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CIW v5 E-Commerce Designer Question and Answers

CIW v5 E-Commerce Designer

Last Update May 14, 2024
Total Questions : 144

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Questions 1

Which of the following can help customers complete purchases more quickly?

Options:

A.  

Detailed descriptions of products

B.  

An RSS feed directing customers to a site blog

C.  

Product testimonials from other customers

D.  

A well-planned site hierarchy

Discussion 0
Questions 2

A customer has placed an online order. The order has been written to a database for processing and the customer's credit card has been charged. What is the last interaction with the customer during the order process?

Options:

A.  

Update the customer profile.

B.  

Send a confirmation e-mail message to the customer.

C.  

Redirect the customer to the home page.

D.  

Send a shipping notification via e-mail to the customer.

Discussion 0
Questions 3

You are logged on to a Windows system. You suspect a problem with your Oracle database, and want to view the pertinent information related to the problem. What log should you check?

Options:

A.  

Application log

B.  

Security log

C.  

Networking log

D.  

Error log

Discussion 0
Questions 4

Which of the following most completely describes a Sharable Content Object (SCO)?

Options:

A.  

An asset described by metadata

B.  

A system that centrally stores assets

C.  

A Rich Site Summary (RSS) that aggregates content

D.  

A Java applet or ActiveX control that aggregates and sequences data

Discussion 0
Questions 5

Marty included a banner ad for her online MP3 player store on a music download Web site. She found that 72 percent of users who visited the site via banner ad clickthrough became customers. Which of the following is the term for this percentage?

Options:

A.  

Exposure rate

B.  

Conversion rate

C.  

Purchase rate

D.  

Clickthrough rate

Discussion 0
Questions 6

Which of the following best describes an e-commerce transaction system?

Options:

A.  

It operates like an atomic reaction: One event sets off a series of events that quickly result in an explosion of activity.

B.  

It operates like the open-source community: Individuals will not use propriety solutions.

C.  

It operates like a chain: One broken link causes problems for the entire system.

D.  

It operates like a retail sales transaction: Personal interaction influences buying decisions.

Discussion 0
Questions 7

You need to enable SSL/TLS on a Web server for a virtual directory. You have just installed a signed digital certificate from a certificate authority. What is the next step you should take?

Options:

A.  

Place a copy of the certificate in the virtual directory as a hidden file.

B.  

Place the digital certificate in the Trusted Root Certification Authorities store.

C.  

Specify that you want to use SSL/TLS for the Web server's virtual directory.

D.  

Specify that you want to use the certificate to sign the virtual directory.

Discussion 0
Questions 8

Which of the following is most essential when setting a marketing goal for an e-commerce site?

Options:

A.  

The site must support efforts to improve customer service.

B.  

The site must conform to the latest technical standards.

C.  

The site must complement the company's direction.

D.  

The site must conform to the latest accessibility standards.

Discussion 0
Questions 9

The daily number of visitors to Cathy's site has increased by 600 percent and the current server configuration is beginning to drop requests. Cathy has decided to scale out the Web site by adding servers that will function as a server farm to host the company site. Adding servers in this way is known as:

Options:

A.  

fail-over.

B.  

clustering.

C.  

cloning.

D.  

scaling up.

Discussion 0
Questions 10

Which of the following are common elements of an e-commerce transaction system?

Options:

A.  

Employee incentive plans and credit-card payment services

B.  

Credit card payments and online payment services

C.  

Order tracking and customer referrer programs

D.  

Automatic restocking of goods and currency conversion

Discussion 0
Questions 11

The details of an e-commerce site order can be kept in memory, stored on the visitor's computer or stored on the Web server. This ability to remember the details of an order is known as:

Options:

A.  

filling the shopping cart.

B.  

persisting an order.

C.  

tracking an order.

D.  

profiling an order.

Discussion 0
Questions 12

Which of the following describes an effective target-marketing program for a company that sells kayak accessories to distributors?

Options:

A.  

Placing a banner advertisement on a third-party Web site that sells touring packages to the Caribbean

B.  

Placing a banner advertisement on a third-party Web site that sells kayaks to outdoor enthusiasts

C.  

Sending an e-mail advertisement to those who sell kayaks to outdoor enthusiasts

D.  

Sending an e-mail advertisement to everyone who has indicated an interest in outdoor activities

Discussion 0
Questions 13

What is the name of the electronic funds transfer (EFT) system governed by the United States and designed to provide the clearing of electronic payments between banks?

Options:

A.  

The Automated Clearing House (ACH) network

B.  

The National Clearing House (NCH) network

C.  

The Originating Depository Financial Institution (ODFI)

D.  

The Receiving Depository Financial Institution (RDFI)

Discussion 0
Questions 14

Maggie is developing a site that allows purchases to be made online. What technology should she use to enable security measures on this site?

Options:

A.  

SSL

B.  

S-HTTP

C.  

HTTP

D.  

SET

Discussion 0
Questions 15

You have just developed a business-to-consumer (B2C) Web site that sells wetsuits for scuba diving. You want to partner with another company to start a banner ad program. What sort of company would be the most effective choice for a partner?

Options:

A.  

A company that sells tanks, masks and snorkels

B.  

A company that sells a different brand of wetsuits

C.  

A company that sells canoes and small boats

D.  

A company that sells wetsuits mainly to surfers

Discussion 0
Questions 16

Placing an institutional banner ad on a site that targets a specific market can result in:

Options:

A.  

a higher clickthrough rate.

B.  

increased banner exchange.

C.  

better banner ad positioning on the site.

D.  

higher search-engine ranking.

Discussion 0
Questions 17

Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization?

Options:

A.  

Online instant storefront

B.  

Mid-level offline instant storefront

C.  

Mid-level online instant storefront

D.  

High-level offline instant storefront

Discussion 0
Questions 18

The purpose of a stress test is to determine:

Options:

A.  

whether more system RAM is necessary.

B.  

whether a more powerful CPU is necessary.

C.  

whether a performance bottleneck is present.

D.  

whether visitors can reach the site.

Discussion 0
Questions 19

In credit card transactions, which of the following occurs during the settlement phase?

Options:

A.  

The customer enters credit card information on a Web site and confirms the order.

B.  

Credit card information is passed to a payment gateway.

C.  

The processor verifies the credit card through the issuing bank.

D.  

The acquiring bank transfers money to the merchant's account.

Discussion 0
Questions 20

Which of the following is the most effective strategy (as opposed to a tactic) for entering a new business market?

Options:

A.  

Contact an advertising agency.

B.  

Hire a marketing team.

C.  

Obtain customer referrals.

D.  

Target new customers.

Discussion 0
Questions 21

What security protocol typically allows Web-based applications to pass data securely by providing an encrypted channel?

Options:

A.  

SSH

B.  

SSL

C.  

SET

D.  

HTTP

Discussion 0