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Adobe Analytics Business Practitioner Expert Question and Answers

Adobe Analytics Business Practitioner Expert

Last Update May 1, 2024
Total Questions : 50

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Questions 1

Consider the following eVar settings:

eVar #: 3

Name: Model Name

Allocation: Most Recent (Last)

Expire After: Visit

Type: Text String

Status: Enabled

An automotive company uses eVar3 to capture "Model Name" on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of "Unspecified".

What is causing this issue?

Options:

A.  

eVar3 is never set due to a tagging error in the page code.

B.  

The visits began on a page where eVar3 was not set.

C.  

There are too many unique values in eVar3.

Discussion 0
Questions 2

A bank client wants to understand usage of their mobile website by geographical region. The analytics team is tasked with creating segments to provide this data.

Why would the analytics team decide to use segment stacking in the Segment Builder?

Options:

A.  

It breaks a consolidated segment down into multiple granular segments.

B.  

It provides the ability to consolidate more granular segments into one combined segment.

C.  

It bypasses the limit on the number of segments per report.

Discussion 0
Questions 3

What is a valid use of a segment as a touchpoint in a Fallout Visualization?

Options:

A.  

Using a visitor-based segment as a touchpoint inside a visit-context Fallout Visualization

B.  

Using a visit-based segment as a touchpoint inside a visit-context Fallout Visualization

C.  

Using a visit-based segment as a touchpoint inside a visitor-context Fallout Visualization

Discussion 0
Questions 4

An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.

How would the analyst look to share out the dashboard broadly across the team?

Options:

A.  

Share a PDF at the time the report is completed to the client counterpart and the greater marketing team

B.  

Share Can Edit rights with the client counterpart and Can View rights with the entire marketing ® team

C.  

Share Can Edit rights with the client counterpart and Can Duplicate rights with the entire marketing team

Discussion 0
Questions 5

A user without administrator rights needs to share an important segment with a group of users in a Product Profile.

How would the segment be shared?

Options:

A.  

All users and Individual Users

B.  

Individual Users and Product Profile Group

C.  

All users, Product Profile Group, or Individual Users

Discussion 0
Questions 6

A stakeholder wishes to build a Freeform Table in Analysis Workspace that consists of a list of specific pages on the company website and the number of visits to them.

They are not able to find a page dimension item for an existing page that they are looking for.

What would be recommended?

Options:

A.  

Use the page dimension in a Freeform Table and change the workspace date range to "Last 180 ° days"

B.  

Scroll down to the bottom of the page dimension list in the left rail and select "Show Top Items ® From Last 6 Months"

C.  

Use the page dimension in a Freeform Table and use the custom date range "Last 6 Months"

Discussion 0
Questions 7

A user needs to share an important segment with a group of users in a Product Profile Group. Why can't a member of his Product Profile Group view the segment?

Options:

A.  

The user forgot to select "Make this segment public".

B.  

The user forgot to curate the Segment.

C.  

The user only selected "Make this segment public-.

Discussion 0