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Adobe Marketo Engage Professional Question and Answers

Adobe Marketo Engage Professional

Last Update Sep 13, 2025
Total Questions : 55

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Questions 1

Which token would a marketer use to include a unique access URL in a webinar confirmation email?

Options:

A.  

{{my.member URL}}

B.  

{{member webinar url}}

C.  

{{lead.webinar url}}

Discussion 0
Questions 2

Which option must first be approved in order to create dynamic content?

Options:

A.  

Landing page

B.  

Email

C.  

Segmentation

Discussion 0
Questions 3

How would a marketer ensure that all subscribers receive an auto-responder email?

Options:

A.  

Mark the email as operational to bypass Unsubscribed / Marketing Suspended.

B.  

Change the subscribers' Unsubscribed / Marketing Suspended status in the Database so they receive the auto-responder email

C.  

Mark the auto-responder email as Unsubscribed / Marketing Suspended.

Discussion 0
Questions 4

Which effect does a paused cadence have on a member of a live Engagement Program?

Options:

A.  

The paused member will be removed from the Engagement Program.

B.  

The paused member will not receive activated content in the next cast

C.  

The paused member will receive activated content in the next cast.

Discussion 0
Questions 5

In which two types of assets can Snippets be used? (Choose two.)

Options:

A.  

Emails

B.  

Landing pages

C.  

Forms

D.  

Reports

Discussion 0
Questions 6

A marketer is conducting an in-person seminar and needs to send invitation emails, collect registrations, and check people into the seminar upon arrival.

Which program type would the marketer use to build this seminar?

Options:

A.  

Email

B.  

Default

C.  

Event

Discussion 0
Questions 7

Which type of Smart Campaign processes all qualified people at once?

Options:

A.  

Trigger

B.  

Drip

C.  

Batch

Discussion 0
Questions 8

A marketer decides to change the qualification rules for a Smart Campaign so that a person can go through the flow every time.

How would the marketer make this change?

Options:

A.  

Schedule tab > Edit Settings > Block non-operational emails

B.  

Setup tab > Edit Settings > Every time

C.  

Schedule tab > Edit Settings > Every time

Discussion 0
Questions 9

What is the relationship between triggers and filters in a Smart Campaign?

Options:

A.  

All triggers OR the filter criteria must be met for the person to qualify for the Smart Campaign.

B.  

Any triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign

C.  

All triggers AND the filter criteria must be met for the person to qualify for the Smart Campaign.

Discussion 0
Questions 10

A marketing manager launches an Email Program A/B Test with the test type of Whole Email. They follow best practices when selecting the winning criteria.

Based on Email Program A/B Test Dashboard, which variant is the winning version?

Options:

A.  

Variant

B.  

Variant A

C.  

Variant C

Discussion 0
Questions 11

A marketer builds a Default Program containing a form and a local Adobe Marketo Engage landing page. A new person fills out this form.

What are two ways this action would affect the person in Adobe Marketo Engage? (Choose two.)

Options:

A.  

The person would be considered Anonymous in the Database,

B.  

This program would be set as acquiring the new person.

C.  

The person's communication preferences would be automatically set.

D.  

The person would become a member of the program.

Discussion 0
Questions 12

A marketing manager wants to hide the Phone field on a global Adobe Marketo Engage form if the visitor has already submitted their phone number in the form on a previous visit.

Which form feature would be used to achieve this?

Options:

A.  

Progressive Profiling

B.  

Form Pre-filling

C.  

Input Masking

Discussion 0
Questions 13

In the Results tab of a Smart Campaign, what is the exported row limitation?

Options:

A.  

40,000

B.  

30.000

C.  

20,000

Discussion 0
Questions 14

A marketer clones a program with a local list containing more than 1000 members. What will happen to the list in the cloned program?

Options:

A.  

The list will be cloned, but it will be empty.

B.  

The list will be cloned with all its members.

C.  

The list will only contain 999 members.

Discussion 0
Questions 15

Which two image file types are accepted by Adobe Marketo Engage? (Choose two.)

Options:

A.  

.txt

B.  

.mP4

C.  

.jpg

D.  

.9if

Discussion 0
Questions 16

A marketer is adding multiple flow steps in a Smart Campaign.

How would the marketer make sure the flow steps are executed in the correct order?

Options:

A.  

The Adobe Marketo Engage automation process will make sure to execute the correct order.

B.  

Reorder the flow steps to ensure they are in the right sequence.

C.  

Flow steps need to be added in the correct order from the beginning as the order cannot be chabged

Discussion 0