One of the records in the data sources files does not have the same number of columns as the header record. What will be the outcome of this file upload?

While auditing an Adobe Analytics implementation, an Architect discovers that reports built using the Marketing Channel dimension show a large proportion of "None'' visits.

Which two steps should be taken to diagnose the problem? (Choose two.)

While preparing for a new analytics implementation for a site, you begin conducting stakeholder interviews. Part of the conversation includes defining KPIs, including custom success events.

Which are two examples of custom success events on a site? (Choose two.)

A product was viewed on two different pages and was added to the cart from one of the pages. Below are the product syntax used for each page.

Page 1:

s.products = ";prod123;1;100;;evar2=merch_category1";

Page 2:

s.products = ";prod123;1;100;;evar2=merch_category2";

If the product was checked out and purchased for $100, how might revenue be attributed to eVar2 if merchandising is enabled? (Choose two.)

The Architect needs to collect a value in a prop to use it within pathing reports and an eVar so that the value can persist. The Architect also needs to reduce the size of the server call as much as possible.

Which method should the Architect use?

An Architect needs to track a site feature with a new eVar and make sure that the data is GDPR compliant. The Architect has already configured the new eVar in the Report Suite Admin panel. Which additional task should the Architect perform?

An Architect advises a site developer to embed the Adobe Launch script in the and to place the data layer before the closing tag of a web page.

During testing, an Adobe Analytics page view call fires successfully. Several Adobe variables are not defined in the call. The embedded Launch script and the data layer are implemented correctly per the Architect's specifications.

What should the Architect do to resolve the issue?

For internal search terms, a company wants to give credit to the original keyword used to find a product. On the first visit, a customer searches for "Mobile" and views the Nebulous Pro.

During the second visit, the customer refines this search to "5G Mobile" and views the Nebulous Pro again. The customer then purchases the Nebulous Pro for S200 on the third visit. The company wants "Mobile" to receive credit.

Which configurations should the Architect apply?

A customer launches a new checkout flow that includes all checkout steps in a Single Page Application.

The development team must be instructed on how to indicate when a user moves to the next step of the checkout flow so this information can be tracked in Adobe Analytics using Adobe Launch.

The customer wants to be able to report on each step of the checkout as different page views.

Which configuration of an Adobe Launch rule must the tagging engineer configure in Adobe Launch to meet these requirements?

A company has implemented Adobe Analytics and wants to add Adobe Audience Manager using server-side forwarding. The Analyst cannot see any data in Audience Manager.

Where should the Architect enable server-side forwarding?

A company wants to report on the internal search keywords and their contribution to the revenue.

The Architect instructs the developer to create the digitalData.search.keyword'' data object in the data layer so it can be

mapped to eVarl.

Which syntax should the Architect recommend?

A)

B)

C)

D)

An automobile manufacturer recently integrated Adobe Audience Manager (AAM) with Adobe Analytics.

The business wants to bring in multiple AAM segments inside analytics to associate other metrics with the AAM segments. Also, AAM needs analytics data to create first party traits.

Which configuration should be used to enable a two-way integration?

A company wants the Architect to design tracking for a new blog post sharing feature that the company will add to their existing blog pages. This feature allows the visitor to share blog posts to their own social accounts.

The company wants the ability to report on:

• The total number of times each blog post was shared from the site

• The total number of shares to each social network

• The social networks to which each blog post was shared

Which three variables should the Architect use? (Choose three.)

A company has an issue with some links on their site containing Personal Identifiable Information (Pll). For example, to access their account, users click a link that contains their first and last name.

Currently Activity Map is collecting the Pll contained in some of their links.

How should the Architect disable Activity Map?

A company has a website with many forms.

The company wants the ability to report on:

• Form errors per visit

• Form errors per form

• Successful form submissions

Which three variables should be used to meet these requirements? (Choose three.)