes daily as batch from the CRM system.

Which segment should the engineer create to evaluate streaming?

Options:

A.  

A segment that includes all customers and any customer whose last web activity Is older than 1 hour ago

B.  

A segment that only looks at the Adobe Analytics data source

C.  

A segment based on the Adobe Analytics data source and using membership in a Customer segment

Discussion 0
Questions 6

A company launches a Facebook campaign with a custom landing page that was supposed to give a $50 voucher to customers who order within 2 hours of clicking on the link. The web developers forgot to add the tracking code to the checkout process, so the company does not know who ordered from the Facebook campaign-How should an engineer create the segment?

Options:

A.  

Aggregation functions

B.  

Analytical functions

C.  

Count functions

Discussion 0
Questions 7

A real-time CDP Email destination requires a hashed email address as part of the File export. The Profile is set up with an email address in plaintext.

Which selection should the engineer choose to set up the destination?

Options:

A.  

Apply transformation

B.  

Pre encrypt data

C.  

Map to Email

Discussion 0
Questions 8

A company collects customer mobile numbers into AEP from multiple sources. One of the sources does not provide reliable data. The company will only use the unreliable data source as a backup source.

Which AEP feature should be used to meet this requirement?

Options:

A.  

Union schema

B.  

Identity namespace

C.  

Merge policy

Discussion 0
Questions 9

After mapping a segment to an external destination, the user notices in the dataflow run tab that some of the identities have been excluded.

What are two things that could cause this issue? (Choose two.)

Options:

A.  

Some identities were not recognized by the destination

B.  

Some identities were missing attributes

C.  

Some identities were not enabled for activation

D.  

Some identities were not meeting consent policies

Discussion 0
Questions 10

A financial services company wants to create a segment based on all people who have spent more than $400 on their credit card in the last 48 hours.

Which segment building block should be used to create this segment?

Options:

A.  

A transaction event

B.  

Credit card spent attribute

C.  

An aggregate of transaction events

D.  

A pre-existing audience of credit card spenders

Discussion 0