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Adobe Campaign Standard Business Practitioner Question and Answers

Adobe Campaign Standard Business Practitioner

Last Update Apr 26, 2024
Total Questions : 90

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Questions 1

A workflow has a scheduler and default error management.

What happens if an error occurs during a run?

Options:

A.  

The scheduler starts another run at the next scheduled time and runs normally.

B.  

The scheduler does NOT start another run until the workflow is restarted.

C.  

The scheduler waits 24 hours before starting the next run based on the next scheduled time.

D.  

The scheduler starts another run at the next scheduled time and the run stops at the activity that had an error previously.

Discussion 0
Questions 2

From which screen on the client should the Business Practitioner approve the targeting of an email delivery in an email campaign?

Options:

A.  

from the Campaign Dashboard

B.  

None. You must open the mail and approve on the website

C.  

from the Approval Dashboard

D.  

from the Home Screen

Discussion 0
Questions 3

A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits, which email metric indicates the winning promotion theme?

Options:

A.  

Highest Click through rate

B.  

Lowest unsubscribe rate

C.  

Highest open rate

D.  

Lowest activity rate

Discussion 0
Questions 4

What is the purpose of setting an activity execution mode to 'Enable but do not execute'?

Options:

A.  

to skip the activity and continue workflow execution

B.  

to dynamically reconfigure the activity

C.  

to step into the activity and execute stepwise

D.  

to examine records coming into the activity

Discussion 0
Questions 5

In which scenario can a business practitioner save time when using a campaign template?

Options:

A.  

When using unique workflow logic

B.  

When using same workflow logic

C.  

When sending the same email delivery

D.  

When contacting the same address

Discussion 0
Questions 6

Which module(s) needs to be installed in order to be able to create Marketing Campaigns?

Options:

A.  

Marketing Campaigns (Campaign)

B.  

Marketing Resources

C.  

Central/Local Marketing (Distributed Marketing)

D.  

Campaign Optimization

Discussion 0
Questions 7

Which filtering dimension should a Practitioner use to identify responders in a cross-channel campaign?

Options:

A.  

tracking logs

B.  

exclusion logs

C.  

delivery logs

D.  

approval logs

Discussion 0
Questions 8

A query on recipients is added to a workflow. The query needs to be able to obtain the last three transactions

for each recipient.

Which method should be used to obtain this result?

Options:

A.  

In the complementary information section, add data of the type 'Data linked to the filtering dimension'.

B.  

In the complementary information section, add data of the type 'Data of the filtering dimension'.

C.  

In the advanced tab, add an Initialization Script.

D.  

Switch the targeting and filtering dimension and add aggregate columns to get the transactions.

Discussion 0
Questions 9

What type of workflow should be used to update the recipient schema from a weekly text file of mailing

address changes?

Options:

A.  

A technical workflow

B.  

A data workflow

C.  

A campaign workflow

D.  

A targeting workflow

Discussion 0
Questions 10

A Practitioner chooses the wrong parent folder for the Marketing Plan. How should the Practitioner correct the mistake?

Options:

A.  

delete the Marketing Plan and start over

B.  

edit the plan properties and select a different parent folder

C.  

drag and drop the Marketing Plan to a new folder

D.  

rename the parent folder

Discussion 0
Questions 11

An additional workflow is needed for a campaign. Which step should a campaign business practitioner take to meet this requirement?

Options:

A.  

Click the add new workflow icon from the targeting and workflow tabs

B.  

Add to the existing workflow instead of creating another workflow

C.  

Add additional workflows as a technical workflow and add a note to the campaign on where to find them

D.  

Create a new campaign because more than one workflow cannot be added

Discussion 0
Questions 12

How should a campaign business practitioner test that dynamic content in delivery displays properly?

Options:

A.  

Configure the delivery to enable a content control group

B.  

Configure the delivery to enable content approval

C.  

Configure the delivery content to include seeds

D.  

Configure the delivery to send a proof of each content version

Discussion 0
Questions 13

A Business Practitioner is starting delivery for two emails.

Which status and failure type combinations are possible in the Recipient Delivery logs for the two messages?

Options:

A.  

Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Not defined

B.  

Status: Sent. Failure Type: Not defined

Status: Pending. Failure Type: Unreachable

C.  

Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Unreachable

D.  

Status: Sent. Failure Type: Mailbox full

Status: Pending. Failure Type: Not defined

Discussion 0